1 Retail Ready Program Retail Ready Program Offering Offering Program Name Program Type Region(s) Region(s) Grass Décor Ornamental Grass All Perennial Magic Perennials N4-6; S7- 10 Celebration Red/White & Blue All Beat the Heat Summer Annuals All Lowe’s – Summer ‘05
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1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Grass DécorOrnamental GrassAll Perennial MagicPerennialsN4-6; S7-10 CelebrationRed/White.
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Retail Ready Program Retail Ready Program OfferingOffering
Program Name Program Type Region(s)Region(s)
Grass Décor Ornamental Grass All
Perennial Magic Perennials N4-6; S7-10
Celebration Red/White & Blue All
Beat the Heat Summer Annuals All
Lowe’s – Summer ‘05
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Lowe’s Lowe’s Grass DécorGrass Décor
A compelling grass offering at a compelling price point. Quart Pot - 8 per Shuttle Tray 5” label with the program name POP: 12” x 24” poster & bench wrap Suggested Pricing:
Interesting colors & texturesInteresting colors & textures Fast growing categoryFast growing category Value priced for fast turnoverValue priced for fast turnover 18 X 24 POP poster18 X 24 POP poster Grass Decor’ bench wrapGrass Decor’ bench wrap Upscale labelUpscale label
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Lowe’s Lowe’s Perennial MagicPerennial Magic
Summer Flowering Perennials With Regional Specific Varieties
One GallonOne Gallon 5” Label with Program Name5” Label with Program Name POP – 11” x 12” Bench CardPOP – 11” x 12” Bench Card Suggested PricingSuggested Pricing
Great flowering perennials for Great flowering perennials for summersummer
Region specific varietiesRegion specific varieties Sell in full colorSell in full color Fastest growing categoryFastest growing category Competitively pricedCompetitively priced Upscale labelUpscale label POP pricing cardPOP pricing card
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Product Class Variety
Campanula Advance Blue
Campanula Advance White
Chrysanthemum White Knight
Delphinium Blue Mirror
Dianthus Arctic Fire
Dianthus Arctic Fire
Heuchera Palace Purple
Hyssopus Nectar
Lavandula Purple Ribbon
Nepeta Pink Cat
Papaver Moondance
Polemonium Bambino Blue
Primula Noverna Deep Blue
Salvia Lyrata Purple
Volcano
Salvia Moondance
Salvia Select Rose
Lowe’s Lowe’s Perennial MagicPerennial Magic
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Lowe’s Lowe’s Beat the HeatBeat the Heat
A heat tolerant program using upscale seed varieties.
8” Pot 5” label with logo POP: 11”x 12” bench card,
12”x 24” poster Suggested Pricing
Retail: $ 4.97 Wholesale: $ 3.50
Expected Cart Value: $ 378.00
8” Pot
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Lowe’s-”Beat the Heat’Lowe’s-”Beat the Heat’
Upscale premium varietiesUpscale premium varieties Extremely heat tolerantExtremely heat tolerant Good gross marginsGood gross margins Adds tremendous colr to the garden Adds tremendous colr to the garden
centercenter Large POP program posterLarge POP program poster Large colorful program labelLarge colorful program label
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Lowe’s Lowe’s CelebrationCelebration
Product Class Variety
Gazania Kiss White
Platycodon Miss Tilly
SalviaPicante
Red8” Pot
Red, White & Blue Mixed Container Using Heat Tolerant Varieties.
8” Pot5” label with flagSuggested Pricing:
Retail: $ 4.97Wholesale: $ 3.50
Expected Cart Value: $ 441.00
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Lowe’s-CelebrationLowe’s-Celebration
Build July sales with Red, white & Build July sales with Red, white & BlueBlue
Patriotic themePatriotic theme Good summer gross marginsGood summer gross margins Upscale program labelUpscale program label Potential of increase average salePotential of increase average sale