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1. Franchisee INFO Pack - A4 Email Version - Jun'14

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    FRANCHISE

    INFO PACK

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    2

    Contents

    About us - Overview  ....................................................   3

    What we do? ..............................................................................   3

    Why are we different in

    a competitive market? .........................................   4

    Healthier, Happier

    Workplaces ..................................................................................   5

    Listen to our clients!  ..................................................   6

    Clean Planet Franchise

    Expression of Interest ...........................................   7

    Who do we work with?  ...........................................   11

    Still growing against

    the trend! .........................................................................................   12

    Why we are your

    best choice! ................................................................................   13

    Have you got what

    it takes?  ...............................................................................................   14

    What’s next ................................................................................   14

    Buying a franchise

    - The process to join ....................................................   15

    Franchise Info Pack June 2014

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    About us - Overview

    3

    Clean Planet is New Zealand’s first health-focused and dedicated

    environmentally-kinder commercial cleaning company. Our aim is to

    create healthier, happier Kiwi workplaces.

    Clean Planet was established by a passionatebunch of Kiwis who recognised the demand

    from businesses for healthier and greener

    cleaning solutions. They saw that it was

    possible to establish a business that was not

    only lucrative, but also progressive, ethical and

    kinder to both people’s health and the health

    of the planet.

    What we do?

    We’re not your average commercial cleaning

    company. Clean Planet is proud to be an

    innovator, transforming the face of the

    industry in New Zealand.

    Founded in 2008, we were the firstcommercial cleaning company in the

    country to focus on eliminating toxic cleaningchemicals from Kiwi workplaces to help them

    reduce their environmental impact.

    We also questioned the impact chemicals in

    commercial cleaning products were having

    on our franchisees and clients’ health. Often

    cleaning products and processes can actually

    taint indoor air quality and create allergens

    that can harm people. We trailblazed in this

    field, becoming the first and only commercialcleaners to come up with our own locally

    formulated and manufactured range of health

    focused eco-cleaning products.

    We’ve also fine tuned all of our cleaning

    processes to ensure we’re ahead of the

    game when it comes to improving indoor air

    quality in workplaces. This is why we’re the

    first commercial cleaning company to be

    approved by the Asthma Foundation in

    New Zealand.

    Underpinning our ethical approach is a

    commitment to quality. Delivering healthier,

    environmentally-kinder workplaces for our

    clients and a superior quality clean.

     All of this combined, gives Clean Planet

    a unique point of difference and strongbusiness advantage in the market.

    We’re a young, ambitiouscompany with a mission:

    To provoke a healthy

    environmentally-kinder cleaning

    revolution in New Zealand’s

    dirty old commercial

    cleaning industry.

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    Why are we different

    in a competitive market?

    4

    SUPPORTING

     AS TH MA CAR E

    SENSITIVE

    CHOICE

            •

     

          N      A      T                I     O    N   A      L

     

      A    S   T

      H M A  CO U N C  I  L   A  

    U    S    T      R      A     

    L        I    A  

     A    S    T   H   M   A 

     F  O UN D A   T  I  O

       N     (     N    Z

           ) 

    ®

      New Zealand’s fastest growing

    commercial cleaning company.

    In just three years we have grown from

    three franchisees to more than 75. We now

    operate five Master Regional Franchises

    around the country and are looking for moregreat people to continue the success story.

      New Zealand’s only commercial cleaning

    company approved by the Asthma

    Foundation (NZ). Clean Planet went

    through the Asthma Foundation’s product

    advisory panel’s rigorous assessment to

    achieve Sensitive Choice certification. The

    independent panel is made up of an allergist,

    GP, industrial chemist, respiratory physician,pharmacist and a consumer who suffers

    from asthma. Both our product formulations

    and cleaning systems have been certified

    by the Asthma Foundation to ensure they

    help to improve workspaces for people who

    suffer from asthma, allergies and respiratory

    illness and create better air quality for all.

      Leaders in environmentally-kinder

    cleaning. We were the country’s first

    dedicated environmentally-kinder

    commercial cleaner and have been helping

    businesses reduce their environmental

    impact since 2008.

    100% NZ owned & operated. We’re proud

    to be owned and operated by a passionate

    bunch of Kiwis, who know what New Zealand

    businesses want.

    100% NZ made products. We use 100%

    New Zealand made and manufactured

    products, created using Clean Planet’s

    unique product formulations.

     Superior Environmental-Choice

    certification. Many of our products hold

    New Zealand’s highest environmental

    endorsement, Environmental Choice

    certification (the government-authorized

    Eco labelling authority). The New Zealand

    standards are superior to Australian standards

    (used by many of our competitors).

      No toxic chemicals!  We refuse to produce

    products that contain chemical culprits suchas bleaches, disinfectants, chloride based

    cleaners, EDTA’s, Dyes and Phosphates. We

    significantly limit the use of Volatile Organic

    Compounds (VOCs). 

     A healthier franchisee for you and

     your staff. Our commitment to health

    creates a safer work environment for all of

    our franchisees and their staff. Research

    has found that occupational asthma ismost likely to affect professional cleaners

    because of their contact with toxic cleaning

    chemicals. Not at Clean Planet!

      High quality reputation. Our high-

    specification service is second to none and

    creates a unique point of difference in the

    industry. From our uniforms being made

    from sustainable textiles to driving eco-

    friendly vehicles to employing the best tools

    to do the job sustainably.

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    Healthier, Happier

    Workplaces

    5

      Businesses place their staff health and

    wellbeing as a very high priority. When we

    talk to them about health, they sit up and

    take notice. Many people don’t realise

    the impact that overuse of toxic cleaning

    chemicals can be having on their businessand staff health.

      We believe healthier workplaces are

    happier more productive workplaces. We

    want to help our clients improve the health

    of their work environment, reduce staff

    sick days and improve their bottom line.

      New Zealand has the second highest

    prevalence of Asthma in the developed

    world, and it’s gratifying that our innovative

    products and cleaning techniques have

    been recognised by experts in this field as

    helping make a difference for asthma and

    allergy sufferers.

    A superior quality clean

      At the end of the day, clients want to know

    that we can delivery a superior quality cost-

    competitive clean. This is probably top of

    the list for most of our clients.

      Gone are the days when environmentally-

    friendly products were poor performers

    in comparison to chemical laden

    conventional products.

      Our products compete in performance

    with any conventional products to deliver

    a highly-effective clean. They aremanufactured to our own high specifications

    within New Zealand to ensure we provide

    superior service without compromise.

      Our service delivery standards and quality

    assurance/auditing process is second

    to none.

      We also provide a robust client engagement

    programme to ensure we’re always

    meeting and exceeding service standards

    and expectations.

    Environmentally-kinder

      We’re positioned in a rapidly expanding area

    of the market.

      From small to large businesses, a growing

    number of companies are incorporating

    sustainability into their business objectives.

    Many organisations are focused on

    decreasing their environmental footprint,

    whether it be through recycling waste,

    measuring and minimising their carbon

    footprints or investing in green-buildings.

    We offer a unique service that can help

    them achieve sustainability objectives by

    reducing the number of toxic chemicals

    they use in their workplace and wash down

    their sink.

    With the highly-regarded third party

    Environmental Choice certification behind

    our products, we have integrity and offer

    clients a service they can trust.We walk the talk! 

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    Listen toour clients!

    6

    “Clean Planet has held the cleaning contract

    with Sealed Air since September 2008. Upon taking

    these responsibilities from the previous cleaners,the improvement in standard was immediately

    noticeable. Over this period of time, we been pleased

    with the level of service provided. Cleaning staff are

    always approachable with a professional manner.

    Clean Planet are a professional, efficient, reliable and

    trustworthy cleaning company that I have

    no hesitation in recommending to any business

    in their capacity as cleaners.” 

    Sealed Air (New Zealand)

    “We were attracted to Clean Planet

    due to their eco-friendly commitment, as

    a first step towards improving our own

    environmental performance. Their unique

    use of technology and products, as wellas their commitment to quality, has also

    made a considerable improvement to

    our working environment. I can happily

    recommend the environmentally friendly

    Clean Planet clean to any business”.

    Fletcher Easy Steel

    “We believe environmental

     sustainability is important – we all

    need to be doing something and Clean

    Planet provided an ideal solution.

    The service we have received from

    our franchisee has been absolutely

    brilliant. It’s obvious our Clean Planet

    operator has real pride and belief in

    his work, which is great.” 

    Alan Cameron, centre manager for

    Southmall in Manurewa

    "As a sustainable company Jasmax

     strives to partner companies who

    help us to deliver our sustainable

    vision. The Clean Planet service

    including the use of greener

    cleaning products was key in their

     selection as our cleaners." 

    Jasmax

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    CleanPlanetHealthier, Happier Workplaces  Franchise 

    Expression of Interest

    STRICTLY CONFIDENTIAL

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    PERSONAL INFORMATION

    First Name: Last name:

    Address: Postcode:

    Suburb: City:

    Home ph: Work ph:

    Mobile: Email:

    Partners Name:

    NZ Citizen: � YES � NO Nationality:

    If NO, are you authorized to work/own a

    business in NZ.

    � YES � NO

    Have you ever been self employed/or owned

    a business.

    � YES � NO

    If YES please give brief details.

    Do you have a Police Record? � YES � NO

    If YES please give brief details.

    Are you interested in Full Time or Part Time Franchise?

    CURRENT EMPLOYMENT

    Company: Phone:

    Position/Job

    Title:

    Start Date: Salary: $

    Responsibility:

    PREVIOUS EMPLOYMENT

    Company: Phone:

    Position/Job

    Title:

    Start Date: Salary: $

    Responsibility:

    Franchise - Expression of interest

    REMOVE,COMPLETEA

    NDRETURNTO CLEANPLA

    NET

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    TRAINING / STUDY / EDUCATION

    Provider: Where:

    Date: Qualification:

    Provider: Where:

    Date: Qualification:

    Provider: Where:

    Date: Qualification:

    REFERENCES: (List 3 professional / personal – but not a relative)

    1. Name: Relationship:

    Company: Phone:

    2. Name: Relationship:

    Company: Phone:

    3. Name: Relationship:

    Company: Phone:

    NOTE: We will ONLY contact the above after 1st interview/meeting and when both parties have

    agreed to progress further

    FINANCIAL DETAILS (To determine viability of owning a franchise)

    Home Owner � YES GV $ or � NO Rent / Board / Other

    1st Mortgage $ 2nd Mortgage $

    Other Debts (Cr cards/Store Accounts / HP/loans) Total $

    Other Assets ( Savings/Investments/Property) Total $

    SUMMARY – Total Assets $ Total Liabilities $

    Briefly describe your business skills/strengths (e.g. sales / management / accounts etc):

    What do you think a company’s customer service philosophy should include?

    What attracts you to becoming a Clean Planet Franchisee?

    What do you think are the 3 most important aspects to being successful in business?

    1. 

    2.3.

    Franchise - Expression of interest

     R E  M

     O V E  , C  O M P L E  T E  A ND R E  T  U R  N T  O  C L E  A N P L  A NE  T 

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    What would your business financial goals be? (e.g. to get a min income of $70k; build the business

    for more income; to provide income/jobs for yourself and other staff/or extended family

    Have you investigated any other franchise opportunities? What was your assessment of them?

    PRIVACY AND AUTHORITY STATEMENT

    Clean Planet Franchise Ltd will not disclose any information contained within this document to any

    third party other than for the sole purpose of obtaining a credit and police check. We respect your

    confidential information provided and we are bound by the provisions of the Privacy Act.

    1. I certify that all information and answers given are true and complete

    2. I consent to and authorize Clean Planet Franchise Ltd to conduct a full credit and police

    check on myself, the named applicant.

    3. I agree and understand that this Expression of Interest document is NOT a legally binding

    contract. It is solely for the purpose of providing information to Clean Planet Franchise Ltd,so that they can determine my suitability as a potential franchisee.

    Applicants Name: (please print)

    Signature: Date:

    Please remove, complete and return this form by

    FAX: (09) 636 3032

    EMAIL: [email protected]

    POST TO : Clean Planet Franchise Ltd, P O Box 24691, Royal Oak, AUCKLAND 1345

    I, acknowledge receipt of Clean Planet’s

    Disclosure Document and a copy of Clean Planet’s Part Time/Full Time Franchise Agreement.

    Signature: Date:

    Franchise - Expression of interest

     R E M O V E , C O M P L E T E A

     N D R E T U R N T O  C L E A N P L A

     N E T

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    11

    Who do we work with?

    We work with some of the country’s biggest companies including

    Fletcher Easy Steel, Fulton Hogan, Avis NZ, Colmar Brunton and

    Nobilos Winery, to name just a few.

    A few of the companies we work with:

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    12

    Still growing

    against the trend!

      Clean Planet’s primary target market

    is medium-sized, corporate and

     government organisations.

    There are only 335,000 businesses in New

    Zealand, ranging from large corporations toSMEs to the education sector, government

    departments and local councils. Our

    franchisees work across the board with

    all sorts of organisations from day care

    centres, to shopping malls, to office

    buildings to medical facilities.

      The commercial cleaning service market is

    worth approximately $1 billion per annum 

    in New Zealand.

    The last few years have been tough for

    many small businesses, but commercial

    cleaning is classed as a ‘safe’

    industry and has been virtually

    recession-proof. Why? Because

    it’s a basic requirement for

    almost every business.

    Clean Planet has a very uniqueoffering  from the mass of

    other commercial cleaners. We

    really do stand out from the

    crowd during the tender process,

    especially with credible third

    party certifications such as the

    Asthma Foundation

    Sensitive Choice, supporting

    our credentials.

    If you are looking for a strong, well-branded

    business that has the potential to earn a high

    income- Clean Planet is for you.

    Our premium brand gives you greater

    income security and the potential to earn a

    higher hourly rate.

      We’ll provide all the equipment, products

    and processes you need to get your

    business off the ground. While at the same

    time offering a healthier cleaning service

    that is better for you as well as our clients,

    their staff and the environment.

    Everyone wins.

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    Why we are your

    best choice!

    13

    Why we’re the best franchise choice on the market…

    1You can hit the ground running. 

    We’ll organise all your initial clients.

    You’ll start with a target annual turnover

    from $40,000 for a base investment of just $18,000.

    2From there the sky is the limit. 

    We will set a secure agreed income per

    year. This can range from $40,000 to

    $70,000 per annum and go up to as much as

    $250,000 plus per annum.

    3You get the freedom to grow your

    business as much as you want to. You have the autonomy to recruit,

    manage and motivate a team of expert

    commercial cleaners for your green cleaning

    team to determine your own potential income.

    We only ask that you maintain a supervision

    roll over all cleaners you employ to ensure that

    our high standards are always met.

    4You get to keep any capital gain achieved on the sale of

    your business.

    As your business grows there are

    opportunities for you to build a valuable asset,

    the more turnover and profits you make, the

    more your business is worth. If you choose to

    sell your business in future, and have worked

    hard to build up a proven sales record and

    customer base.

    5

    A fair and easy fee system that

    leaves no surprises.

    Any ongoing franchise fees and

    royalties, which include management, are aset monthly percentage of your income, so it

    is easy to budget.

    6You’ll buy into the distinct

    stand-out Clean Planet brand.

    We’ve recently undergone an exciting

    new makeover. This encompasses vehicles,

    uniforms, stationery, website and e-marketing

    material and gives Clean Planet a distinctmarketing edge that sets us apart from

    our competitors.

    7Your business is fully supported.

    We provide administration, marketing

    and manage everything from client

    acquisition, invoicing and collections. All you

    have to do is focus on getting the job done.

    8Full training and ongoing extensiveexpertise at your fingertips.

    Our support team has more than

    30-years industry experience. We provide

    you with all the ‘on the job’ training you’ll need

    to establish your career as a professional

    career cleaner.

    Our success comes from the success of our

    franchisees, come join our great group of

    business owners making a difference.

    Everything is ready for you to start earning! 

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    Have you got

    what it takes?

    14

    You do the work and we will

     guarantee the payment

    We’re looking for people who believe in our

    vision and are enthusiastic about being part

    of an innovative business that is changing theface of commercial cleaning in New Zealand.

      Great people skills that will inspire and

    lead a commercial cleaning team.

      Excellent customer service ethic.

      A positive and passionate attitude.

    Sound communication skills both written

    and verbal.

      A genuine desire to embrace our healthier,

    environmentally-kinder values and vision.

      A sincere desire for business growth

    together with a winning attitude to succeed.

      Some commercial cleaning experience or a

    desire to learn the basic skills required.

    The ability to pass on and teach our skills

    and standards to your employees.

      Basic computer skills.

      Ability to pass a full security check

    because we insist on providing peace of

    mind to our customers.

     

    What’s next

    If you like the sound of us and you want to

    find out more about joining the Clean Planet

    team. The next step is to complete our

    ‘Expression of Interest’ form to provide somebasic information about yourself.

    Then get in touch with us and we’ll set up

    a time to meet you (and your partner) to

    discuss the opportunity further. This is a

    good time to discuss any further questions

    you have and talk in detail about the potential

    for your new business.

    We believe choosing a Clean Planet franchiseis the right decision, but it’s a big one to make.

    Take your time, discuss it with your friends

    and family and we look forward to hearing

    from you soon.

     Shane West 

    General Manager

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    Buying a franchise

    - The process to join

    15

    Process Franchisee Master Regional Franchisee

    STAGE 1

    First contact and

    business brief 

    - Request FRANCHISE INFO PACK

    - Complete and return expression of interest (EOI) insert from INFO PACK

    (To be completed prior to receiving any further information)

    STAGE 2

    Meet and greet

    - Book appointment and meet todiscuss opportunity

    - Review EOI,

    - Discuss background and interest in

    Clean Planet Franchise

    - Answer any questions

    - Master Regional Franchise (MRF)

    application may require Non

    Disclosure Agreement (NDA) and

    CV assessment

    - Request Company Disclosure

    Statement (in reference to Franchise

    Association requirements)

    - Draft franchise agreement- Sign document acknowledgement

    receipt

    - Draft Regional Franchise

    Agreement

    - MRF Brief 

    - MRF Revenue Model and Example- Sign document acknowledgement

    receipt

    STAGE 3

    Feedback and Q&A

    - Seek feedback of level of interest

    - Sign agreement

    - MRF to prepare Business Plan Brief/

    Summary discussion.

    - Info. Document - Sample proposal

    document

    - Sign agreement

    STAGE 4 - Cooling Off Period (in reference to Franchise Association requirements)

    STAGE 5

    Make a start- Confirm commencement date and receipt payment

    START-UP

    Induction

    - Supply equipment, product etc.

    - IT setup, stationery, insurance, H&S

    setup & review

    - Set training plan

    - HQ visit

    - Sales introduction

    - Operations review with team

    - Franchisee recruitment summary

    - Administration review

    Franchise Info Pack June 2014

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    CleanPlanetHealthier, Happier Workplaces

    3 Cain Road, Penrose, Auckland 1072

    PO Box 24691, Royal Oak, Auckland 1345T 09 622 0828 F  09 636 3032

    [email protected]

    cleanplanet.co.nz