1 Oil and Gas Industries Delivered on Behalf of: Bill Pyke Hilbre Consulting Limited, November 2010 Copyright and all intellectual property rights retained by presenter Marketing the Products
Dec 28, 2015
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Oil and Gas Industries Oil and Gas Industries
Delivered on Behalf of:
Bill PykeHilbre Consulting Limited,
November 2010
Copyright and all intellectual property rights retained by presenter
Marketing the Products
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Crude Oil Exploration &
Production
RefiningProduct
Distribution & Sales
Crude market
Products market
Source: Purvin & Gertz Global Petroleum Market Outlook
The oil industry has three key business segments…
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OutlineOutline
• Distribution
• Fuel Retailers
• Aviation Fuel
• Bunker Fuel
• The Natural Gas Market
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Refinery to RetailRefinery to Retail
Refinery Refinery RefineryRefinery
Trading
Heating Oil Service Stations Service Stations Service Stations
Company Owned Dealer Owned
Depots
Road, Rail Pipeline, Barge
Manufacturer
DistributorDepotsDepots
Road, Rail
Consuming Market
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The Product TrendThe Product Trend
• Global demand expanding for the light products:- gasoline, middle distillates-diesel, gasoil, jet kero.
• Reduced demand for fuel oils, bunker fuels
• Complex refineries are required to process the increasing volume of sour crudes
• Tough environmental standards
- low sulphur etc.
• Refining costs rising
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Motor Fuel Demand in EU-27
1990-2005
Diesel now dominates the European Road Fuel Market
Motor Fuel Demand in EU-27
1990-2005
Diesel now dominates the European Road Fuel Market
Source: Eurostat , 2007
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Several types of retail market playersSeveral types of retail market players
• IOCs/NOCs Examples Shell, BP, Total, Esso• generally integrated further up the supply chain
• Supermarkets Examples Tesco, Sainsbury, Asda • Business model designed to increase footfall, trade-off between overall
margin and fuel margin
• Independents Examples GB Oils, Dragon, NWF• Individual dealers who have long-term supply arrangements with fuel
marketers (often including branding)
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Pressure on fuel margins is forcing retailers to look to
non-fuel sources of income Pressure on fuel margins is forcing retailers to look to
non-fuel sources of income
0
20
40
60
80
100
120
Germ
any
Franc
e
Irela
nd UK
Austria
Nethe
rlands
Spain
Portuga
lIta
ly
Per
cen
tag
e o
f n
on
-fu
el m
arg
in
Source: Wood Mackenzie
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Aviation FuelsAviation Fuels
Aviation Fuel: A category of fuel that includes aviation gasoline and jet fuel.• Aviation Gasoline:
Piston engines
• Aviation Kerosene:
Jet engines
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Residual Fuel Oil and Bunker FuelResidual Fuel Oil and Bunker Fuel
• Used in power stations and for marine fuel
• Marine Fuel oil also referred to as bunker fuel
• Often contain impurities, but can be used in marine engines
• Close to the density of water (often in the range 0.991-1.000)
• Recent environmental regulations has enforced desulphurisation to prevent atmospheric pollution from sulphur oxide emissions
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Global Natural Gas UtilisationGlobal Natural Gas Utilisation
Natural Gas
FeedstockBurner Tip
Power GenerationMarketsCommercialResidentialIndustrial
PetrochemicalsAgrochemicals
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UK Gas Supply Before Deregulation in 1989UK Gas Supply Before Deregulation in 1989
BritishGas Corporation
Distributionsystem
ResidentialMarket
Industrialmarket
British Gas Corporation
(MonopolyPurchaser)
UKCSGasfieldProducer
Pre- 1989 BGC Monopoly Gas Supply Scenario
Commercialmarket
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Purchasers &Traders
Large range of Players
The 2010 UK Gas MarketLong, Short-Term and Spot Trades
UKCSGasfield
Producers
MainlandEuropeanMarket
Bacton-Zeebrugge
Interconnector
ElectricityGeneration
Commercial Market
IndustrialMarket
ResidentialMarket
Norway
BBL
Langeled
Vesterled
Ireland IrishInterconnector
LNGGrain
UKCS
LNGDragon
LNGSouth Hook
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Key Areas of Gas Liberalisation-Unbundling of BusinessesKey Areas of Gas Liberalisation-Unbundling of Businesses
• The unbundling of the transport and trading sectors in Britain following the privatisation of British Gas Corporation in 1986 ensured market freedom
• The Pipeline Infrastructure (the national transmission system) in the UK is owned and run by National Grid
• The upstream gas reserves were divided with the newly–formed BG and Centrica
BGC
BG GroupNational Grid
(Transco)Centrica
British Gas
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UK Sources of Gas,
Winters 2005-6, 2006-7 and 2007-8
UK Sources of Gas,
Winters 2005-6, 2006-7 and 2007-8
Source: Oil and Gas UK, Economic Report, 2009