1 NCLCA Institute Marketing Your Center Activities Presented By: Mark F. Daddona, Ph.D., L.P.C. Interim Associate Vice President Enrollment Management Assistant Professor of Psychology Clayton State University Morrow, GA [email protected](678) 466-4095
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1 NCLCA Institute Marketing Your Center Activities Presented By: Mark F. Daddona, Ph.D., L.P.C. Interim Associate Vice President Enrollment Management.
3 Part 1: Warm-Up What would you like to know about learning center marketing?
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Session OutlinePart 1: Warm-up – What are your needs?Part 2: Center Contacts and Service GoalsPart 3: Tracking Student Usage and ContactsPart 4: Basic Center InformationPart 5: Center Marketing Ideas and
SuggestionsPart 6: When You Reach Your Goal, What
Next?Part 7: Begin Your Marketing Plan
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Part 1: Warm-Up
What would you like to know about learning center marketing?
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Part 2: Center Contacts and Service Goals
a. List the major services offered in your center.b. What is the total enrollment of your institution? If your center
can only serve a portion of the total student population, what is that approximate number? Approximately how many students does your center serve each academic year?
c. What is the approximate percentage of students you are serving?d. What percentage of your student population would you like to
serve?e. How did you determine this goal?f. Is this percentage realistic considering your current space, staff,
and other resources? If not, what else would you need to meet your student projection?
g. For which specific programs in your center do you want to target more students? Why?
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Center for Academic Success GoalGoal: Increase student contacts in all services
provided from 17% to 30% of the total number of students enrolled.
Outcome: Data reported for CAS student contacts, total contacts and services used. During FY2008, 2,391 students used CAS services for 15,835 total visits, representing ~33% of the student population.
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Part 3: Tracking Student Usage and Contacts
a. How do you track the students using your center and what services they are using?
b. Is this approach effective? _______ If not, what are your plans to change it?
c. What do you do with the data?
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Sample Center Data Total Student Contacts: FY 2006 = 7,006 total contacts; 1,617 individual student contacts FY 2008 = 15,835 total contacts; 2,391 individual student contacts FY 2009 = 19,652 total contacts; 2,701 individual student contacts
CAS Services & Contacts
5455 126
329 250
928
2,795
882343
794 785426 624 677
5234
4639
4068
1229 972 904392
3,768
1,055
4,801
3,708
688 666860
0
1,000
2,000
3,000
4,000
5,000
6,000
Services
Stud
ent C
onta
cts
FY 2006
FY 2008
FY2009
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Contacts- Four Year ComparisonCenter for Academic Success
1,709 1,992 2,384 2,560
7,6538,432
16,293
18,435
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
2005-2006 2006-2007 2007-2008 2008-2009
Academic Year
Stud
ent C
onta
cts
Individual Students
Total Visits
Monthly Contacts
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CAS Monthly Contacts - 2 Year Comparison
15781790
1282
1850
184
1118957
1356
2595
2813
1786
677
1605
2376
1868
2182
293
11421016
1097
2425
2819
2156
731
0
500
1000
1500
2000
2500
3000
Jan Feb March April May June July Aug Sept Oct Nov Dec
Tota
l Con
tact
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Part 4: Basic Center InformationName: Center for Academic Success
Motto/Slogan:
Helping ALL Clayton State Students Reach Their Academic Potential
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Part 5: Center Marketing Ideas and Suggestions
1. What marketing techniques am I using now that seem to work?
2. What ideas have I heard from others that I might like to try?
3. What can I implement or try this fall semester?
4. What do I want to try and implement during another semester?
Campus Open House for potential studentsAdmitted student programs and receptionsNew student orientationActivity FairsCARE Fairs – focus is on all departments
supporting academics
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Promoting Services in ClassesTypes of Courses
First Year Experience CoursesProbation CoursesOther Core Courses
Provide Overview of ServicesConduct academic success workshop in classBring peer tutors with youBring promotional materials