1 Future Aircraft IFE Hardware Mfg Perspective Ken Brady Thales Avionics.

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Future AircraftIFE Hardware Mfg Perspective

Ken BradyThales Avionics

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Convergence vs. Divergence• Convergence

– Highly Capable IFE Systems– Standards Based (ARINC, WAEA, etc.)

• Divergence– Broader Range of Potential Services– Blurring of IFE Boundary– One size does not necessarily fit all

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Converging Services

Common/Similar Services

Common Architecture

Similar Equipment

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Basic Features

• Audio and Video Services– Broadcast Audio, Broadcast Video– Audio-On Demand, Video On Demand (AVOD)

• Flight Information Services– Moving Map, Location Information, Atlas– Fixed Presentation -> Personal Interactive

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Common Enhancements

• Enhanced AOD Player – Sorting, Playlists, etc.

• Interactive Applications– Applications as Web Sites

• 115 VAC PED Power• USB Plug

– Power and Charge some Personal Devices

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More Common Enhancements

• Multi-Function Controller– AVOD, Games, Intranet Surfing/Navigation– Keyboard, Credit Card Reader, Graphic Displays– Integrated Phones? Very Limited Future

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Diverging Services

Significantly Different Capability

Different Equipment & Installation

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Connectivity

• Many Different Approaches– KU Broadband

• ConneXion, Row44, Panasonic

– Immarsat – Swift 64 / BGAN• ON Air - Swift64/BGAN

– Terrestrial (North America)• Verizon, others?

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Telephone Service• Use of Passenger’s Personal Handset

– Voice Service– Data Services

• SMS, E-mail, Instant Messaging

– PicoCell Based

• Traditional Connections • Satcom, Terrestrial

• Broadband Connections– Voice over IP (VoIP)

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Satellite Television• Wide Range of Current Offers

– Video Quality– Number of Independent Programs– Antenna Issues– Licensing issues– Domestic vs. World-wide content

• DBS programming vs. dedicated programming ala CBB

• Airshow to Discuss

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Data Services Provided On/Off Aircraft

Daily News Content

Daily e-Publications

Monthly Content

(Video, Audio, Apps)

IFE Purchase Transactions

Real-time Credit authorization

Live Text News, Weather, Sports

Pax e-mail, SMS

Internet Access

IFE phone calls

Cell-phone calls

IFE BITE Data

Crew Defects Logs

Crew Discrepancy Logs

Departure GateDeparture Gate

CruisingCruisingPrior to ArrivalPrior to Arrival

Arrival GateArrival Gate

Turn-Key Maint.Turn-Key Maint.

Usage Statistics

Pax Survey Results

Crew Reports & Logs

Physical Inventories

Transactional Data

BITE data

Meet/Greet Aircraft

Seat Sweeps

System Repair

GSM

802.11

WIMAX (802.16)

INMARSAT

Sneaker-net

802.11

WIMAX

INMARSAT

INMARSAT

Ku-Band

INMARSAT

Ku-Band

INMARSAT

Ku-Band

GSM

802.11

WIMAX

INMARSAT

Sneaker-net

WWW

Airline Airline Operations Operations

NetworkNetwork

Departure Departure ControlControlSITASITAARINCARINC

33rdrd Party Party ServicesServices

Passenger Manifest

Freq. Flyer database

Pax Preferences

TaxiTaxi

Advanced BITE Info

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Passenger Personal Devices• Unclear Impact on IFE Market

– Irrelevant to IFE?– Supplemental to and integrates with IFE?– Replacement for IFE?– MobileIFE™: A new IFE paradigm providing

on-board applications and content for the personal devices

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What does this mean to the passenger ?

PED’s

Cell Phones

MP3

iPOD

Games

MusicGames

Videos

Map

s

PromotionsHosted 3rd Party

Sites

Broadband SATCOM

Local Access Off Aircraft Access

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Portable IFE

• Where does this Fit?– Small Aircraft, Not Long Range– Domestic Routes, Not International– Used to Generating Incremental Revenue

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IFE is Converging

• Basic Services are Stable and Defined

• Basic Services are Mature

• Platforms Support Application Variety

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IFE is Diverging

• Scope of IFE is Broadening

• Broad Range of New Services

• Many Incompatible Choices

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Avion Magazine Article

Technology Trends in IFE by Dan Reed of Thales Avionics

AVION Part 1 is in Quarter 1 Issue 2006

Part 2 is in Quarter 2 Issue 2006

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Thank You