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Marketing Terms
Marketing True or False
Marketing Fill in the Blanks
MarketingExplain /
ExamplesMarketing Misc.
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The four P’s of marketing
(aka Marketing Mix).
Product, Price, Place, Promotion
A set of procedures and methods that regularly generates, stores, analyzes and distributes marketing information
for use in marketing decisions.
Marketing Information Systems (MIS)
A group of people with different demographic and psychographic
characteristics.
Cross Section
List the four types of research covered in this class.
Attitude Research
Market Research
Media Research
Product Research
Marketing function that links the consumer, customer, and public to the
marketer through information.
Market Research
True or False….
Product Strategy are choices involving a products image.
True!!!!
True or False…..
AC Nelson is known for it’s work as a company who specializes in opinion
research (or attitude research)
False…..Gallup is known for Opinion Research
True or False
Market research is important for large companies, small ones will not benefit
from the research.
False …Market research is valuable for companies of all sizes.
True or False…
Information about the values and attitudes that shape consumers’
lifestyles is called Psychographics.
True!!!
True or False….
Media Research focuses on the design of the product it’s usage and customer
acceptance.
False….
Media Research measures the effectiveness of the advertising message and media placement.
Diane purchases a gift for her friend Joe, Joe is the _________ not the customer.
Consumer
The marketing concepts states that businesses must connect and satisfy
customers _______ and ________
NEEDS and WANTS
Sales _______ is when a company estimates the future sales of a product.
Forecasting
________ _______ is concerned with the size, location and makeup of a particular market for a product.
Market Research
Marketers can segment a market by using Demographics,
____________,
____________,
____________,
(chapter 2)
Demographics,
Psychographics,
Geographics,
Product Benefits
Explain Why Marketing Research is so important for every company
A company who does research before launching a product will most likely
have success, and those products that have already been launch research
helps to keep track of the competition and economic trends.
Marketing Research answers the following questions:
What …………………
Where……………….
How…………………
What……………….
What products to produce
Where the products should be sold
How the products will be promoted
What price to sell the products for
Explain how McDonalds applies the utilities of added value in order to
satisfy consumers needs and wants.
(Form, Place, Time Possession and Information utility)
Form Utility – Potatoes – FF
Place Utility - # of stores
Time Utility- open late – open early
Possession Utility- debit cards etc
Information Utility – Nutritional information, M logo
State if the following activity is an example of attitude, market, media or
product research.
A laser surgery company conducts an opinion survey of all eyeglass wearers
on their attitudes on laser surgery.
Attitude Research
State if the following activity is an example of attitude, market, media or product
research.
A local TV station asks you to complete a diary on your viewing habits that will be
mailed in for analysis
Media Research
Testing the effectiveness of a type of media
State if the following activity is an example of attitude, market, media or product
research
Nike predicts that it’s new sneaker will be purchased by 150,000 customers.
Market Research
“predicts….The research is center on the market the product has not been
launched yet.
Psychographics is the study of consumers based on…..
Social and psychological characteristics….
Attitudes-Lifestyles-Leisure Time- Values
State if the following activity is an example of attitude, market, media or
product research
Wendy’s test markets taco’s in selected stores in the West.
Product Research
It focuses on gathering data about the product
Describe what type of information would be housed in a clothing retailers database.
Sales of specific items, customers names, addresses, customer
preference, income, age, preferred mode of payment, contact
information, size, birthday etc.
Give two examples of how any product of your choice has used two of the four types of market research.
Open discussion.
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