1© Hitachi Data Systems Corporation 2011. All Rights Reserved.1 REMOVING THE CONSTRAINTS OF THE DATA CENTER JACK RONDONI SEPTEMBER 23, 2011.

1 © Hitachi Data Systems Corporation 2011. All Rights Reserved.1

REMOVING THE CONSTRAINTS OF THE DATA CENTERJACK RONDONISEPTEMBER 23, 2011

2

Data Center Constraints:

Limited floor space

Power and cooling

Shrinking IT budgets

DATA CENTER TIPPING POINT

Tools and Techniques:

Virtualization

Legacy equipment upgrade

Simpler Data Center Design

Automation

3

HITACHI AND BROCADEENABLE DATA CENTER CONSOLIDATION

Virtualized 3rd party Storage

Storage Virtualization

LEGACYSAN ISLAND

LEGACYSAN ISLAND

LEGACYSAN ISLAND

VMVMVM

Server Virtualization

16Gb SAN

Hyper Scale SAN

Consolidate, Virtualize, Optimize, Maximize

4

CONSOLIDATE AND OPTIMIZE WITH BROCADE DCX 8510 BACKBONES

5

CONSOLIDATE AND OPTIMIZE

REMOVING THE CONSTRAINTS OF THE DATA CENTER

BROCADE DCX 8510 BACKBONES DELIVER A POWERFUL SAN INFRASTRUCTURE

Reclaim floor space

Consolidate legacy fabrics

Simplify scale-out network design

Reduce power consumption

Brocade DCX 8510-88-slot chassis

Brocade DCX 8510-44-slot chassis

6

DCX 8510 BACKBONES

CONSOLIDATE AND REFRESH M-SERIES, B-SERIES, AND CISCO FABRICS

Brocade M6140 Director

• 140 ports, 4 Gbps• 8 Gbps per slot• 2 watts/Gbps

Brocade 48000 Director

• 384 ports, 4 and 8 Gbps• 64 Gbps per slot• 1 watts/Gbps

• 384 16 Gbps ports, 512 8 Gbps ports

• 512 Gbps per slot • SAN extension and encryption

blades• .3 watts/Gbps

Brocade DCX 8510 Backbones • Consolidate multiple 2/4/8 Gbps directors into a

DCX 8510 Backbone• Deliver more 16 or 8 Gbps line rate ports per

chassis• Provide more bandwidth in less footprint• Consume less energy

7

SCALE-OUT FABRICS FOR CLOUD APPLICATIONS

INTER-CHASSIS LINKS (ICLS) REDUCE COMPLEXITY AND COST

Simpler, flatter, low-latency chassis topologies‒ Six chassis scalable core-edge‒ Three chassis active-active mesh

Higher port density and bandwidth‒ Supports up to 3000+ 8 Gbps ports or

2300+ 16 Gbps ports with no Inter-Switch Links (ISLs)

‒ Delivers nearly 50 Tbps of aggregate bandwidth in six domains

Fewer cables, more usable ports‒ Reduces inter-switch cables by 75

percent‒ Preserves up 33 percent of ports for

servers and storage

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TRANSITION TO DCX 8510…

HELP CUSTOMERS RECLAIM VALUABLE FLOOR SPACE

INCREASE STORAGE OR COMPUTE CAPACITY

DEPLOY VALUE-ADDED STORAGE APPLICATIONS (TIERED STORAGE, DE-DUPE, VIRTUALIZATION, ETC),

DEPLOY NEW BUSINESS APPLICATIONS (DATA ANALYTICS, VIRTUAL DESKTOP, ETC.) ?

9

ENABLE MORE WORKLOADS

WHAT COULD YOUR CUSTOMER DEPLOY IN A SINGLE RACK?

6,800 VDI CLIENTS

2,400 ORACLE E-BUSINESS SUITE USERS

400,000 EMAIL MAILBOXES

128,000 WEB APP USERS

1000-port Fabric

?

10

HDS: TRANSITION FROM MCDATA TO DCX 8510…

CONSOLIDATE 8 M6140S INTO 3 DCX 8510S

VSP

Two racks of Virtual Storage Platform with a raw capacity of 832 TB of storage

USP VM

Two racks of Universal Storage Platform with a raw capacity of 472 TB of storage

1000-port Brocade M6140 Fabric

?

11

Consolidated SAN Infrastructure

HDS: TRANSITION FROM 48000 TO DCX 8510…

CONSOLIDATE 5 48000S INTO 3 DCX 8510S

VSP

One rack of Virtual Storage Platform with a raw capacity of 416 TB of storage

USP VM

One rack of Universal Storage Platform with a raw capacity of 236 TB of storage

1000-port 48000 Fabric

?

12

1000 Port Configuration

1313

DCX 8510 vs. M6140

14

BROCADE ICL ADVANTAGE – 1000 PORTS

BROCADE 8510-8 (16 GBPS SOLUTION) VS. M6140

DCX 8510-8 M6140 Customer Benefit

Total chassis Required 3 8 50% reduction in chassis

Total Ports 1152 1120 port

1000 (shared ISLs )

Line rate 16 Gbps for every port, 152 additional ports and reduced oversubscription

Ports “wasted” for ISLs 0 120 Efficient SAN design, every single port used for device connection

Total Cables 32 60 50% less cables and 25x more bandwidth between chassis

Estimated Power (KWh/yr) ~55K ~54K* 8x improvement in speed.

Rack units 42 RU 96 RU 2 racks vs. 4 racks for McDATA

*M6140 with a mix of 2Gb and 4Gb QPM cards

1024 Gbps

6:1 oversubscription

Max 384 ports of 16 Gbps per chassis

384x16G

16x64G

32x64G

384x16G

384x16G

16x64G

M6140

Shared 4 Gbps ISLs40 Gbps

130x2G

10x4G

30x4G

110x2G

30x4G

110x2G

6.5:1 oversubscription for unshared 4 Gbps ISLs

130x2G

10x4G

130x2G

10x4G

130x2G

10x4G

130x2G

10x4G

130x2G

10x4G

Brocade DCX 8510-8

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BROCADE 8510-8 (8 GBPS SOLUTION) VS. M6140

DCX 8510-8 M6140 Customer Benefit


Total Ports 1024 1120 port

1000 (shared ISLs )

Line rate 8 Gbps for every port, 24 additional ports and reduced oversubscription



Estimated Power (KWh/yr) ~32K ~54K* Uses 40% less power 4x improvement in speed.

Rack units 28 RU 96 RU 1 rack vs. 4 racks for McDATA

512x8G

16x64G

16x64G

512x8G

1024 Gbps

Brocade DCX 8510-8



16

M6140

Shared 4 Gbps ISLs40 Gbps

130x2G

10x4G

30x4G

110x2G

30x4G

110x2G

6.5:1 oversubscription for unshared 4 Gbps ISLs

130x2G

10x4G

130x2G

10x4G

130x2G

10x4G

130x2G

10x4G

130x2G

10x4G

*M6140 with a mix of 2Gb and 4Gb QPM cards

1616

DCX 8510 vs. 48000

16

17


BROCADE 8510-8 (16 GBPS SOLUTION) VS. 48000 (32P)

DCX 8510-8 48000 Customer Benefit


Total Ports 1152 1280 port s

1064 user ports

Line rate 16 Gbps for every port and reduced oversubscription



Estimated Power (KWh/yr) ~55K (.3 watt/Gbps) ~37K (1.6 watt/Gbps)

81% improvement in watts/Gbps power efficiency at 4 times the performance

Rack units 42 RU 70RU 2 rack vs. 3 racks

Brocade DCX 8510-8

1024 Gbps



384x16G

16x64G

32x64G

384x16G

384x16G

16x64G

48000220x4G

36x4G

220x4G

36x4G

54x4G

202x4G

72Gbps12:1 oversubscription

220x4G

36x4G

54x4G

202x4G

18


BROCADE 8510-8 (8 GBPS SOLUTION) VS. 48000 (32P)

48000

DCX 8510-8 48000 Customer Benefit


Total Ports 1024 1280 port s

1064 user ports

Line rate 16 Gbps for every port and reduced oversubscription



Estimated Power (KWh/yr) ~32K (0.2 watts/Gbps)

~37K (1.6 watt/Gbps)

87% improvement in watts/Gbps power efficiency at 4 times the performance

Rack units 28 RU 70RU 1 rack vs. 3 racks

220x4G

36x4G

220x4G

36x4G

54x4G

202x4G

72Gbps12:1 oversubscription

220x4G

36x4G

54x4G

202x4G

512x8G

16x64G

1024 Gbps

4:1 oversubscription16x64G

512x8G

Brocade DCX 8510-8

19

BROCADE DCX 8510 SAN CONSOLIDATION PROMOTION

BUY A DCX 8510-8 CHASSIS, GET SECOND FREE

BUY A DCX 8510-4 CHASSIS, GET SECOND 50% OFF

OPTIONAL: BUY ONE ICL KIT, GET SECOND FREE

OBJECTIVE: PROMOTE TECH REFRESH AND SAN CONSOLIDATION AND WIDER ADOPTION OF ICL FEATURE

TARGET BACKBONE CONFIGURATION:

Chassis half-populated with 16Gb port blades for device connectivity

ICLs are deployed for chassis-to-chassis connectivity

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Program Dates: September 1, 2011 - March 31, 2012

Program Details:• Valid to HDS direct sales and reseller

partners• Program fulfilled through the Brocade

Deals Desk. Contact your local Brocade sales representative to qualify deals.

• The qualifying product must be purchased during the promotion period in order to qualify for this Promotion

• This offer cannot be combined with other Brocade programs except the 6510 Switch End-user Promotion

BROCADE DCX 8510 SAN CONSOLIDATION PROMOTION

TERMS AND CONDITIONS

Brocade 8510 Backbone – 8 Slot

Brocade 8510 Backbone – 4 Slot

Program Offer: • Buy one 8510-8 chassis, get second chassis free• Buy one 8510-4 chassis, get 50% off second chassis • Optional: Buy an ICL Kit with either 8510 chassis and get second ICL kit free

Eligible SKUs:HD-DCX8518-0001-M HD-DCX8514-0002-M HD-DCX8514-0001-M BR-DCX8510-0102 BR-DCX8510-2102 BR-DCX8510-0148 BR-DCX8510-2148 BR-DCXICLKIT-01-M

Program Requirements: • Limit to one free ICL kit per two chassis• Minimum blade requirement: Each chassis must be 1/2

populated with blades• Customer must purchase a minimum of 8 blades with the

two 8510-8 chassis• Customer much purchase a minimum of 4 blades with the

two 8510-4 chassis• Blades must either be pre-populated with 16Gb optics or

empty blades must be fully populated with 16Gb SWL and 16Gb LWL optics.

New ICL optics QSFP (4×16 Gbps)

21

OPTIMIZE WITH THE 6510 SWITCH

22

OPTIMIZE LEGACY SWITCH INFRASTRUCTURE

REMOVING THE CONSTRAINTS OF THE DATA CENTER

BROCADE 6510 SWITCHES PROVIDE FLEXIBILITY, SIMPLICITY AND VALUE

Provides exceptional price and performance value to meet growing workloads

Delivers industry-leading technology in a flexible, simple, and easy-to-use solution

Purpose-built to support highly virtualized, private cloud storage environment

Delivers flexible density, wire-speed 8/16 Gbps performance

23

6510 SWITCHES

REFRESH 4 GBPS B-SERIES, M-SERIES, AND CISCO FABRICS

• 48 16/8 Gbps ports• 768 Gbps bandwidth• .14 watts/Gbps

Brocade 6510 Switch• Delivers more 16 or 8 Gbps line

rate ports per switch• Provides more bandwidth• Consumes less energy

Brocade 4100• 32 ports, 4 Gbps• 128 Gbps

bandwidth• .93 watts/Gbps

Brocade 5000• 32 ports, 4 Gbps• 128 Gbps bandwidth• .55 watts/Gbps

24

Aging SAN Infrastructure

• 80 4 Gbps server and storage ports

• 384 Gbps of bandwidth• 7:1 oversubscribed over ISLs

• 128 8 Gbps server and storage ports

• 1152 Gbps of bandwidth• 5.5:1 oversubscribed over ISLs

Optimized SAN Infrastructure

TRANSITION TO 6510…

REPLACE THREE AGING SWITCHES WITH THREE 6510S

CONNECTS 36% MORE SERVER AND 40% MORE STORAGE PORTS IN SAME FOOTPRINT (RU)

MINIMIZE OVERSUBSCRIPTION RATIO BETWEEN SWITCHES

DELIVER TWICE THE BANDWIDTH AT ABOUT THE SAME OVERALL COST PER DEVICE PORT

Double the speed, ½ the $/Gbps

INVESTMENT PROTECTION – DEVICE PORTS SCALABLE UP TO 16 GBPS WHEN AVAILABLE

25

MORE PORT CONNECTIVITY WITH HIGHER BANDWIDTH ISLS AND BROCADE 6510

REFERENCE CONFIGURATION – CORE-EDGE ARCHITECTURE

HIGHER DENSITY, MORE USABLE PORTS – 38% MORE PORTS IN SAME RU

BETTER OVERSUBSCRIPTION RATIO (FOR VIRTUALIZED ENVIRONMENTS): 21% REDUCTION

SAME ASP PER DEVICE PORT AT 2X THE BANDWIDTH (1/2 THE $/GBPS)

32 port switch 32 port switch

32 port switch

28 edge ports (4 Gbps)

28 edge ports(4 Gbps)

4 ISL ports (4 Gbps) 4 ISL ports (4 Gbps)

8 ISL ports (4Gbps)

24 core ports (4 Gbps)

32-port 4 Gbps switches

EdgeSwitches

CoreSwitch



40 core ports (8 Gbps)

48-port 16 Gbps switches


48 port switch

EdgeSwitches

CoreSwitch

4 ISL ports (16 Gbps)4 ISL ports (16 Gbps)

8 ISL ports (16 Gbps)

36% additional ports for server connectivity

40% additional core ports for storage connectivity

26

MORE PORT CONNECTIVITY WITH BROCADE 6510

REFERENCE CONFIGURATION – MESH ARCHITECTURE

HIGHER DENSITY, MORE USABLE PORTS – 21% MORE PORTS IN SAME RU

BETTER OVERSUBSCRIPTION RATIO (FOR VIRTUALIZED ENVIRONMENTS): 19% REDUCTION

SAME COST PER DEVICE PORT AT 2X THE BANDWIDTH (1/2 THE $/GBPS)

32-port 4G switch configuration 48-port 16G switch configuration

Same RU21% more ports for

server or storage connectivity


32 port switch


32 port switch

6 ISL portsper switch(4 Gbps)

6 ISL portsper switch(4 Gbps)


48 port switch



48 port switch

6 ISL portsper switch (16 Gbps)

6 ISL portsper switch (16 Gbps)






27

BROCADE 6510 SAN CONSOLIDATION PROMOTION

BUY A 16G 12P POD WITH A 24P SWITCH, GET SECOND 12P POD FOR FREE

OBJECTIVE: PROMOTE PRODUCT MIGRATIONS TARGETING HIGHER BANDWIDTH ISL PORTS

TARGET SWITCH CONFIGURATION:

12 port 16G POD for ISL ports

36 switch ports for device connectivity (predominantly 8G ports)

28

Program Dates: September 1, 2011 - March 31, 2012

Program Details:• Valid to HDS direct sales and reseller partners• HDS to administer via POS• The qualifying product must be purchased during

the promotion period in order to qualify for this Promotion

• This offer cannot be combined with other Brocade programs

BROCADE 6510 SAN CONSOLIDATION PROMOTION

TERMS AND CONDITIONS

Program Offer: • Buy (1) 16Gb 12-port POD with (1) Brocade 6510 Switch, get (1)

8Gb or 16Gb 12-port POD free• Sample configurations:

• Buy (1) BR-6510–24-16G-R and (1) XBR-MIDR12POD-16G, get (1) XBR-MIDR12POD-16G free

• Buy (1) BR-6510–24-8G-R and (1) XBR-MIDR12POD-16G, get (1) XBR-MIDR12POD-16G free

• Buy (1) BR-6510–48-16G-R, get a rebate equivalent to the value of (1) XBR-MIDR12POD-16G

Eligible Skus:HD-6510-24-8G-R-M HD-6510-24-16G-R-M HD-6510-48-16G-0R-M HD-6510-48-16G-R-M HD-6510-24-8G-F-M HD-6510-24-16G-F-M XBR-MIDR12POD-16G

Program Requirements: • Claims Process: End-user customers who acquire the new

Brocade 6510 Switch will receive cost relief on the deal in the form of a POS credit from HDS

2929

QUESTIONS AND DISCUSSION

3030

THANK YOU

1© Hitachi Data Systems Corporation 2011. All Rights Reserved.1 REMOVING THE CONSTRAINTS OF THE DATA CENTER JACK RONDONI SEPTEMBER 23, 2011.

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