1 PROMOTING TOURISM IN CAPE WINELANDS BOLAND ATHLETICS ACTIVE IN BORDERS OF CAPE WINELANDS.

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PROMOTING TOURISM IN CAPE WINELANDS

BOLAND ATHLETICS ACTIVE IN BORDERS OF

CAPE WINELANDS

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MISSION

It is the mission of Boland Athletics to use tourism in the Cape Winelands Municipal District as a platform from where the quality of life, skills levels, and job opportunities in the rural communities will be improved through organized mass participation, and in doing so, uncover and develop the talent which might have been overlooked or ignored in the past.

OBJECTIVE

The primary target group is the farm and rural communities in the age group 14 years and older and the objective is to identify 5 Star Achievers in the Cape Winelands Municipal District.

PROMOTING TOURISM IN CAPE WINELANDS

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WORKING RELATIONSHIP WORKING RELATIONSHIP BETWEEN PARTNERSBETWEEN PARTNERS

Boland Athletics create

mass participation opportunities

5 STARCOMMUNITYACHIEVER

Cape Winelands promote tourism

using athletics eventsas promotional opportunities

District Schools and clubs

provides human resources

B- Municipalities provide facilities

where projects will take place

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CONTRIBUTION OF PARTNERS

B-Municipalities will:1. Provide facilities and equipment

Cape Winelands Municipality will:1. Finance marketing material of the events in Cape Winelands2. Assist with the marketing of the events in Cape Winelands3. Assist with the promotion of tourism in the Western Cape

Boland Athletics will:1. Host high profile provincial and national events in the Cape Winelands in

collaboration with local clubs and schools2. Secure sponsorships of R1 100 000 to finance projects in Cape Winelands3. Assist with the marketing of the events in Cape Winelands4. Assist with the promotion of tourism in the Western Cape

Clubs and Schools provide:1. Human resources to organize the events 2. Improve quality of life, skills levels, and job opportunities

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The Business Plan consist of the following strategies/budgets:

1. Mobilize 14 athletics clubs to organize 32 provincial athletics events and 2 national athletics events in 2008

2. Distribute 340 000 fliers - (10000 fliers x 34 events) in the 6 weeks prior to each event

3. Mobilize more than 20000 athletes and more than 20000 school children as tourists

4. Mobilize more than 2 000 000 spectators as tourists

5. Create business opportunities worth more than R10 000 000.00 in Cape Winelands MD

6. Create more than 500 temporary job opportunities and more than 100 temporary business opportunities

7. Market Cape Winelands for 12 months of the year as tourist destination

8. Refer to Annexure 1 - Calendar of events

9. Refer to Annexure 2 - Example of flier as marketing opportunity

BUSINESS PLAN - SUMMARY

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The Business Plan consist of the following budget:

Detail – Projects spread of 12 months period Funded by Budget

1. Organizing events x 34 Boland Athletics 1 100 000

2. Printing of fliers R7000 x 34 Cape Winelands MD 238000

3. Distribution of fliers in the Western Cape R3000 x 34 Cape Winelands MD 102000

TOTAL 1 440 000

BUSINESS PLAN - BUDGET