1 Creating a Future in Print. The Presentation The future of print A digital perspective What is Screen doing about it 2.

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Creating a Future in Print

The Presentation

The future of print

A digital perspective

What is Screen doing about it

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Future of print

►Future of print is closely related to the future of advertising

►Advertising is a big demand driver for print

• Newspaper and magazine publishers would not exist without advertising

− Between 50%-60% of newspaper revenues comes from advertising*

• Direct Mail

• Other promotional applications

* - InfoTrends estimates; 53% of revenues from German Newspapers stem from advertising in 2007, German Newspaper Publishing Association (BDZV)

Advertising is moving to the online world

UK Advertising Expenditures (£Millions)Source: PricewaterhouseCoopers Media Outlook 2008

What is going on?

► Shift from physical (print) to virtual (electronic) representation

What is going on?

► Shift from centrally created content to user-generated content

What is going on?

► Shift from a few dominant media forms to multitude of media channels

What will be the dominant form?

► Probably multiple forms• Research indicates that combining

channels is more effective than advertising through one channel only

► Print is still the preferred media• Although print-related advertising is

declining, print is still the preferred media by far

Source: InfoTrends estimates

Western European Advertising Expenditures (€ Millions)

They Work! More Channels = More ResponseImprovement over

print-only campaigns

Source: Multi-Channel Communications Measurement & Benchmarking. InfoTrends, 2008.

N = 217 marketers

34%

28%

19%

35%

Implications

► New advertising and publishing models are emerging• Combine multiple delivery channels: web, print, email,

outdoor, tv

• Make use of local or user-generated content

► Cost-effective (inkjet) digital print is key enabler for new applications, either high-speed (newspapers) or high-quality (magazines, graphic art applications), UV wide format• Interplay with software solutions, especially around web

Local Publishing / Micro-zone Publishing

► Local / Micro-Zone PublishingLocal “journalists” use an online portal to submit stories, photos, and community events for the neighbourhood’s community Web site and print product

► TriblocalExample of a Micro-Zone website where people can upload local stories and pictures which will be printed in a local newspaper (Chicago Tribune)

Reverse Publishing

► Reverse PublishingInverts the publication process. Takes existing online (user generated) content and makes them available in printed form

► Example: www.SharedBook.comTechnology to gather content from blogs or websites and print them in a book. Allows for annotations and even some customisation.

► Example: www.HotPrint.comUK company that develops software to create photo books from FaceBook

Self Publishing

► Self PublishingPublishing of books and other media by the authors of those works, rather than by established, third-party publishers

► Example: MagCloud Website where writers can publish their own magazine. MagCloud takes care of printing and fulfillment.

MagCloud is an initiative that allows for self-publishing of magazines

Tailored Publishing

► Tailored PublishingPublishing of magazines or other media where users can pick and choose the content

► Example: Mine from TimeCMGMine from TimeCMG is a website where users can indicate their interests and preferences by choosing content from up to 5 different magazines

Mine from TimeCMG is a website where users can pick content from up to 5

different magazines

Opportunities created by digital printing

► Short-run everything• Books, newspapers, general commercial print,

► Labels – rapidly growing percentage► Personalised everything

• Photobooks, direct mail, transpromo

► New business – web to print• Cards, calendars, posters

► Wide format• Building wraps, vehicle transfers

► And that’s just based on current technology!

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Inkjet or toner

► Toner is mature product, ideal for small formats

BUT► Inkjet is at beginning of development► Much easier to scale – bigger, faster, higher quality etc.► Flexibility with different inks – UV, water, solvent► Lower maintenance cycles

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What does the future hold for Screen?

• Every ten years, Screen has changed– 1940s Glass screens– 1960s Cameras– 1970s Scanners– 1980s Electronic page make-up– 1990s Imagesetters– 2000 CtP– 2010 Digital printing

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CtP market almost at peak

Vantage Stategic Marketing

VLF

news

8 up

4up

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SCREEN Targeting POD

• Paper media printing

• Industrial Printing • Packaging printing

• Sign display

Inkjet Technology

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Logical conclusion

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– Print on demand – why Screen?

• Logical conclusion of Screen’s product development

• Workflow

• Previous products

• Key technologies

• Manufacturing techniques

• Colour knowledge

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Trueflow Connected to Major POD

Wide format UV inkjet

► Inca product range – currently sold through Sericol• Spider

• Turbo

• Onset

► Truepress Jet1600• Mid-range flatbed

► Truepress Jet2500• Top of the range hybrid (roll to roll and flatbed)

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Truepress Jet1600UV-F

► A unique combination of productivity and high print quality► It’s the perfect tool to enter one of today’s most booming

markets in the graphic arts industry

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2xCMYK or 2xCMYK or CMYK+W (Cl)CMYK+W (Cl)

Accurate flatbed design Accurate flatbed design for many small or large for many small or large

rigid itemsrigid items

‘‘Photo qualityPhoto qualitywide format printer’wide format printer’by using grayscale by using grayscale

printheads and printheads and resolution up to resolution up to 1200 x 1200dpi1200 x 1200dpi

Flexible and hard Flexible and hard type inks for type inks for

broad range of broad range of substratessubstrates

LED curing bringsLED curing bringsmany advantagesmany advantages

Truepress Jet 2500UV?

► A unique combination of productivity and high print quality► It’s the perfect tool to enter one of today’s growing markets

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Best build Roll to roll Best build Roll to roll system in the marketsystem in the market

Highest resolutionHighest resolutionwide format printerwide format printer

Fastest Fastest ‘Photo Quality’ ‘Photo Quality’

wide format printerwide format printer

Flexible inks for Flexible inks for broader range of broader range of

substratessubstrates

Truepress Jet650UV?

► An industrial inkjet printer which offers • a unique combination of extreme quality, high precision and high productivity

► By using super flexible UV curable ink the TP-J650UV prints on many different substrates.

► The TP-J650UV is developed for printing directly onto parts and products used in industrial goods.

Truepress Jet520

► High-speed continuous feed inkjet press

► Combination of Epson’s head technology and Screen’s engineering and colour management skills

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Truepress Jet520 since launch

► More than 200 engines are running in production► Best selling colour inkjet production printer in 2008► Proven to be the most reliable and stable production printer on the

market► Already being used for:

• Book printing• Transactional printing• Direct mail• Forms• Labels• Newspapers

► Build quality► Precision engineering

► Screen’s head implementation is unique (CTP)► Minimises the amount of ink required (Screening)

► Shading technology for compensating unevenness among heads (Scanners)

► PDF based workflow (Trueflow)► Screen’s knowledge of colour management

Uses existing Screen technology

Plate

Truepress JetSX

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► World’s first B2 sheet-fed inkjet machine► Shown at Drupa 2008, available Q1 2010► High-resolution inkjet heads that can print onto a very wide

range of substrate• Includes standard off-set art (gloss) paper

► 1600 B2 sheets per hour• 107 A4 pages per minute

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Effect on Screen’s business

• Retain CtP business while developing POD as main

product line

= POD

= CtP

= Others

2007 Mar 2011 Mar

Conclusions

► The advertising and publishing industry is changing

• New applications and business models are emerging that combine web and print

► Cost-effective digital print is a key enabler for new applications

• All new forms of publishing require digital as production method because run lengths are becoming smaller and jobs more customised

► Ongoing developments in inkjet enable further shift to digital

• More applications are expected to migrate from offset to digital as costs are coming down and quality is rising

► The opportunity is emerging right now!

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Creating a Future in Print