1 #RideTogetherBC Provincial Campaign October 2013.

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#RideTogetherBCProvincial Campaign October 2013

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Provincial Campaign:# Ride Together• Umbrella Campaign supports brand & message• The bus is the “original social media”• Soft launch on shelters, benches & buses – spring 2013

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Ride Together BCInstagram Contest Page

• Full launch September 2013• Focus on Instagram contest• Launched through social media & IBCs• Includes webinar for regional partners• Based on “I-spy game”

Your Mission – Funky Footwear

What isInstagram?

Instagram is:A photo-taking and sharing app.

BC Transit launched our “iSpy” inspired Ride Together BC contest using Instagram.

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How do I play?

Three Missions:

1. Funky Footwear2. Dazzling Destinations3. Snappy Signs

How does it Work?

1. Customers post images on their Instagram page

2. Include hash tag “ridetogetherbc”

3. BCT’s moderator approves

4. Viewers vote for favourite image

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Licence to Ride: Learn how to ride

A. Look for answers throughout the images

B. Include your phone & name

C. Print out Licence

Promote your Transit System!

Here’s your chance for community participation – and regional competition!

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Visit the Marketing Resource Centre

Find more information on the Marketing Resource Centre www.bctransit.com/marketing

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Find us onBC Transit’s home page

Ride TogetherWebpage: Public

And on the Go Green webpage www.bctransit.com/gogreen

On your system’s home page

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Thank you

[email protected][email protected][email protected]

250-385-2525

Questions? Click on the Heart image to go directly to the #RideTogetherBC Instagram Page