1 Lecture 2 1.Design Philosophy 2.Design Methodology 3.On Design Education 4.Power of words.

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Lecture 2

1. Design Philosophy

2. Design Methodology

3. On Design Education

4. Power of words

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Design Philosophy

What is Design ?

Design is a mental plan; a plan in Art.

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Design Philosophy

Design is to make “new” things or objects. – General belief.

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Design is a problem solving activity. (ED statement)

Design Philosophy

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Design is the conscious and intuitive effort to impose meaningful order. (Victor Papanek, 1984)

Design Philosophy

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Design should not begin with designers, but with people. People – consumers or end users – and designers must determine the direction of design together. (Papanek, 1983)

Design Philosophy

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Designers make meanings to our synthetic world.

Design Philosophy

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Design is an integration of knowledge, merging the concepts of oneself and transcend it to a new criterion.

Design Philosophy

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Design as an act is central to all the varieties of technology, and since the creation of artificial form, including what we conventionally call invention, is so patently and irrevocably associated with the act of design, we can surely hope to gain significant insight into the nature of inventing mind by focusing on the design process itself. ( Dasgupta, 1996 )

Design Philosophy

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Designed object carries three different functions:1. Physical function2. Psychological function3. Metaphorical function

Design Philosophy

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• Physical function is usage of the designed object.• Psychological function is the mental value of the artefact.• Metaphorical function is the underlying meaning of the designed thing.

Design Philosophy

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The Design Family TreeDavid Walker 1989

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What is design method?

A formulated thinking pattern within the design domain.

There is a well-known design method proposed by the ED.

Design Methodology

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Design Methodology

Design Process: Problem Identification Research Specification ( Design Statement ) Initial Ideas Ideas development Testing, Investigation Final Design Realization Evaluation

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Constraints in Design:

1. Time

2. Material / Technology

3. Economy

4. Politic

5. Culture

Design Methodology

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Constraints in Design:

6. Differentiation

7. Knowledge

8. Value

9. Myopia in “New”

10. Design for Design sake

Design Methodology

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Design methods: Copycat Styling Maximization Minimization Instinct

Design Methodology

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6. Simplification

7. Combination

8. Purification

9. Modification

10. Making use of failure

Design Methodology

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11. Finding the Problem

12. Finding the Need

13. Making the Need

14. Constitute New Perception

15. Wu -無

Design Methodology

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• What is design education?• Why do we need design

education?• What is the role play of a

design educator?• What are the problems you

are now facing?

On Design Education

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Most design activities share a number of common features. They are: identify a problem, thinking about it and realizing the solution. It is these “common” problem solving activities that form the core of the subject and make it distinct from the other areas of the school curriculum. ( CDC, 1997)

On Design Education

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Design education according to Papanek (1984), is based on learning skills, nourishing talents, understanding the concepts and theories that inform the field, and finally, acquiring a philosophy.

On Design Education

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The central idea in design is to integrated human’s knowledge and experience, and the desires in changing the world and make it better.

On Design Education

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The integrated design is that “We must see man, his tools, environment, and ways of planning, as a nonlinear, simultaneous, integrated, comprehensive whole.” ( Papanek, 1984 )

On Design Education

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To simplify the design in context, we may make use of a simple triangle.

On Design Education

IS OUGHT

CAN

胡國亨 , 1999

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Problems in Design education:

What problems do you now facing?

Why?

Anyway out?

On Design Education

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Problems in Design education:1. Chaotic and stupid

education policy.2. The under-value of design

education.3. The worshipping of quick

money concept.

On Design Education

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Problems in Design education:

4. Ill-defined design problem.

5. Teachers are too smart – they knew everything.

6. One-way communication.

7. Being too serious.

On Design Education

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Problems in Design education:8. Worshipping of advance

technology.9. Extremely heavy workload

for teachers.10. Confusion in cultural

identity……….

On Design Education

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Mud Lai Kar ???

Kum Dou Duck ???

On Design

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On Design

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On Design

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On Design

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On Design

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References

Design for Human Scale,Papanek V., 1983

Design for the Real World,Papanek V., 1984

A New Design Philosophy, Tony Fry, 1999

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A silent game.

Each group of you has a task to finish by making use of the Lego kit provided.

Power of Words

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You are asked to present the assigned theme at the end of the activity without saying anything.

Power of Words

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Time for the game is 25 minutes.

Are you ready? Go.

Power of Words

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Now, please present your idea to the others, without mentioning the stated keywords, seeing whether the others can decipher your work and identify the problem.

Power of Words

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It is really difficult for us to express our ideas without using languages. Why?

Power of Words

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It is because of the incredible power of words. What are the power of words then?

Power of Words

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Word is important because:

1. It is a key of communication

2. An externalization of human’s thought

Power of Words

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Word is important because:

3. The method to codify knowledge.

4. A system enables one to self transcend.

Power of Words

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Function of Word:1. To record, to codify and

to structure knowledge.2. To express one’s feeling.3. Enable one to analysis

problems.

Power of Words

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4. A vital bridge in communication.

5. A key in creativity.

6. A single dimensional element which allows interpretation and abstract thinking.

Power of Words

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Cultural differences:Bare in mind that different culture has different languages. Translation always cause a trouble in mal-interpretation.

Power of Words

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English is concise and precise. This enables English users rapid development in technology and science.

Power of Words

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Chinese is conceptual and vague. It makes the language beautiful and imaginative, and more than that, difficult to learn – ambiguous structure.

Power of Words

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Categorizes the words findings into three groups:

1. Idea

2. Concept

3. Perception

Power of Words

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Idea – word that have distinctive meaning with defined form and domain. In other word, you can draw it out immediately and the others know what you meant simultaneously. (e.g. Rose)

Power of Words

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Concept – word that have categorized meaning that reader knows the general saying of an issue but not actually realize what exactly the word meant. (e.g. Flower)

Power of Words

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Perception – word that have abstract meaning with common beliefs and knowledge. This can be hardly deciphered by an cultural outsider, making it happens to be propounded notion. (e.g. Plant)

Power of Words

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Perception

Concept

Idea

NewPerception

Heritage

Power of Words

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Perception

Concept

Idea

NewPerception

Heritage

Proficiency of Languages

Power of Words

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Thank You

Ming