1 PREPARATION OF A CORPORATE PLAN FOR AN ORGANIZATION.

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PREPARATION OF A CORPORATE PLAN FOR AN

ORGANIZATION

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Facilitated by By

Mr. T.M.Jayasekera, BSc., Eng., MBA,

FIE, FCIWEM, FIM,MICE, MSLIM, MSLITAD

MANAGEMENT CONSULTANT

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Supported by By

Professor W.M.Jayaratneand

Dr. Sarath Kodituwakku

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PURPOSE • The main purpose of this exercise is to prepare a

Strategic Corporate Plan for a Business

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MENU1. Introduction- About facilitators and Rules of the Game 2. Strategic Planning Methodology Adopted & the Model Used  3. Where are we? -Our Business definition/Major Issues 4. Business Philosophy - Core Values 5. Direction - Vision and Mission  6. Focus – Key Results Areas  7. Aims-Goals  8. Environment-SWOT Analysis& Critical Success Factors9. Strategies for the organization- Corporate, Business and Functional  • Our Action Plans2. Our Policies and Procedures 3. Monitoring and Evaluating mechanism

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INTRODUCTIONAbout facilitators

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We are a team of consultants having the right knowledge,

skills and the attitude to provide Strategic Management services

to our clientele

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The Capability of the our faculty (based on J B Barneys

framework-2002)• Our Core capability is based on following

competencies • Valuable • Rare • Difficult to imitate • Without substitutes • That is why we have a sustainable

Competitive advantage

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JB Barney’s framework Is a Resource --------

Valuable? Rare? Difficult to imitate?

Without substitutes?

Competitive implications

No - - - Competitive disadvantage

Yes No - - Competitive Parity

Yes Yes No - Temporary Competitive Advantage

Yes Yes Yes No Competitive Advantage

Yes Yes Yes Yes Sustainable Competitive Advantage

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Why are we valuable

“Value” is the difference between what is paid or incurred in costs and what is received in benefits from the performance of the product or service obtained from involvement in the organization -Hubbard (2003)Customer Value =Perceived Benefits

Cost

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Why are we valuable

We create more “Value” to our customers by making our service more and more attractive through superior design, functionality, quality and the like, so that the customers place a greater value on it and are consequently willing to pay a high price ( Hill and Jones -2001)

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This is how we have added value

Consultancy

Faculty

Augmented product

Dissemination of Knowledge

After sales

Service

Quality

Style & Brand

Modern & Innovative Features

Packaging

Actual Product

Handle with Care

On time Delivery

Facilitation

Core product

Tested Approach

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Why are we valuableOur Distinctive Competencies are based on five principle beliefs•We believe in Theory and Practice •We believe in Innovation and continuous Improvement•We believe in Customer Responsiveness •We believe in Superiority achieved through synergy •We believe in Deming’s 9 characteristics of Quality, VIZ.•Performance •Features•Conformance•Reliability•Durability•Serviceability•Responsiveness •Aesthetics•Reputation

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Why are we rare to find • Because we have experience in facilitating large no of

Corporate Plans during the last 20 Years in (as indicated in the next slide) for;

1. Private Sector – For Profit Organizations2. Public Sector – Non Profit Organizations3. Finance and Banking Sector – For Profit Organizations4. NGO Sector – Not for Profit Organizations and 5. Clubs and Associations Sector – Not for Profit “ Common

Weal” Organizations and

• We are knowledge seekers, gatherers and Transferers who continuously update and transfer knowledge to others as a service to the society

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This shows our experience in Corporate Planning Private Sector

Private Sector

Private Sector

Private Sector-22

Public Sector

Public Sector -8

NGOs

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Others

5(a)Chilaw Plantations Ltd

(g) Hayleys Engineering Co. Ltd.

(m)Akbar Bros.

(s) Hameedias Group

v)Ceylon Electricity Board

(ab) Industrial Development Board of Sri Lanka

(af)Plenty Canada

(aj)Board of Control of Cricket of Sri Lanka

(b) Sri Lanka Pharmaceuticals Corporation

(h) Hayleys Group

(n) Built Mart Group

(t) Sun City property Developments

(w) Associated news papers of Ceylon Ltd

(ac) Multi purpose Coop Societies of Sri Lanka

(ag) CARE International

ak)Sri Lanka Business Development Centre

(c)Sri Lanka Pharmaceuticals Manufacturing Corporation

(i) Industrial Gases (Pvt.) Ltd

(o)Peoples Venture Investment Co. (PVIC)

(u) Lallan Rubbers Ltd

(x)Department of National Planning

Finance and Banking Sector -2

(ah)Sri Prabhoda (gte) Ltd

(al) Sri Lanka Garment Buying Offices Association

(d) Haytex Ltd. (j) B and A Textiles Ltd.

(p)Cooperative Insurance Ltd

(v)Seico Gases (Pvt) Ltd.

(y)ITN of Sri Lanka

(ad)Housing and Development Finance Corporation (HDFC)

ai)Nivahana-NGO of Central Provincial Council

am) Uva agricultural and marketing Initiative of UVA provincial Ministry

(e) Hayleys Interlinings Ltd.

(k)Hemas Garments Ltd.

(q)Puttlam Salt Ltd

z)Telecommunications Regulatory Commission

(ae) Kandurata

Development Bank

(an)Small and medium Scale Enterprise Development Project

(f) Hayleys Apparels Ltd.

(l)Malwatte Valley Plantations Ltd.

(r)Silva Mills Group

((aa) Ministry of Local Govt and Provincial Councils

(af)Senkadagala Finance Co. Ltd.

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More about our capability

We are a team of facilitators, trainers, lecturers and practitioners as well

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Our experience in Training and Development Manufacturing and services sector

Manufacturing and services sector

Manufacturing and services sector

Manufacturing and services sector and Groups-30

Groups and Banking sector

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Banking sector

-11Plantations sector

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Garments sector

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Akbar Brothers Ltd

DI Leather Products Ltd

Nestle Lanka Ltd Southern Oxygen Ltd

Hemas Group Peoples Bank Bogawanthalawa Plantation Co Ltd

Growth Lanka Ltd

Associated Cables Ltd

Duro Pipe Industries Ltd

Orient Lanka Ltd Techwaters (Pvt) Ltd

Metroof Group Sampath Bank Elpitiya Plantations Ltd

Hemas Garments Ltd.

Baur and Company Ltd

Eric Rajapaksa ltd.

Richard Pieris Ltd

United Motors Lanka Ltd

Banking Sector -11

Senkadagala Finance Co Ltd

Kegalle Plantations Ltd

Lanka Garments Ltd

Carsons Ltd General Sales Co Ltd.

SA Silva and Company Ltd.

Zellers Confectionaries (Pvt) Ltd.

Bank of Ceylon

Seylan Bank Malwatte Valley Plantation Co Ltd

MV Knit wear Ltd.

CPC Lanka Ltd.

Lanka Ceramics Ltd

Sathosa Motors Ltd

DSI Group Central Bank Vanik ltd Alexandra Industries Ltd

Sri Lanka Garment Buying Offices Association

Debug Computers Ltd

Lanka Confectioneries (Pvt) Ltd.

Shell Gas Lanka Ltd

Edna Group Commercial Bank of Sri Lanka

Pan Asia Bank 103 Estates of privatized plantation Companies

Texwood International

Delmege Forsyth Ltd

Lanka Wall tiles Ltd

Sinwa Ltd Hayleys Ltd Hatton National Bank

National Enterprise Bank

CKT Industries of Hirdaramani Group

Hameedias Garments

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Our experience in Training and Development Business Schools and other schools

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NGO Sector

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Public and Local Govt. sector-6

Ministries

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Universities and Institutes

Universities and Institutes

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Chambers& Institutes

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Programmes,projects and Others

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London Business School

Agromart Foundation

Colombo Municipal Council

Ministry of Defense

 North Central University College

University of Peradeniya –Agricultural faculty

Ceylon Chamber of Commerce

CCC-SIDA Export Development Programme

Oxford College of Business

Berendina Foundation

Department of Agriculture

Ministry of irrigation and Water Management

Rajarata University

University of Sri Jayawardenapura

National chamber of Commerce

Ministry of Science and Technology - ADB funded Project

Phoenix Business College

Nivahana

Organization

Department of National Planning

Ministry of Local Govt and Provincial Councils

Sri Lanka Institute of Development Administration

Kotalawala Defence Academy

National Chamber of Exporters

MOF- ADB Financial Management Training Project.

Sri Lanka Business Development Centre

Sarvodaya Community Development Project

Industrial Development Board – Sri Lanka

Ministry of Mahaweli Development

University of Colombo

Sri Lanka Foundation Institute

aInstitute of Chartered Secretaries – Sri Lanka

Skills Development Project- ADB

Visaka Vidyalaya

Sri Prabhoda Organization

Irrigation dept Ministry of Samurdhi

University of Moratuwa

Institute of Personnel Management – Sri lanka

Institute of Management - Sri Lanka

Galadari Hotel

ICBT CARE Sri Lanka Railways

National Intelligence Bureau

University of Peradeniya

Institution of Engineers - Sri Lanka

Institute of Personal Secretaries- Sri Lanka

Sunday Times Business Club

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Why are we difficult to be imitated

Because we are a team of consultants •Having wide knowledge in the area of strategic Management •Have experience in practice of Corporate planning •Have updated knowledge in this ever developing areaHave international exposure and •Have ability to create synergy in today’s knowledge society and •We use most up to date and validated methodologies developed and practiced in the developed world

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Why are we without substitutes

Because Our knowledge and experience is unmatched,

Our approach is new and robust Our customers are delighted

And above all We are “distancing” ourselves from the

competition day after day

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ABOUT CORPORATE PLANNING

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Corporate Planning – what is it all about

• It is not planning for the whole company, It is planning for the Company as a whole

» John F Argenti

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Corporate Planning – Definition

• It is the process by which the guiding members of the organization envision its future and develop the necessary procedures and operations to achieve that future

– Leonard Good stein, Timothy Nolan and J William Pfeifer

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METHODOLOGY AND

MODEL USED

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THE PROCESS WE HOPE TO FOLLOW

WHERE ARE WE?1

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WHERE DO WE WANT TO BE?

WHICH WAY IS THE BEST?

HOW COULD WE ENSURE ARRIVAL?

THE FIVE STEP PROCESS

HOW COULD WE GET THERE?

WHICH WAY IS THE BEST?

DETAILED STEPS BASED ON JOHNSON AND SCHOLES PROCESS OF STRATEGIC MANAGEMENT

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STRATEGIC ANALYSIS(

STRATEGY IMPLEMENTATION

STRATEGIC CHOICE

DETAILED STEPS BASED ON JOHNSON AND SCHOLES PROCESS OF STRATEGIC MANAGEMENT

The internal Environment Resources,and Competencies

Strengths and weaknesses

Expectations and Purposes

The External environment

Opportunities and Threats

Strategy selection

Generation of of Strategic Options

Strategy Evaluation Resource

Planning Monitoring and Control of strategy

People, Culture and Systems

Organizational structure

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Model followed – Developed by Certo and Peter

Planning to Plan

Establishing organizational position and direction

Analysis of Internal Organization

Analysis of External Environmental

SWOT Analysis

Gap analysis

Strategy Formulation and Action Planning

Strategy Implementation decisions

Setting up Strategic ControlsFeed Back

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ENDTHANK YOU VERY MUCH