Fashion Insights 8 in 10 of 15-24 year-olds research on mobiles 66% Shop in a mall at least once a month 64% Buy new clothes at least once a month 66% state keeping up with fashion is important to them 59% Use their mobile in store to do price comparisons whilst shopping 9 in 10 women buy fashion on impulse 8 in 10 men buy fashion on impulse TopShop is the retailer with the most fashion authority