1 One-Stop-Science-Shop InnovationTOUR Take your own ride! Innovation needs Future Position Milestones back from future Ideas to realize the future Business.

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One-Stop-Science-Shop

InnovationTOURTake your own ride!

Innovationneeds

FuturePosition Milestones

back from future

Ideas to realizethe future

Businesschallenges

Evaluation of ideas

The innovationteam

GameMap forinnovation

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

InnovationTOURBackground and purpose

One-Stop-Science-Shop is a 3 year project, funded by the Danish Research and Innovation Council.

The project partners include •DTU, Technical University of Denmark, Industrial Match Making Secretariat•IPU, an independent consulting and innovation company, located at DTU•KU, University of Copenhagen, Innovation Unit

The purpose of the project is to develop and test methods and tools to support innovation, primarily in small and medium companies, with special emphasis on utilization of research based knowledge, in collaboration between universities and companies

The methods and tools have been developed and tested in collaboration with more than 15 Technology Jumpers, who have been carried through individually designed workshop programs and Innovation projects. This is the basis for the present InnovationTOUR concept

Innovation is an individual and iterative process involving many skills and uncertainties. However, from the Technology Jumper activities is concluded, that a general innovation process can be established

The InnovationTOUR concept covers the process with major stages to pass – not in all details, but as a systematic set-off of innovation activities in a proper business context

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

InnovationTOURGuidelines for Innovation Café activities

The InnovationTOUR concept is designed to systematically support the start-up process of innovation – from business challenges to an overall, first level GameMap for innovation

The process involves a number of stages, see the cover figure, each supported by specially developed tools, which are aimed to be self explanatory and immediate to use with space to fill out your own results

Even if the figure indicate a straight forward process, iterations may be necessary with some stages being ofspecial relevance for individual companies

You can work with the InnovationTOUR concept in 2 ways (select your preferred tour) :

1. Testing the process and tools ending with a Innovation GameMap for your case/company 2. Discussing the concept including the process, stages and related tools The One-Stop-Science-Shop Instructors will advise you in your InnovationTOUR and collect your experiences

In both situations you should end up with useful innovation perspectives and ideas for further work

An Innovation Handbook for a more detailed and throughout innovation process with additional tools will be available later this year

For further information, please contactJørgen Jørgensen, [email protected], or Jens Lønholdt, [email protected], InnovationTOUR developers

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

Business challengesDefine your challenges and needs – fill out the matrix

Evaluate SituationWhat are your main challenges?

Need for InnovationWhat should be your new competitive edges?

BusinessOrganizationMarketServices…….

TechnologiesKey competencesProductsProduction…….

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

Innovation needsDefine your direction and ambitions andformulate your specific innovation goals

Technological InnovationNew technologies, products or services in known markets

Radical InnovationNew ideas on new products or services in new combinations

Incremental Innovation Evolution based on present technologies, services and markets

Market InnovationNew markets for technologies, products or modified services

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

Future positionDefine your future direction and competitive edges

”The future can be shaped within a window of opportunities. It is the most important task for top management to formulate strategic goals, which can support development of the desired future”Torben Bo Jansen, Director, Danish Institute for Applied Future Research

Basis for existence:

Value for stakeholders

Branding

Etc.

Your parameters:

Competitive edges:

Competences

Differentiation

Niches

Knowledge networks

Etc.

Your parameters:

Strategicwindow ofopportunities

© 2010 DTU and IPUwww.match.dtu.dk and www.ipu.dk

Headings of your press release year +3:____________________________________________________________________________________________________

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One-Stop-Science-Shop

Milestones back from the futureBackcasting: The most important passages on the your way back from the future

Mn

M1

M2

Consider yourself being out in the future. You have reached your future position. Now define the Milestones to pass back to present. The Milestones will be references for definition and initiation of innovation projectsbringing you from present situation out in your desired future position

Examples of Milestones:

Marketing in place

New services ready

New products developed

New technologies tested

Competences in place

Company culture in place

Innovation projects initiated

Ideas for future position decided

Future position defined

Innovation ambitions in place

Business challenges defined

Your Milestones:

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

Ideas to realize the futureBe creative – brain storm on ideas and create your Idea Table

Creativity is the process of generating ideasInnovation is the process of utilizing ideas for creating operational results

Achieve

Avoid

Short term Future

Idea Table

Idea

Idea

Idea

Idea

Idea Idea

Idea

Generate ideas for the most important performance parameters, services, technologies, etc. for your future

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

Evaluation of ideas Create a screening matrix, define your understanding of compatibilityand attractiveness and evaluate your ideas

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High

Best ideas

Medium

Second best ideas

Low

Medium

Second best ideas

Low

Co

mp

atib

ility

Attractiveness

Compatibility of ideas with your strategies, visions, goals, resources, image, needs, etc.Attractiveness of ideas for example uniqueness, simplicity, easy to implement, difficult to copy, etc.

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

The innovation team Check your internal resources and needs for external support compared to the key roles necessary during the innovation process

1. Unclearstart

Key roles

Creative people

Experts for evaluation

Innovation manager

2. Structured project

Key roles

Development staff

Experts for sparring

Development manager

3. Conceptsdeveloped

Key roles

Development staff

Experts for test

Implementation Manager

4. Operationalresults

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk

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One-Stop-Science-Shop

GameMap for innovation Summarize your innovationTOUR

Insert highlights from previous tools, carry out SWOT analysis

and define innovation projects to pass milestones out in the future

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Future positionBasis for existence:

Competitive edges:

Strategic frameworkBusiness challenges:

Innovation needs:

Innovation projectsto be initiated:

Milestones back from the future:

SWOT Analysis

Strengths:

Weaknesses:

Opportunities:

Threats:

Key persons for innovationInternal:

External:

© 2010 DTU and IPU – www.match.dtu.dk and www.ipu.dk