1 Proprietary & Confidential Andrew Charkin ([email protected]) Mobile Engineer TripAdvisor, LLC Mobile is the New Cool HJUG - Wednesday March 30 th , 2011 We Are Hiring • full time, interns • Relocation compensation, sponsorships, etc • HQ in Newton, MA (outside of Boston)
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1 Proprietary & Confidential Andrew Charkin ([email protected]) Mobile Engineer TripAdvisor, LLC Mobile is the New Cool HJUG - Wednesday March 30.
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Mobile is the New CoolHJUG - Wednesday March 30th, 2011
We Are Hiring• full time, interns• Relocation compensation, sponsorships, etc• HQ in Newton, MA (outside of Boston)
2Proprietary & Confidential
Who is TripAdvisor? And what’s with the owl?
• TripAdvisor is the world’s most popular & largest travel community with..• 40 million unique monthly visitors• 20 million registered members• 40 million reviews and opinions• Present in 28 countries
• TripAdvisor Mobile Site and Apps• 5 million unique monthly visitors
• We hit 1 million unique monthly visitors the month after we launched• Same global coverage• Native apps on a variety of platforms
• iOS (iPad app reached #1 in more than 50 countries)• Android• Nokia Ovi• HP/Palm webOS
… and our mobile site only launched 15 months ago (12/7/2009)!How did we get there so fast?
3Proprietary & Confidential
What is a Hybrid app?
• Mobile web app• HTML, CSS, JavaScript• Quick to launch and update• No access to low level features (camera, accelerometer, etc.)• Easier to track metrics
• Native app• Java (Android)• Higher development cost across multiple platforms• Has access to lower level features• Tougher to track metrics
4Proprietary & Confidential
What is a Hybrid app?
• Hybrid Apps combine the best of both worlds• Basic building blocks in HTML, CSS, JS displayed in a web view• Build features leveraging those low level APIs natively• Quick(er) to launch & update most features• Easy(er) to track metrics
5Proprietary & Confidential
Hybrid App Strategy
• With a hybrid app you are free to implement whatever works best• Choose the right tool for the job!
• Use simple HTML, CSS, JS to build the simple stuff• Use HTML5 to build more complicated features and push them out
cross-platform• Use native code for the most complicated/low level features