1 Corporate Communications Presentation by Greg Westbook, VP of HR Services, Teva Pharmaceuticals Given to the Centers breakfast event November 18, 2011.

11Corporate Communications

Presentation by Greg Westbook, VP of HR Services, Teva PharmaceuticalsGiven to the Center’s breakfast eventNovember 18, 2011


The Spirit of Teva in Kansas City:

Quality People, Quality Products,

Patient Focus

Greg

Westbrook

11-18-11

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“Our greatest assets go home every night”

Larry Downey

EVP, US Brands


Teva – Facts and Figures

Founded in 1901 in Israel #1 generic pharmaceutical company in the world Top 15 brand pharmaceutical company in the world 45,000+ employees in over 60 countries Global product portfolio of more than 1,250 molecules Specialize in development, production and marketing Focus on generics, brands, biologics and API Success lies in leadership of management, skills and

devotion of our people, quality of our offerings and our focus on customers and patients


A Legacy of Leadership

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Teva in the U.S.

You may know that…– 1 of every 6 Rx’s filled is with a

Teva brand or generic product

But did you know that…– 20 Rx’s are filled with Teva

products every second (24 hours per day, every day)

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Teva Neuroscience (“TN”)

Created in 1995 as partnership between Teva and Marion Merrell Dow (MMD) - Teva Marion Partners

• MMD people, infrastructure and know-how used as base to build competencies within Teva (TMP)

• MMD evolved over time into Sanofi-Aventis

• Teva purchased TMP to form TN in 2001

• TN interfaces with Global Innovative Resources to commercialize Teva’s branded neurological and other specialty products in US


Teva in KC

At current facility in south KC since mid-2001 350+ associates on site

– Patient Support Call Center– Neurology Brand Marketing– Commercial Leadership– General and Administrative

functions Support to 300 field-based

associates in Sales, Managed Markets and Medical Affairs

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Engagement Market Value and ROI

Stock appreciation and market return

Employee support/recommendations of company’s products and services

Employee attraction and retention

Market value of publicly-traded firms

Disengagement costs

Source: Blessing White Global Engagement Report 01/11


Additional Findings

Fewer than 1 in 3 employees worldwide fully engaged; nearly 1 in 5 actually disengaged

Greater engagement found with:– Older or more tenured employees– Positions of power/authority– Closest to strategy decisions and the customer

Additional drivers of engagement and job satisfaction: – Ability to apply talents, make a difference– Career development and training– Company’s sense of future– Trust in executives and immediate managers

Source: Blessing White Global Engagement Report 01/11


“People join companies, but they leave managers” Conventional Wisdom

“Commitment is not to an organization, it is to the leader’s vision and to the culture

that follows on that vision” Jac Fitz-Enz


Unique Value Drivers of Engagement @ Teva Neuroscience

Commitment to Talent Management

Pay It Forward Philosophy and Practices

Positive Culture and Work Environment


TN Unique Value Driver #1

Commitment to Talent Management – Leadership Brand development (2004)– Key roles identification/mapping processes (since 2004)– Emerging Leader identification, assessment and

development planning processes (since 2005)– Individual Development Plans in place for all employees

(since 2009)– Leveraging processes/tools across NABP in 2011



2004 Leadership Brand– Identified five leadership competencies needed over 5 to 10

year planning horizon: Achieving Business Results, Visioning/Strategic Thinking, Talent Management, Credibility, and Leading and Managing Change; assessed all top leaders against brand and created individual development plans

2007 TN Reorganization– Leveraged assessment/development data to make informed

and strategic people decisions at leadership levels– All individuals successful in their respective roles;

now using same process to identify potential successors



NABP Commitments (late 2010)– Leveraged best practices from individual units to create

alignment and consistent practicesID key talent, critical positions and career mappingAssess via common set of criteria; create individual

development plansDevelop core leadership curriculum Create NABP level “slate of talent” Conduct formal reviews of top talent at least once a

year by unit and once a year across NABP

To date, dozens and dozens of individuals have taken promotional or developmental assignments across the brands since late 2009



“Pay It Forward” Philosophy and Practices– Create a positive impact on local organizations/individuals– Grow Teva’s community reputation and image– Enhance our ability to attract talent and to be viewed as

an “employer of choice”– Increase opportunities for business networking and

partnerships; a voice in the area’s economic development– Strengthen employee engagement/retention

– …and it all started by asking “what if”


TN “pays it forward” for the 1st time…(12/05)

Our company about to achieve major product milestone and we were looking for a way to celebrate it

Many ideas offered (special bonuses, gifts, etc.) Each TN associate received $100 AMEX gift card…

with two strings attached:

1. It was to be used to benefit someone else (“not in your family…perhaps someone you don’t even know”) … or even a random act of kindness

2. They had to tell us their stories…we set up special e-mail box ([email protected]) to capture how the money was used to help others (hundreds of stories were shared)


The Starfish Story Adapted from The Star Thrower

by Loren Eiseley (1907-1977)

Once upon a time, there was a wise man who used to go to the ocean to do his writing. He had a habit of walking on the beach before he began his work.

One day, as he was walking along the shore, he looked down the beach and saw a human figure moving like a dancer. He smiled to himself at the thought

of someone who would dance to the day, and so, he walked faster to catch up.

As he got closer, he noticed that the figure was that of a young man, and that what he was doing was not dancing at all.

The young man was reaching down to the shore, picking up small objects, and throwing them into the ocean.

He came closer still and called out "Good morning! May I ask what it is that you are doing?"

The young man paused, looked up, and replied "Throwing starfish into the ocean."

"I must ask, then, why are you throwing starfish into the ocean?" asked the somewhat startled wise man.

To this, the young man replied, "The sun is up and the tide is going out. If I don't throw them in, they'll die."

Upon hearing this, the wise man commented, "But, young man, do you not realize that there are miles and miles of beach

and there are starfish all along every mile? You can't possibly make a difference!"

At this, the young man bent down, picked up yet another starfish, and threw it into the ocean. As it met the water, he said,

“It made a difference for that one.”

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"All of us are born for a reason, but all of us don't discover why.

Success in life has nothing to do with what you gain in life or accomplish for

yourself.

It's what you do for others."

Danny Thomas


"Few will have the greatness to bend history itself,

but each one of us can work to change a small portion of events,

and in the total of all those acts will be written the history

of this generation. "

Robert F. Kennedy


Core Messaging for our Associates

Reinforced our company values of “Create Opportunity” and “Sense of Satisfaction”

Aligned with our “Making a Difference” theme and culture Served as yet another example of why TN is one of the

“Best Places to Work” Highlighted one of countless reasons why TN was

considered to be “the place where the best people choose to work”


We all have the ability

to make a difference…

We all have the ability

to make a difference…

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…one day at a time……one day at a time…

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…one person at a time……one person at a time…

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…if we really want to.…if we really want to.

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So, what are we waiting for?So, what are we waiting for?

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“Pay It Forward” Philosophy and Practices

Established a Corporate Social Responsibility plan Identified areas of philanthropic focus

– Therapeutic areas where we do business (MS, Parkinson’s, neurology, autoimmune disease)

Fundraising events, local boards/committees

– Cultural opportunities that relate to our parent company based in Israel

Dead Sea Scrolls exhibit, Jewish Community Relations Bureau support, Hyman Brand Hebrew Academy field trips, local advertising and support of KC Jewish Chronicle and Guide to Jewish Living

– Local opportunities as a good corporate citizen Missouri Colleges Fund scholarships (life sciences); sponsors of a

wide variety of local charities and related events


“Pay It Forward” Philosophy and Practices

Impact in the Community– 2010 TN “Day of Service” (over $65k in value generated)– 2011 TN “Day of Service” (over $92k+ in value generated)– 2011 NABP “Lead the Way” Food Drive

over 1,000 cans of food generated; $15,000 in support to Central Florida (location of National Sales Meetings)

– Harvesters food bank support (far exceeding expectations) Impact on our People

– Created “Gift of Giving a Gift” concept to recognize employees and promote volunteerism and philanthropy

– Rewarded employees with opportunities to make a difference– Value of Teva leadership and matching gifts (e.g., Hurricane Katrina,

Haiti earthquake, Heart-to-Heart, Japan earthquake/tsunami support)


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Positive Culture and Work Environment– Visible/accessible leadership, open communication, sense

of team, recognizing and celebrating success – High performing individuals and teams– Best Places to Work in KC (since 2005)

employee satisfaction– Champions of Business (since 2009)

financial growth, innovation, philanthropy– Top Companies in KC (since 2009)

innovation and organizational growth– Spirit at Work (2010)

culture and workforce engagement, community relations– #1 sales force in neurology; top 5 in all pharmaceuticals– #1 managed care team in specialty pharmaceuticals– #1 professional education team in MS– #1 patient support in MS


Positive Culture and Work Environment

“Laureate Award for Living the Values” (since 2005)– Reinforces company values; recognizes top performers who are also

“culture role models”– Includes “Pay It Forward” team assignment to give back to the

community Annual “Best Places to Work” survey

– Keeps “finger on the pulse” of our workforce– Part of competition criteria; measures satisfaction/engagement– Requires 50% participation; regularly over 90% completion rate– Results/key themes played back to workforce

Staffing and Performance Mgt tools and processes – Values-based questions used within interview process to assess

cultural “fit”– Emphasis on the “how” in addition to the what– Holding managers accountable to be leaders


Opportunities to network with colleagues

…while enjoying some great Major League baseball

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TEVA Neuroscience Quality People, Quality Products,Patient Focus

Creating pride among your people

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Telling your story to the local community

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Working together to make a difference

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Leveraging our people and their passion

Nurses Night at the K (May 17, 2011)Nurses Night at the K (May 17, 2011)

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Other Ways to Generate and Inspire “Spirit”

Leveraging relationships in the community to benefit others– Sporting Kansas City philanthropic support

YMCA Challenger fundraiser venue– Kansas City Royals sponsorship deal

“Pay It Forward” on-field event for charities and “Nurses Night at the K”

– ITC business relationship “Lead the Way” drive for local food banks

– Mosaic Advertising brand support “Pay It Forward” campaign at their own agency in NYC

– KCBJ “Giving Guide” sponsorship Increased PR exposure for area charities


“If you take care of your peoplethey will take care of your customers

and that will take care of the business”


Teva in KC: “The place where the best people choose to work”Teva in KC: “The place where the best people choose to work”

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1 Corporate Communications Presentation by Greg Westbook, VP of HR Services, Teva Pharmaceuticals Given to the Centers breakfast event November 18, 2011.

Documents

corporate communications

teva brand

us slide

teva products

leadership of management

teva pharmaceuticals

sanofiaventis teva

spirit of teva