1. Maya Weinstein Rob Quinn · IBM Design:: ©2017 IBM Corporation Cognitive System 7 Understand Reason Learn Interact ... Watson APIs and Services Discovery Unlock hidden value in

Watson

MayaWeinsteinLeadDesignerWatsonExpertServices

LindholmenSoftwareDevelopmentDay

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COGNITIVE(adjective):

Relatestoorinvolvesconsciousmentalactivities(suchasthinking,understanding,learningandremembering).

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COGNITIVECOMPUTING(noun):

Thesimulationofhumanthoughtprocessesinacomputerizedmodelintendedtoaugmenthuman

capabilities

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COGNITIVECOMPUTINGISABOUTAMPLIFYINGHUMANABILITY

Copyright © 2017 Accenture. All rights reserved. 6

WATSONISCREATINGANEWPARTNERSHIPBETWEENPEOPLEANDCOMPUTERSTHATENHANCES,SCALES ANDACCELERATES HUMANEXPERTISE.

IBM Design :: ©2017 IBM Corporation

CognitiveSystem

7

Understand Reason Learn

Interact

Data

Howcognitivecomputingworks

Understand

Cognitivesystemsunderstandimagery,language,andotherunstructureddatalikehumansdo.

Reason

Theycanreason,graspunderlyingconcepts,formhypotheses,andinferandextractideas.

Learn

Witheachdatapoint,interactionandoutcome,theydevelopandsharpenexpertisesotheyneverstoplearning.

CoreCharacteristics

Interact

Withabilitiestosee,talkandhear,cognitivesystemsinteractwithhumansinanaturalway.

THREECAPABILITIESOFWATSON

DISCOVERY DECISION ENGAGEMENT

Discoveryinvolvesfindinginsightsandconnectionstounderstandthevastamountsofinformationavailable

Decisionsmadebycognitivesystemsareevidence-basedandcontinuallyevolvebasedonnewinformation,outcomesandactions

Cognitivesystemsplaytheroleofanassistantwhoistireless,canconsumevastamountsofinformation,andcanreconcileambiguousdata,asitlearns

WatsonAPIsandServices

Discovery

Unlockhiddenvalueindatatofindanswers,monitortrendsandsurfacepatternswiththeworld’smostadvancedcloud-nativeinsightengine

Discovery

Analyzetexttoextractmeta-datafromcontentsuchasconcepts,entities,keywords,andmore.

NaturalLanguageUnderstanding

Infusedynamicnewscontentintoeveryappyoubuild.

DiscoveryNews

TeachWatsontodiscovermeaningfulinsightsinunstructuredtextwithoutwritinganycode

KnowledgeStudio

DocumentConversioncapabilitieshavebeenmigratedtoWatsonDiscovery.TakeadvantageofimprovementstoPDFconversionusingWatsonDiscovery

DocumentConversion

WatsonAPIsandServices

Conversation

Quicklybuildanddeploychatbotsandvirtualagentsacrossavarietyofchannels,includingmobiledevices,messagingplatforms,andevenrobots

Conversation

Convertaudioandvoiceintowrittentextforquickunderstandingofcontent

SpeechtoText

VirtualAgent

Convertwrittentextintonaturalsoundingaudioinavarietyoflanguagesandvoices

TexttoSpeech

Buildachatbotforcustomerservice—nomachinelearningexperiencerequired

Speech

WatsonAPIsandServices

Empathy

Predictpersonalitycharacteristics,needsandvaluesthroughwrittentext

PersonalityInsights

Tag,classifyandsearchvisualcontentusingmachinelearning

VisualRecognition

ToneAnalyzer Understandemotions,socialtendenciesandperceivedwritingstyle

Vision

WatsonAPIsandServices

Language

Translatetextfromonelanguagetoanother

LanguageTranslator

RetrieveandRankhasevolvedintoWatsonDiscoveryandisdeprecatedasastand-aloneservice

RetrieveandRank

NaturalLanguageClassifier

Interpretandclassifynaturallanguagewithconfidence

©2016 IBM Corporation

IBM Design :: ©2017 IBM Corporation

Data you possess

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Data outside �your firewall

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Data that’s coming

Customer records

Transactional systems

Predictive models

Institutional expertise

Operational systems

News

Events

Geospatial

Weather

Social media

Internet of Things

Sensory data

Images

Video

STRUCTURED AND ACTIVE UNSTRUCTURED & DARK

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Cognitive computing basicsData

WATSONUSECASES

AUTOMOTIVE

Speech to TextNatural Language Classifier Text to SpeechAlchemy Language

Retrieve & RankPersonality Insights Tradeoff AnalyticsConversation

Watson / Presentation Title / Date24

VOICEENABLEDCOGNITIVEROOMS

Speech to TextNatural Language Classifier Text to SpeechConversation Language Translation

CREATIVE

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HEALTH CARE

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90% concordance with tumor board recommendations on breast cancer

HOSPITALITY

Speech to TextNatural Language Classifier Text to SpeechConversation

SOCIAL

Personality Insights Alchemy LanguageTone Analyzer

Watson / Presentation Title / Date

Twitter

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THANKYOU

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