Top Banner
1 October, 2015
13

1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

Jan 18, 2016

Download

Documents

Verity Hopkins
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

1

October, 2015

Page 2: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

2

Phoenix North America Chinese Channel (PNAC)

Launch : January, 2000

Coverage : serving the largest of Chinese communities in the U.S., Canada, Central America and North America (including major hotels)

Programme: dual-dialect drama, infotainment, news, documentaries current affairs, plus news reports produced by local editorials

Distribution: DIRECTV, ECHOSTAR, Galaxy 3C, Bell, and SATMEX-6 Satellite

Page 3: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

3

The Power of PNAC Channel

Chinese Connection - The channel is available on mainstream DTH platforms, satellites and cable networks covering Chinese communities across the U.S., Canada, Central and South Americas.

Content is King - Leveraging on the high-standard programming from Phoenix, PNAC channel provides Chinese-language news programmes, current affairs specials, drama and entertainment shows of superior quality.

Local Relevance – With a strong team of professional journalists and state-of-the-art production facilities, PNAC channel produces Chinese-language news programmes and topical interviews that matter most to local communities.

Broad Appeal – PNAC appeals to a broad spectrum of Chinese viewers who hail from mainland China, Hong Kong, Taiwan and other Asian countries.

Page 4: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

4

Service Providers Coverage

DistributionUS

California: including Los Angeles, San Francisco, etc

East Coast: including New York, Washington DC,

Boston, etc

Nationwide

Page 5: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

5

Distribution

CanadaService Providers Coverage

Service Provider Coverage

Vancouver, Toronto

Ontario, New Brunswick

Brazil, Peru, Panama, Venezuela, Argentina,

Costa Rica, etc.

Central & South Americas

Page 6: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

6

News Around The World

Good Morning China Phoenix North American

Asian Journal Summary of Press

News on the Hour

Page 7: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

7

Lawrence Viewpoint Taiwan Talk Show

Shi Ping Financial Insight

Peter Qiu’s Talk

Information Programs

The Tactics

Page 8: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

8

Mainland Q&A A Date with Lu Yu

Talk with World Leaders

Secret Documentary

Interviewing Programs

Starface

Interviewing Programs

Page 9: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

9

The Best Asian DramaPhoenix Drama

Brotherhood Obstetrician All Quiet in Peking

Page 10: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

10

The Best Asian DramaAsian Theatre

The Love is Inconceivable A Civic Yuppie in Countryside

Page 11: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

11

The Best Asian DramaSelect Theatre

Family In Love with Power The Sweet Burden

Page 12: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

12

One-StopOne-StopIntegrated Marketing OpportunitiesIntegrated Marketing Opportunities

Phoenix Multimedia Platform

Phoenix Chinese

On-air

In-print On-line

Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNEPhoenix HK

Phoenix Weekly

Page 13: 1 October, 2015. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

13

Major Advertisers on PNAC