1. Nortel Confidential Information BUSINESS MADE SIMPLE 2 Mobile Unified Communications Bob Gaughan [email protected].

1

2 Nortel Confidential Information

BUSINESS MADE SIMPLE

Mobile Unified Communications

Bob [email protected]

3

Mobility…Spends and Trends

Businesses will spend over $1.4 Trillion in 2012 35% of total IT spending

Current Trends Device evolution: from phones

to devices to platforms Supremacy: 50-70% mobile

minutes used in the office…the only option out of the office

Blended domains: Personal devices at work

WorldWide: IT Spending by Segment, 2007-2009 and 2012(Billions of Dollars)

2007 2008 2009 2012Personal Computers 233 247 228 264Other hardware 150 153 153 163Software 201 229 244 315IT Services 752 820 827 991Mobile Handsets 189 186 188 278Other Telecom Equipment 184 195 201 241Mobile Telecom Services 770 874 952 1,133Fixed Telecom Services 708 723 709 696All IT 3,187 3,427 3,502 4,081Source: Gartner December 2008

4

Mobility Positives: High Value!

Real-time communications

Improved accessibility

Faster access to information

More efficient operations

Shorter decision queues

Increased customer service and revenues

Increased productivity

5

Mobility Negatives: High Costs!!! Initial set-up

Mobile device Services and integration

Recurring monthly fees Voice minutes Data transfer Additional Services

Cellular voicemail, callerID, texting

Extra Tariffs Long distance Roaming Extra minutes/usage

$

6

Mobility Consequence: Bi-Polar Communications

Office identity and mobile identity

Office number and mobile number

Office voicemail and mobile voicemail

Enterprise dial plan vs. external number dialing

Corporate directory vs. local contact lists

Corporate conferencing vs. mobile conferencing service

My Corporate Communications

Environment

Enterprise Network Internet

Cellular

My Mobile Communications

Environment

Primary communications deviceOffice/Portable communications

?

User Complexity, Inefficiencies and Loss of Control

7

Mobile Unified Communications(aka: Fixed-Mobile Convergence or “FMC”)

Consistent services across mobile device, PC and desk phone

Flexibility to choose networks and devices

Cost savings, improved utilization, efficiency and ROI

Simplicity of deployment and use

Enterprise Network

Internet

Cellular

Unified Communications

MobileOffice Portable

8

Mobility for Enterprise Communication Services

Road Warriors and Executives• Rich functionality

Mobile office professional • General voice mobility

Campus mobile worker• On-site mobility

Mobile Communication (Client/WebUI)

Mobile Extension

WLAN/DECT Handsets

Mobile User SolutionPreferred Device

Smartphone

Cell Phone

Wireless Handset

Personal SmartphoneMobile

Communication (WebUI)

9

Mobile Unified Communications Deployment Options

Mobile Extension: Simple and Quick• Basic telephony feature set • SW feature of IP PBX• No device pre-requisites – any phone!

Mobile Communication WebUI: Versatile• Enhanced mobility features• Clientless deployment• Any mobile device via browser (mobile or

PC)

Mobile Communication Client: Best-in-class feature set• Advanced mobility features and UC • Fully integrated client communication

experience • Available for BlackBerry, WinMob and

Nokia platforms

Gateway

IP PBX

Mobile Communication Client

Mobile Communication

WebUI

Mobile Extension

10

Cell phone becomes a logical extension of Communications Server

PSTN interface combined with service access DN allows cellular reach for enterprise communications

Single phone number and voicemail

Seamless call handoff between mobile device and desk phone

Carrier Network

Cellular

Enterprise Network

UserA: Desk Phone

IP PBX

UserA: Mobile Phone

Works with any cell phone/smartphone

No dependency on wireless provider

Can be used for telecommuting/home phone

No pre-requisite for office phone

UEXT

PRI

Enterprise Dial Tone for Cell Phones

IP PBX Mobile Extension Architecture

11

IP PBX Mobile ExtensionSingle Number Reach w/ Presence Updates

1. Mobile Extension lets other employees know Paul’s mobile presence state – whether he’s on a call, or available. Paul is not on a call and is shown as “available”.

2. Kelly calls Paul’s Enterprise DN (4444)

3. IP PBX rings Paul’s desk phone and mobile phone (UEXT)

4. Paul picks up on mobile phone; desk phone stops ringing; DN marked as busy

5. Presence indication shows change in status from “available” to “busy”

Carrier Network

Cellular

Enterprise Network

Paul’s Desk Phone (DN 4444)

ISDN PRIIP PBX

Paul’s Mobile Phone (DN 678 90123)

Paul = Available

Kelly’s OfficePaul = Busy

1

43

25

12

IP PBX Mobile ExtensionSeamless Device Handoff (Mobile to Desk Phone)

1. Paul arrives at his desk while on a mobile call and presses the Handoff Key (configured) – Primary DN key begins flashing

2. Paul presses the primary DN key, or lifts the handset to establish the call on desk phone – primary DN key stops flashing and a conference call is established with the 3 lines.

3. Paul disconnects the call on the mobile phone

Paul’s Desk Phone (DN 4444)

Carrier Network

Enterprise Network ISDN PRI

IP PBX

Paul’s Mobile Phone (DN 678 90123)

13 2

13

IP PBX Mobile ExtensionSeamless Device Handoff (Desk Phone to Mobile)

1. Paul is using his desk phone and wants to continue the conversation on his mobile phone. Paul presses the Handoff key – handoff lamp is lit and primary DN key lamp flashes

2. Paul answers his ringing mobile phone and a conference call is established with the 3 lines.

3. Paul presses the Handoff key on the desk phone and hangs up.

Paul’s Desk Phone (DN 4444)

Carrier Network

Enterprise Network ISDN PRI

IP PBX

Paul’s Mobile Phone (DN 678 90123)

1 32

14

Enterprise Telephony for Mobile PhonesMore IP PBX Mobile Extension Features

Carrier NetworkEnterprise Network

IP PBX

Consistent Features, Dialing and Services

PBX dialing from mobile phone• Single number/ID, Toll avoidance

Mid-call features• Transfer, park, hold etc…

Attendant features• Camp-on, busy lamp field, barge-in

Call management features• Forwarding, privacy

Presence updated with mobile state• Microsoft OCS

Seamless Device Handoff• Mobile-Desk-Mobile

Policy Enforcement• Dialing restrictions and CDR

15

Mobile Communication Extending Enterprise Telephony/UC to Smartphones

Carrier

Cellular

Enterprise

GatewayIP PBX

Smartphone

Employee Productivity

Lower Costs

Single Number Reach• Dynamic/static call routing

Single Identity (office CLID)• Direct dial mode• Call-me-first mode

Single Voicemail• MWI• Cellular voicemail avoidance

Enterprise Telephony• ESN dialing, toll bypass, policies• Conferencing / mid-call features• Attendant features

Advanced Call Routing Device Handoff Unified Communications

• IM/Presence • Busy state/presence integration• Corporate directory search/calling

16

Mobile Communication ArchitectureClient for Enhanced Features

Supports BlackBerry, Nokia and Windows Mobile platforms

GUI feature access and call notifications

Advanced call routing and cellular voicemail avoidance

“Clientless” WebUI option

Smartphone

Mobile Communication/WebUI

Cellular Voice Network (GSM or CDMA)

Enterprise Network Comm Server

Cellular Data Network (GPRS/EDGE or 1xRTT/EVDO)

LDAP

SIP

Active DirectoryGateway

InternetHTTPS

signaling to Gateway over cellular data network

All voice carried over cellular voice network

17

Mobile Communication Deployment Options

WebUI: Simple and Versatile• Any mobile device via browser (mobile or PC)• Clientless deployment• Delivers core mobility features• Network tolerant

Client: Best-in-class feature set• Qualified mobile devices (BB, WinMob, Nokia)• Fully integrated client communication

experience• Advanced mobility features• Real-time environment• IM/Presence

Gateway

IP PBX

Mobile Communication Single Mode Client

Mobile Communication

WebUI

One license enables both Mobile Communication Client and WebUI

18

Mobile Communication Client Overview

The Mobile Communication client is the user interface for accessing features• Windows Mobile, BlackBerry and

Symbian

The client integrates with the native device for a consistent experience with other applications

Over-The-Air (OTA) portal allows unassisted client installation via mobile browser

Auto-Configuration allows administrators to pre-set a number of the client configuration settings

Support for the most popular Enterprise Smartphones

19

Mobile Communication Client: Call Re-DirectDynamically Route Incoming Calls to any Phone

The mobile phone is not always the best device to take a call• Colleague’s desk, home office, customer site, meeting room, lobby, hot

desking etc…

Flexibility to chose any phone based on environment/convenience

Save time by re-directing call to colleague or assistant

Cost Savings by avoiding unnecessary cellular usage and roaming charges

Cellular

Conference phone

Guest phone (DID)

Home phone

Incoming call notification via data

service

Call Screening menu

rings

20

Pairing a mobile phone with an office desk phone does not ensure single voicemail • Roaming out of range• Turned off/dead battery• Cell phone forwarded to voicemail

Enforcing single voicemail• User must accept notification request

before call is sent to mobile device• If notification is ignored, or user is not

reachable, std call treatment is applied• Call is forwarded to corporate voicemail• Cellular voicemail doesn’t have the

opportunity to pick up the call

Mobile Communication Client: Cellular Voicemail Avoidance--- Enforcing Single Voicemail

Mobile Communication Gateway

Internet Carrier Network

Unified Comms

One Business Voicemail to Manage

21

Mobile Communication Client: IM/Presence Support

In Mobile Communication - IM/presence for other Mobile Communication users is supported

Presence information is displayed in the buddy list and call history screens in the Mobile Communication client

From the buddy list and call history screens, users may originate IM sessions to other Mobile Communication users

22

Mobile Communication : WebUIAccessing WebUI

Any Network

Any Device

Any Browser

Auto logout for security on shared devices

Any Network using any Browser-Equipped Device

23

Mobile Communication WebUI: Settings Page

any internal or PSTN number

Check mark active number for

call routing

DND – Calls will not be forwarded

when checked

• At first login, users will be prompted to enter a number for call routing

Add new numbers anytime, as required – eg. home, guest, meeting room, etc.

All incoming office calls will ring to the selected number, outbound calls dialed from WebUI will be routed using enterprise network and carry office CLID

Easily edit or delete numbers

24

Mobile Communication WebUI: Home Page

Simple to use – as easy as navigating a web page

Call Setting/ Status pane

Call Field – Uses Enterprise dial plan format (eg. ESN)

Corporate Directory Search – Enter whole or partial name and click-to-call from results list

MWI – Click-to-call vmail

Refresh – Updates call status and MWI

Returning to WebUI throughout the day doesn’t require repetitive logins; Configurable keys on smartphones give users single button access to the WebUI Home page

History – link to call logs

25

Easy to roll-out and administer

Non-intrusive; suitable for personally owned devices

Compatible with any browser-equipped mobile device

Minimal data usage/cost and long battery life

Network tolerant (eg. unreliable cellular data coverage)

Compatible with PC browsers for teleworker scenarios

Why Choose Mobile Communication WebUI?

One License Enables both Mobile Communication Client and WebUI

26

Streamlined dialing/ integrated call logs

GUI for mid-call features

Emergency number support

Instant Conferencing

IM/Presence

Click-to-call from buddy list

Cellular voicemail avoidance

Real-time MWI

Mobile Communication Client: Enhanced Capabilities

Use Client as the Primary Interface and WebUI when Convenient

27

Mobile Communication 3100 ROI Tool

28

Mobile Communication 3100 ROI Tool

29

Mobile Communication 3100 ROI Tool

30

Mobile Communication 3100 ROI Tool

31

Mobile Communication 3100 ROI Tool

32

Reduce Cellular usage when in-office• Seamless bi-directional handoff with deskphone lets users continue voice

conversations without any cellular usage/minutes

Reduce Roaming charges• Take incoming mobile calls on landline phones – real-time screen popup allows

incoming mobile calls to be pushed to "free" landline phones• Convert outbound mobile calling to inbound - travel globally without ever placing an

international mobile call

Remove cellular LD charges• Mobile LD calling at local rates - remove high cost cellular LD by leveraging least

cost routing of enterprise dial plan

Replace corporate assets w/ personal devices (eg. iPhones)• Leverage "free" devices by enabling business communications through employees’

preferred personal phones

Leverage “Free Minute” offers (eg. “Fav 5”)• Move business calls into "free minute" portion of common mobile plans

Mobile UC Business CaseCost Saving Opportunities

33

Downgrade employee service plans and/or options• Fewer minutes• Remove high cost cellular services like conferencing and voicemail

Protect against Fraud• Apply office policies/restrictions for mobile use• Centralized CDR provides a consolidated view of office/mobile call activity• Easily distinguish between enterprise calls and personal calls on mobile billing

Use “Free” Wi-Fi• Move all call control, notifications, IM/Presence, directory search and other data traffic to

Wi-Fi

Leverage Internet VoIP Services• Services like Skype offer the lowest cost LD/Int’l mobile calling opportunities• Unlicensed Mobile Access (UMA) for flat rate VoIP (eg. Wi-Fi BlackBerry)

Assume control of mobile solution and evolution• Device flexibility• Network agnostic• Service compatibility

Mobile UC Business CaseMore Cost Saving Opportunities

34