1 Scrigno, the multi-property management system designed for revenue management and CRM December 2010.

1

Scrigno, the multi-property management system designed for revenue management and CRM

December 2010

2

GP Dati’s company profile

Founded

Number of employees

Offices

Pellegrini Group Turnover

Number of installations

Strategic technological partner

Quality Certification

1979 (Pellegrini Group: 1924)

about 60 (Pellegrini Group: 130)

Venice (HQ), Rome, Palermo

Around € 18 millions

about 1.000 installations in Italy, Croatia, Czech Rep, Malta, Switzerland, Spain

3

CustomerCustomer

Telecom projects

Project Management

PABX, Internet wi-fi

R&S software, System integration

Training and maintenance

HostingApplication

Sales Consulting and Business Process consulting

Websites and Digital Marketing

Telecom Services

GP Dati: 360°solutions for the hotellerie

4

GP Dati’s reference customers

Hotel chains such as

_ Losinj Hotels Croatia

_ Orient Express Hotels, Italy

_ AtaHotels

_ Alpitour World Hotels & Resorts

_ Tivigest Hotelturist

_ Europa tourist Group

_ Lungarno Hotels – Ferragamo Group

_ Royal Demeure Hotels

_ Nova Yardinia Resorts

…and hundreds of independent hotels

5

_ Production:Objective: To acquire in a consistent manner all the relevant details of the transactions

_Finance and ControlObjective: To assess the performance of a thorough management audit

_ Marketing:Objective: to know and to loyalty the Customer _ Sales: Objective: Maximize revenues by using all available sales channels

Scrigno, the management suite for chains, independent hotels and booking centers, is focused on efficient solutions on the key roles of the properties: Sales

Marketing

Control

Production

Scrigno: a modular and scalable multi-property management system

6

On-line sales

channel management

Improved sales capacity and customer knowledge

Restaurant, Bar & POS, Materials Control and Warehouse Systems

Pricing and inventory strategies

General Ledger, Management control, finance

RFiD Technology: moneyless payments, loyalty programs

Scrigno: a modular and scalable multi-property management system

Property Management Systems, Meeting & Congress, Spa

7

Scrigno: a entirely web-based solution

You use it with a browser… …and in hosting!

the customer use Scrigno via web with a simple browser

the customer makes zero investments and pay an annual fee related to the number of users and at the month of opening of the hotel

The customer is dedicate to the business of the hotel, all the rest is

managed by GP Dati

8

The philosophy of Scrigno is built upon the strategy around 4 levers of

Strategic Marketing, in order to bring to every customer

the right product at the right time, at the right price

Scrigno’s Strategic marketing approach

“PRODUCT”:optimal inventory rooms

“PRICE”:rates management intended to maximize revenues

“PLACE”:optimise the distribution channels

“PROMOTION”:segmentation, marketing, CRM

BusinessStrategy

9

> optimal inventory roomsPRODUCTManaging the inventory of rooms to avoid the stock, the higher cost for a

business hotel

To manage the overbooking based on the series of cancellations

Monitor series realization of the allotment, leaving room in the market that should be unsold

Scrigno’s Strategic marketing approach

10

> Rates management intended to maximize revenuesPRICE

Ultra-segment the market rate and achieve the target mix rates /

quotas roomsSet pricing policy with the confidence to implement the proposed system to the staff of only booking fees, contracts, the rooms to be sold to achieve the budget

Manage sales constraints: close dates, minimum stay, priority sorting of rates and room types, inventory targets

Scrigno’s Strategic marketing approach

11

> Optimise the sales in the all channelsPLACETo manage the intermediates: T.A., T.O., GDS, portals

Monitor the availability at the hotel, as well as of all the external channels: IDS, GDS, website, agencies, and if necessary to prevent sales to agencies conducting STOP SALE on a single agency, over a hotel or on the entire location

To manage the parity rate and the avaiability on the all portals with the integrated channel management system

Scrigno’s Strategic marketing approach

12

> To promote the product at the right target segmentPROMOTIONTo do the marketing campaigns with the right instruments

Segment customers through preferences/ expenditure analysis, Launch email campaigns, Measure results.

Promote customers loyalty with an innovative publishing service aimed at welcoming guests on a personal web page that facilitates up-sale of extra services

Strategic marketing of Scrigno

13

Why Scrigno?

Some key features

14

Scrigno proprietary system for

B2C booking engine on the

website, which allows you to

publish the pricing policies and

availability from Scrigno,

manage special offers, multi

room bookings, insert

automatically reservations

the B2B booking online

feature allows agencies and

companies to book with the

negotiated rates or the best

available rate

IntegratedBooking engine

Booking engine system

15

> From the Booking Mask

of an hotel, you can have a

look the occupancy of the

other hotels of the chain

and eventually cross-sell

another hotel.

Cross selling and multi-hotel availability

Centralised multi-hotel booking

16

> Scrigno has a powerful

report engine capable to drill

down data using different

variables and extract reports in

excel format

Datawarehouse reporting

Multi-level B.I. analysis

17

> While you take a

reservation, you can have

a look: production

generated by the client in

the past (possibly in

different hotels in the

group), preferences,

correspondence in and

out to the customer (filed

into the multi hotel on line

repository)

CRM and marketing

Customer’s Knowledge

18

Automatic booking

confirmation

Automatic confirmation to

third parties (transfers,

masseuses, …)

Management of multiple

mail accounts

automatic filing into

Scrigno document

repository

Integrated email system

Centralised multi-hotel booking

19

Integrated rate shopper: Scrigno Competitors’View

Scrigno features an integrated Rate Comparison system, for monitoring competing hotels’ prices on the main IDSs.

The rate comparison analysis is launched automatically with a pre-set frequency: the closer the date to the analysed, the most frequent the rate check, up to every 1 hour for next day price analysis.

20

GP Money: Electronic wallet system based on RF-ID technology

Flexible and safe Electronic Wallet system for resorts or multi-hotel resorts using the innovative, RFID (radiofrequency identification) contactless technology for one or more of the following applications:

_ Loyalty card: To store customer information and the Loyalty programme codes, track transactions, and collect or redeem earned points.

_ Electronic Wallet: All purchases can be charged to the room bill (charge card) or paid using a pre-pay card, which can be topped up at reception or at dedicated automated top up points or kiosks (top up card).

_ Service Card: Room access, payment of meals from HB/FB arrangement, access to car park, beach, or other reserved areas.

21

Capabilities

_ Door opening with hybrid system (magnetic strip and RFID)

_ Customer recognition for access to restaurants

_ Wireless services for orders and payment at tables

_ Payment from mobile stands (icecream dispenser)

_ Payment by charge card or top-up card

KEY FIGURES

5 Caricard appliances

25 integrated workstations with Easymeal

18 Independent POS

6 Wireless PDA equipment

1,500,000 transactions for a total revenue of € 3,700,000 generated in 140 days

Requirements

_ Manage purchases at a number of outlets and services within the resort

_ Cashless

_ Electronic wallet management

_ Fast transaction speeds

_ Safety of transactions

_ Weatherproof card/media

Resort with 3000 beds and up to 5000 guests daily

Case History Atahotels Tanka Village, Sardinia:GP Money RFID technology + EasyMeal F&B

22

International Partnerships

in the key areas

of online sales and back office

23

More than 80,000 customers

More than 3,000 certified partners

More than 2,000 add-on solutions

More than 46 localized versions officially

Sold in over 150 countries

Over 1,5 million users

23

Microsoft Dynamics NAV: a world-leading ERP

Scrigno offers a best-of-breed solution for Accounting & Control

Adacta : GP Dati’s leading partner for NAV projects and operations in Slovenia & Croatia

ADACTA d.o.o.Ljubljana • Zagreb • Beograd • Trieste • München 220 specialists 300 finished projects Turnover 12M EUR in 2009 Microsoft President’s Club Member since 2007

Adacta CustomersNexe group d.d.

GavrilovićKarlovačka pivovara

DionaPurisKrka

Auto ZubakToyota

Adria AirwaysTriglav osiguranje

25

GP Dati + FastBooking: partners for boosting online sales

A partnership between 2 leading companies in their market segments, who decided to join efforts for offering to the market a global solution able to integrate:

FastBooking, a world-leading system for hotel online distribution and web marketing

Scrigno, a state of the art ERP for the hotel industry, entirely web-based and on Oracle technologies

Thanks to the integration, we can now propose a joint solution spanning from online promotion and web sales, to revenue management to CRM, up to hotel property management system.

26

Thank you!

[email protected]

GP DatiHotel Service Spa

Via Paganello, 22/a30172 Mestre (VE)Tel. +39 041 5330260Fax +39 041 5330150

www.gpdati.com

[email protected]