1 Fruit Up® Premium The Innovative Sweetening System from WILD FDIN 28 th June 2007 Foods That Manage Weight.

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Fruit Up® PremiumThe Innovative Sweetening System from WILD

FDIN 28th June 2007

Foods That Manage Weight

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Contents

• Sweeteners available

• What is Fruit Up Premium?

• What is GI?

• Claims

• Market Example

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Sweeteners in the Market

Red dotted line = not approved in EU (2007) 4

Overview of Sweeteners

Sweetening agents

Sugars Sugar replacers Sweeteners

Sugar (Sucorse)

Glucosesyrups

Dextrose

Isoglucose

Lactose

Fructose

Polyols

Isomaltulose

natural artificial

Steviosides

Dihydrochalcones

Thaumatin

Saccharine

Cyclamate

Aspartame

Acesulfame-K

Sucralose

Alitame

Neotame

Trehalose

Lo Han fruitTagatose

Palatinose

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What is Fruit Up® Premium?

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What is Fruit Up® Premium?

Fruit Up® Premium is a natural sweetening system

made from a blend of clear fruit concentrates

derived 100% from fruits

for beverages/foods with a very low Glycaemic Index

and sustainable energy

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Fruit Up® Premium: Naturalness through a 100% Physical Production Process

No chemicals, no additives, no enzymes

ClarificationExtractionRaw

MaterialRefining

Concen-tration

BlendingPasteuri-

zationPacka-

ging

1) Based on analysis from n>10 batches in 2006 *AIJN data valid for 2006

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Fruit Up® Premium: Point Of Difference of Fruit Up Premium

vs. other low GI sweeteners

Fruit Up® Premium provides the best balanced sugar spectrum1) of all Low GI sweeteners

Content in g/kg at 70.5°Bx

Fruit Up Premium

Deionized Apple*

Deionized Grape*

Fructose

Fructose 190–250 271-512 250-458 670

Glucose 125-175 90-211 250-458 31

Saccharose 165-265 30-180 Traces -

Sorbitol 12-32 15-42 - -

Sugar Spectrum

GI 34 42 58 19

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What is GI?

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Glycaemic index

• The glycaemic index (GI) is a method of ranking foods on a scale according to the extent to which foods raise blood glucose levels after ingestion

• Carbohydrate foods that break down quickly during digestion have the highest GI values - their blood glucose response is fast and high

• Carbohydrates which break down slowly, releasing glucose gradually into the bloodstream, have low GI factors

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Classification

• Low GI 55 or less

• Medium GI 56-69 inclusive

• High GI 70 or more

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Low- and high-GI foods (values)

• Low-GI foods (<55)• All-Bran (42)• Rye bread (41)• Spaghetti (41)• Baked beans (48)• Apple (38)• Carrots (49)• Skimmed milk (32)• Peanuts (14)

• High-GI foods (>70)• Cornflakes (84)• Rice Krispies (82)• Bagel (72)• White rice (87)• Broad beans (79)• French fries (75)• Parsnip (97)

Prof Henry, Oxford Brookes

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GI of different carbohydrates

05

10152025

303540

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Fructose Deionisedapple juice

Palatinose ® Fruit UpPremium ®

simplified chart 15

Effect of pure glucose

hunger!

60

80

100

120

140

160

180

200

0 20 40 60 80 100 120 140 160

Time [min]

Blo

od

su

ga

r [m

g/d

l]

Glucose

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Smooth blood glucose progression

60

70

80

90

100

110

120

130

140

0 20 40 60 80 100 120 140

time [minutes]

blo

od g

luco

se [

mg/

dl]

GI=42 GI=100

Long lasting effect

No „peak“in blood glucose

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The Role of GI on Health & Wellbeing

• Diabetes

• Cardiovascular disease

• Obesity

Prof Henry, Oxford Brookes – more info available

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Claims

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Fruit Up® Premium: Declaration and Promotional On-Pack Claims

•Sweetened with 100% from

fruits

•With sweetness from fruit

•Low GI

•Sweetened with fruit extracts

•No crystal sugar added

•Fruit sweetened

Fruit Up® Premium allows the following declarations in the ingredient list:

• “Fruit extracts”

• “Sugars from Fruits”

• “Sweetness from Fruits”

Fruit Up® Premium allows the following promotional On-Pack Claims:

‘Sustainable Energy’

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One Market Example

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Current Market Example with Fruit Up® Premium: “Weight Management Support”

PortugalLuso, Forma

7 kcal/100 ml

Fruit Up Premium, and soluble Fibres

Approved through the Portuguese Association of

nutritionists:

2 bottles a daysupport weight management

Fruit Up® developed by WILD Valencia, Spain;

Market Leadership in Near Water & Tasteful

Water in Portugal

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Opportunities to use Fruit Up® Premium

• Near Waters• Energy Drinks• Juice Drinks – also lifts ‘fruitiness’• Confectionery• Yoghurts• Ice Cream• Baked goods

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THANKSPeter Naylor

Rudolf Wild Ltd, 900 Capability Green, Luton LU1 [email protected]

01582 875300