1. Communication Methods Pro Forma

Communication Method Evaluation

Your Name

ASA CodesNumber Name Brief Description

1 Compliance Make sure the advert doesn’t contain lies, break the law, or include any indecent images. For example in a dieting pills advert they will have to use someone who has actually taken the pills, not just a random person who’s in good shape

2 Recognition of marketing communications

Make sure people know that it’s an advert, as well as including all logos, slogans and images from the company.

3 Misleading Adverts You can’t include any lies about the product. For example you can’t say that the product is able to do something that it can’t do.

4 Harm and Offence You’re advert can’t intentionally offend a person or a group of people. Including through disturbing images and content. For example a Ford Ka advert included a pigeon being harmed.

5 Children Don’t pressure or promote danger to children. Must also consider that the advert may be seen by children.

6 Privacy You can’t refer to a celebrity or company without permission from them.

13 Food, food supplements and associated health or nutritional claims

You can’t promote bad health habits or claim your product has certain health benefits that it doesn’t have.

Mind Map

Mind Map

• Strengths of using this method– Easy way to get a lot of idea’s brought together.

• Weaknesses of using this method– Could easily become messy and confusing

• Did you like using this method? Why? - Yes, as it gives a good way to record idea’s on the subject.

Mood Board

Mood Board

• Strengths of using this method - Easy comparison of images you are considering using.• Weaknesses of using this method - Could become repetitive, using similar images.• Did you like using this method? Why? - Yes as it gave an easy comparison between images.

Style SheetCoca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-ColaCoca-Cola

Coca-ColaCoca-Cola

Coca-ColaCoca-Cola

Coca - ColaCoca - Cola

Coca-ColaCoca-Cola Coca-Cola

Coca-Cola

Coca-ColaCoca-Cola

Coca-ColaCoca-Cola

Style Sheet

• Strengths of using this method– All fonts are easily comparable– Can compare many at a time

• Weaknesses of using this method– Could be confusing with too many fonts

• Did you like using this method? Why? - Yes, as it’s a good way to compare many fonts at once.

Layout Plan

Including the Coca-Cola logo so the advert is recognisable as a Coca-Cola advert.

Taste The Feeling

Including the slogan of Coca-Cola.

Including an image of the actual product, so people know what they’re buying.

Background of a Coca-Cola branded building.

A nature background (of snow), as well as it being recoloured to slightly red as this is the company colour.

Layout Plan

• Strengths of using this method– Gives you a way to piece together images.

• Weaknesses of using this method– Can be confusing and messy with too many

images, and images in bad places.• Did you like using this method? Why?– Not as much as others, as I feel a mood board is a

better alternative that is slightly similar.

Brainstorm

Brainstorm

• Strengths of using this method– Easy way to get a lot of idea’s down in one place,

can lead to an easy comparison of idea’s.• Weaknesses of using this method– Could become messy if too many idea’s are put

down.• Did you like using this method? Why? - Yes, as it was an easy way for a lot of idea’s to be put across at once.

Informal Pitch

• Strengths of using this method– Easy to get used to presenting as it is you presenting

information, as well as knowing things that there are to improve.

• Weaknesses of using this method– Can sometimes struggle with some points as you do not

quite understand it entirely, making it hard to explain.• Did you like using this method? Why?– Yes, as it gave an easy way of finding feedback for the

unfinished piece of work, giving you time to readjust the work with this feedback.

Initial Reaction

• I believe making the advergame will be good, I have the idea similar to the pong game, but instead of the simple format of pong, it uses a Coca-Cola can and deflecting it away from the goals (at the side). The goals will also be in the shape of a mouth, meaning you’re deflecting the Coca-Cola from being drunk by the other person.

Initial Reaction

• Strengths of using this method– Easy way to get your first ideas down.– Can improve on original ideas.

• Weaknesses of using this method– First thoughts may not be the best thoughts.

• Did you like using this method? Why?– Yes, as it is a good way to get down the initial

ideas you have, and may otherwise forget.

Sketches

Sketches• Strengths of using this method– Gets you own, original idea’s down.– Helps put what you want, instead of having to get

things made by other people.• Weaknesses of using this method– May not be good at drawing.– Can easily make mistakes.

• Did you like using this method? Why?– Yes, as it’s a good way to get your original idea’s.

Formal Proposal

• Strengths of using this method

• Weaknesses of using this method

• Did you like using this method? Why?