1 News Media & Development News Media & Development Dialogue Dialogue CMS Presentation
Dec 30, 2015
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• Aaj Tak, DD News, NDTV India,
Sahara Samay, Star News, Zee News
• Each broadcasting for four hours, ie
240 minutes between 7-11pm.
• Daily Total- 1440 minutes
• Period 1st to 15th Sept, 2007.
24 X 7 NEWS24 X 7 NEWS
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Themes # % Time %
Agriculture 4 0.16 64.5 0.49
Environment & Wildlife 3 0.12 11 0.08
Health & Medicine 17 0.67 79.5 0.6
Education 45 1.78 165 1.24
Total 69 2.73 320 2.41
Total News Time 13277 min (221.28 hours)
Total Ad Time 8323 min (138.72 hours) > 60%
Development Stories Time 320 min (5.33 hours)
Total Number of stories 2528
Number of Development Stories 69
Themes & Time ShareThemes & Time Share
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•InIn AgricultureAgriculture DD reported only
official pronouncements and events
Theme wise ChannelsTheme wise Channels
• On the other hand, Sahara Samay out scored DD in
terms of time devoted but most of them related to farmers
suicide and related stories (51)
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EnvironmentEnvironment was mostly on DD (3 stories) relating to
pollution, extinction of species and climate change devoting
11 minutes.
Theme wise Channels Theme wise Channels (Contd…)(Contd…)
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HealthHealth had a sizeable coverage –17 items and 79 minutes.
While Star News did not feature any item on the subject,
NDTV India devoted 42 minutes for just two items; of which
40 devoted to Obesity.
DD featured stories on HIV, Diarrhea, Immunization and
one on lack of infrastructure.Sahara had stories on HIV as
well as lack of infrastructure.
Theme wise Channels Theme wise Channels (Contd…)(Contd…)
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EducationEducation
Of the 45 items, DD had nearly half of them.Events such as
Teachers Day awards,Literacy Day was on DD. So also on
educational policy and innovations in teaching.
“Higher education in India was a sick child” – HRD Minister
DU elections dominated the educational stories on other channels.(Source: CMS Media Lab)
Theme wise Channels Theme wise Channels (Contd…)(Contd…)
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CMS similar studies looked into media coverage of
Health, HIV, MMR, Abortion issues and other
development themes.
Conclusion:
• Development news constitutes less than 3% of total coverage.
• Of this Health related news dominates.
• Within health, news relating to HIV/AIDS dominate.
Findings from CMS Studies Findings from CMS Studies
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A recent survey of a campaign on MMR showed that
well planned media engagement as part of overall
communication campaign generates not only media
interest in the subject but also creates a reader,
community and policy and implementers interest
creating a virtuous circle in which the media and the
market interest converge.
Virtuous CircleVirtuous Circle
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“Media takes note of what obtrudes into public space. It
makes us think about issues but by itself does not create
public opinion about issues.”….
Journalist and author of Propaganda & Public Opinion : Walter Lippman