Digital Media of the Mainichi Newspapers
1
Digital Media of the Mainichi Newspapers
2
Today’s topics
• Development of the Japanese media market • How do we deal with declining ad revenues • About new projects we are looking into • About our digital undertakings
– Mobile – Internet – e-reading
• What is a sustainable strategy in a changing media market
3
Which newspapers provide the most trust and authority?
24 24 awards
4
The oldest newspaper in Japan
138 years old
1872
1922 1972
2010
5
’95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07
JamJam
AULOS Mainichi Photo Bank
Mainichi Sponichi Mainichi Interactive
Full-scale launch of “Mainichi Daily News”
MSN Mainichi Interactive Mainichi Premium Mall
MaiMai Club Mainichi jp
From the earliest news site
6
The largest photo archive
310,000 including a Pulitzer Prize winner
7
The most users of Mobile News
Ecosystems &
Freemiums by
Mobile Carriers
8
mobile pay sites
Free app
Sudoku app Manga/comic
Free
9
Mainichi.jp has the highest number of unique users
News selection
Sports and Entertainment Lifestyle
UU ||
18,000,000
10
The most news channel
11
Where do people get necessary information for their
everyday lives from?
12
March 2009 report by agency for culture affairs (N=1954) Compared to 2001
The rate of people in their teens and 20’s who get information from newspapers and magazine is small.
TV NP Internet magazine
Age
*Targeting person is male and female aged over 16s in Japan. “Internet” means personal computer .
13
Mainichi jp and our mobile reach(approx19 m)
Subscribers of Mainichi Shimbun(approx 3.8m)
Small young peoson
The Mainichi’s brand can reach about 15% of Japan’s population
male female
Population (x 10,000)
14
Japanese Mobile Market ・In Japan, users are changing their mobile
phones to smart phones. A lot of companies choose the Android OS that is open, easy to produce and free.
Thousand Thousand
Compared with the previous year
Compared with the previous year World Volume of shipments
Japanese Volume of shipments
The volume of Smart Phone shipment
15
We need to produce innovative ventures!
How?
16
• Increasing revenue instantly – Establishing multiple websites based on
affiliate advertising • Increasing interactivity
– “Twitter” • Looking into possibility of charging for
content and new ads – IPTV – e-Reading/e-Newspaper – Smart Phone – Digital signage
Innovative ventures
17
Twitter for Mainichi.jp
• Read the news and send tweets
18
Mainichi jp Editorial Twitter Followers:13m (as of 25th Sept)
Mainichi Daily News Twitter Followers:1,500 (as of 25th Sept)
Mainichi jp ElectionTwitter
h"p://twi"er.com/mainichijpnews 毎日jpの主なニュース速報を掲載しています。
Mainichi jp Editorial Twitter for breaking news Followers:2m (as of 21th July)
19
Effectiveness of Twitter
• Increases interactivity • Increases unique users • However, not sure how to monetize it
yet • Twitter is innovative but involves
unknown elements
20
IPTV service
21
iPhone application
Mainichi Zoo
Photo album for Animal pictures
The famous games of the senior high school
Baseball tournament
(articles and pictures)
Mainichi Zoo2
For photo frames
22
E-Reading/E-newspaper
23
Android mobile application
Slide by finger
24
Digital signage
25
Digital Magazines
26
Thank you
Naoki Onodera
THE MAINICHI NEWSPAPERS