1 MEDITERRA SA Brand presentation 2015 The mastiha experience.

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MEDITERRA SA

Brand presentation 2015

The mastiha experience

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The Company

MEDITERRA SA / mastihashop

A Société Anonyme, according to the Greek Law 2190/20

Total Capital of € 3.650.000 (7.300.000X0,50)

Share holders (over 5%):

- CHIOS MASTIHA GROWERS ASSOCIATION 51,04%

- ZAITECH FUND Α.Κ.Ε.Σ. 28,18%

- PLATONA ENTERPRISES COMPANY LIMITED 5,61%

- KORRES NATURAL PRODUCTS 5,13%

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A Brief History

Mediterra SA, was founded, in 17 June 2002 by Chios Mastiha

Growers Association, with the main objectives:

• Establishment of a marketing tool for mastiha (mastihashop)

• Development, production, promotion and sale of mastiha

products worldwide

• Development, production and sale of high quality Greek products

• Development & implementation of promotional activities

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A Brief History

To date Mediterra SA:

– has developed a retail outlet network under the brand “mastihashop” which

comprises of 17 stores in Greece and abroad,

– has established a food production unit in Chios island, Greece where over

than 100 different products are produced.

– has developed a wide distribution network for:

• Natural mastiha

• Mastiha chewing gum

• Cosmetic products (selling line mastihacare)

• Parapharmaceutical products (selling line mastiha therapy)

• Greek food products (selling line cultura mediterra)

• Mastiha liquer ENOSIS & KENTOS

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Brands & Trademarks

Retail Store Brands

Mastiha Liqueur

Parapharmaceutical products

Greek food products

Product selling lines

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Company Structure

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• July 2002: Establisment of first mastihashop in Greece

• January 2005: Distribution of mastiha in Greece

• June 2005: Attica Ventures shareholder of Mediterra S.A.

• March 2006: The company has been voted in the top 15 Most Innovative Companies in Greece

• September 2006: mastihashop in Cyprus

• December 2006: TSAKOS Shipping Group shareholder of Mediterra S.A.

• May 2007: Risins Star in the Greek Retail awards

• January 2007: Establishment of the production unit in Chios Island

• April 2007: mastihashop in New York

• February 2008: Golden Sun Award at Superbrands 2008

• February 2008: Listed in the Athens Stock Market

• December 2008: mastihashop in Paris

• April 2011: establishment of the first new concept store Pantopolio

• September 2011: Distributor of mastiha chewing gum

Company’s Landmark Dates & Events

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Major Prizes & Awards

• mastihashop project: Chosen among the 50 best business scenarios for Greece for 2003

• mastihashop Athens: one of the 10 best retail sale outlets in the food store category in the

2003,2004 & 2005 retailer competition

• Metal packaging: Gold HERMES award (1st prize) in the packaging category at the 2004 annual

advertising awards

• Corporate identity: Silver HERMES award (2nd prize) in the corporate identity category at the 2004

advertising awards

• mastihashop website : 1st prize at the annual EBGE Graphic Design and Illustration Awards 2005

• mastihashop coffee packaging: 1st prize at the EBGE Graphic Design and Illustration Awards 2005

• Mastihashoptherapy product line: First Prize in the European Design Awards 2006 for packaging

• Mastiha liquer ENOSIS among the best products of the year 2011 from the retail magazine FOOD &

BEVERAGE.

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Chios mastiha

Mastiha is a resinous exudation

produced from the trunk and

branches of the mastiha-tree

(Pistacia Lentiscus var. Chia). This

unique product is extracted from

scratches and scores induced on the

trunk and branches of the tree with

a sharp tool. Mastiha in teardrop

shapes dries, thickens and

crystallises and it has an initial taste

which is rather bitter but that soon

gives way to a distinctive and

unique flavor.

Mastiha resin

Mastiha tree – “skinos”

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Chios mastiha characteristics

Unique

Natural, pure, and “green”

Clean in terms of cultivation and processing

Edible, even in its raw form

Healthy with powerful claims and scientific research

With a history and past

With devoted fans

Internationally acknowledged

Certified by European Union as a Protected Designation of Origin (PDO) product

With a wide range of uses and application

The subject of scientific research

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Chios mastiha Properties & Uses

Benefits

Contribute to the hygiene of the

gastrointestinal system

Contribute to the hygiene of the

oral hygiene

Anaplastic factor for the skin

Applications

Food & Drinks

Industry

Pharmaceutical

Industry

Chemical Industry

Properties

Antimicrobial

Antibacterial

Anti-inflammatory

Antioxidant

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The Product Groups

Natural Chios mastiha

Mastiha chewing gums

Confectionery

Cosmetics / pharmaceuticals

Gourmet products

Organic products

Alcohol and soft drinks

Traditional and gift items

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mastihashop: the concept

The mastihashop concept has been designed taking into account:

• mastiha’s unique product characteristics

• mastiha’s diverse properties and uses

• mastiha’s variety of products and large geographic spread of their origin

• mastiha’s long history

in combination with the modern lifestyle and consumers’ habits and trends that seek

and support :

• authentic, natural and high quality products that are produced with clean

and fair methods and techniques

• Products with strong identity that represent the modern consumer’s

principles and will make them stand out from the crowd

• The global trend for well – being

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The mastihashop concept – Overview

mastihashop: Lifestyle shops appealing to the senses, meeting points of different

cultures, hospitable shelves for value added products not only from the birthplace of

mastiha (Chios), not only from Greece, but also for products from the wider area which is

the East Mediterranean, a region which corresponds to the historical mastiha markets.

This approach allows the development of a wide variety of products and a large pool of

ideas that leads to similar projects and business scenarios. In all these ventures, mastiha

will constitute the vehicle to represent the wider East Mediterranean region as it is

already indicated by the existing “selling line” of mastihashop: Finest Mediterranean

Products

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mastihashop: a modern grocery store

Combining the experience with the quality

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1. mastihashop_Chios, Chios Island, Greece , July 2002

2. mastihashop_Athens, Athens, Greece, May 2003

3. mastihashop_Thessalonica, Thessalonica, Greece, February 2004

4. mastihashop_Athens_International_Airport, Athens, Greece, August 2004

5. mastihashop_Volos, Volos, Greece, November 2005

6. mastihashop_Nicosia, Cyprus, September 2006

7. mastihashop_New York, N. York, USA, December 2007

8. Pantopolio, Athens, Athens International Airport, April 2011

9. mastihashop_Larnaka International Airport, July 2012

10.mastihashop Istanbul, March 2013

11.mastihashop Jeddah, Kingdom of Saudi Arabia, May 2013

12.mastihashop Mecca, Kingdom of Saudi Arabia, September 2013

13.mastihacafe Chios, Chios Island Greece, April 2014

14.mastihashop Jeddah Andalus, Kingdom of Saudi Arabia, June 2014

15.mastihashop Jeddah (Safa Area), Kingdom of Saudi Arabia, June 2014

16.mastihashop Taif, Kingdom of Saudi Arabia, July 2014

17.mastihashop Dubai, United Arab Emirates, December 2014

mastihashop network

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mastihashop network

mastihashop _athens

mastihashop _athens airport

mastihashop _chios

mastihashop _thessaloniki mastihacafe_chios

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mastihashop network

pantopoleio

mastihashop _new_york mastihashop _cyprus mastihashop _jeddah

mastihashop _volos

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Athens Headquarters Office11, Evridamados St.Athens, 11745GreeceTel.   +30 2103614697Fax.  +30 2103631133

[email protected]

Chios Island Office-FactoryKalimassia, Chios, 82100 GreeceTel.   +30 22710 51810Fax.  +30 22710 51933

[email protected]

Contact Details