1 POSIMS Point of Sale Integrated Marketing Systems Presentation October 2002.

1

POSIMS

Point of Sale Integrated Marketing

Systems

PresentationOctober 2002

2

Features of

POSIMS

is a Unique Marketing Tool

has Unique Multi Purpose Sales Docket

has Unique Discount Structure

creates loyal Customers

Improves your bottom line

3

Vision Statement

“Loyal Customers are made, not born”

you develop a retail environment where customers are invited to become VIP customers and receive special benefits

you treat these customers as VIPs and give them exceptional service

And you maintain contact with these customers on an on-going basis

because ……

4

“Loyal Customers are made, not born”

the lifelong customer has never been more valuableor more elusivepeople are demanding more for lessresponding to their needs is a constant challengethat’s why you need the POSIMS Point of Sale solution

5

Market Conditions

Growth opportunitycreate a dynamic customer database target loyal customers

Competitive climatehave an edge over your competitorsbe creative

Risksminimise your risk by being innovative

6

Company Differentiators

most retailers see their POS system as a Cash Register offering customers a ‘no value’ till docket

POSIMS is a marketing tool, offering a unique sales docket to ALL customers, offering a discount on their next visit

7

The Value of a Databasereceive a 56% or higher return of discount voucherstrack Top 100 or 1000 customerstrack customers who respond to your last mail outtrack customers who haven’t purchased in the last 6 monthsCustomers who bought one or more of your company’s top 10 products

8

The value of a Database

Quote from marketing guru Jack Colliss:

“It costs up to 10 times more to attract a new customer as it does to keep an existing one”.

Know your customers by name – “the sweetest sound on earth is the sound of your own name”

9

Product/Services Detail

all typical Point of Sale functionsfull Stock Control -easy access to re-orderinghighlight fast- and slowmoving stockhelps to prevent pilfering

full Debtors Controlseparate COD ledgerLay bys

10

Barcodes-POSIMS uses them for-

Stock Items, with a choice of using

* Individual Barcodes* Generic Barcodes

Customer Club Members

11

unique docket

GST compliantCustomer detailsProduct details

Discount Voucher details

12

Sample Dockets

13

Case History

Wallsend Nurseries commenced using POSIMS in 1994.

There were 1500 customers on the mailing list.

This list was maintained whenever someone was available….

14

Case History

POSIMS soon added the Customer Database module to the Point of Sale system and from then on the Database grew exponentially

Over a period of 8 years the number of Club members has grown from a steady 1,500 to over 15,500

15

19

90

19

92

19

94

19

96

19

98

20

00

CustomerDatabase

0

5000

10000

15000

Customer Database

CustomerDatabase

16

Case History

Wallsend Nurseries have shifted their advertising strategy from ‘blanket’ letter drops and radio spots to sending catalogues to existing customers only

17

Case History

Everywhere you see offerings of discounts and specials, but ….

most of these reduce your bottom line

POSIMS has developed a different and unique approach ……...

18

Case History

POSIMS offers every customer a discount.However, the discount is applied to the next saleThe customer needs to come back to claim their discount which ……...

19

Case History

creates Store Traffic

happy customers

loyal customers

and every sale produces another discount voucher

the end result for you is more profit from less advertising expenditure

20

Who is using POSIMS?

Nurseries and Garden Centres (45+)

Toy Shop

Hobbies Shop

Motor Spares

Pools & Spas shop

Jeweller

Hairdresser

Bottle Shop

21

POSIMS is available from:

Chris Hollander32 Gamack Street

Mayfield NSW 2304Tel/Fax: 02 49675864Mobile: 0418 272692

Email: [email protected]: http://www.users.hunterlink.net.au/~dhcd

End of slide show (press Esc to exit)