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AgendaAgenda
I. Product Overview Target Market
Market GrowthProduct Positioning
ll. Key FeaturesColor Laser MFPSmall SizeID Copy FunctionUSB Scan and PrintSmall Toner
III. SpecificationsSpecificationsSupplies
IV. Summary
I. Product Overview
Target Market
Market Growth
Product Positioning
CLMFP and MLMFP MarketCLMFP and MLMFP Market
CLMFP1-10PPM
537K
MLMFP1-20PPM6,907K
CLX2160/2160NTarget
Growth in entry-level segments of both CLMFP & MLMFP marketsFocus on SOHO, SMB market
SegmentationFirst to enter the SOHO/SMB CLMFP market
• 1-10 PPM Market Increase
• 40% of the market
• Competitor focus on SMB Market
W/W CLMFP MarketW/W CLMFP Market
CLMFP 2007 G/R Portion
45+ ppm 64 29% 16%
31-44 ppm 279 26% 13%
21-30 ppm 481 19% 23%
11-20 ppm 131 17% 8%
1-10 ppm 604 64% 40%
Grand Total 1,558 24% 100[Unit : k]
( Unit: K)
W/W MLMFP Market W/W MLMFP Market
MLMFP 2007 G/R Portion
70+ ppm 86 17% 1%
44-69 ppm 428 17% 4%
31-44 ppm 354 5% 4%
21-30 ppm 1,429 -22% 15%
1-20 ppm 7,256 26% 76%
Grand Total 1,558 24% 100[Unit : k]
CLMFP SegmentsCLMFP Segments
SOHO : Low print
Government & Financial Sectors : Easy ID & receipt copy
Personal : Executive in SMB
Mono and Color Users
Segments 2005 Portion 2006 Portion G/R
Large Business (500+) 578 12% 726 14% 26%
Medium Business (100-499)
960 21% 1,109 21% 16%
Small Business (10-99) 1,365 29% 1,482 28% 9%
Small Office (1-9) 1,052 23% 1,150 22% 9%
Government/Education 402 9% 505 10% 25%
Home 311 7% 284 5% -9%
Total 4,668 5,256
Product PositioningProduct Positioning
CLX 2160/N
Strength: Size, Price
Weakness: Color speed,
Emulation, Brand awareness
Positioning Point
Space savingEstablishing a professional work environment without straining budget
CLX-2160/N HP CM1015 Epson CX-11N
II. Key Features
Color Laser MFP
Small Size
ID Copy Function
USB Scan and Print
Small Toner
Color Laser MFPColor Laser MFP
mono MFP SAMSUNG Color MFP CLX 2160/NSAMSUNG Color MFP CLX 2160/N
Mono or Color printColor scan, Color copy
Mono print
Color Print Impossible
CLMFP CLX 2160/N
MLMFP
Why Color Laser MFP?Why Color Laser MFP?
Real Desktop PrinterReal Desktop Printer
Other color MFP SAMSUNG Color MFP CLX 2160/NSAMSUNG Color MFP CLX 2160/N
Where does it belong?Where does it belong?
As small as a Mono with the versatility of a Color MFP
CLX 2160/N is a Color MFP in Mono MFP size
CLMFP
MLMFP
Brother DCP 7010
Canon MF3110
Samsung CLX 2160/N
HP CM 1015
HP CLJ 2820
100% 232% 275%152%86%
World’s smallest Color Laser MFP
33cm+
70cm
Competitors’ models + standard desk height = 120+ cm
Too high from surface of desk
Too low from surface of floor
100cm
54cm+
70cm
53cm+
70cm
57cm+
70cm
59cm+
70cm
103cm 124cm 123cm 127cm 129cm
Real Desktop CLMFP
The CLX 2160/N on a desktop is just 103Cm. About 100cm is the ideal height for use of an MFP
Where does it belong?Where does it belong?
One Click ID CopyOne Click ID Copy
Other color MFP SAMSUNG Color MFP CLX 2160/NSAMSUNG Color MFP CLX 2160/N
ID Copy Button on the panel
Samsung proprietary ID copy function easier than ever
CLX 2160/2160N
One Click ID CopyOne Click ID Copy
Other MFPs
Re-feed paper2 pagesAdjust copy position
Scan-to-USB: scan and save directly to USB memory through USB slot.
Save directly to USB memory
Just Scan
Scan and Save instantlyScan and Save instantly
Need to share a scanned file,but there’s no network?
Need to scan in a hurry,but there’s no PC available?
Scan to USB
Save and Print instantlySave and Print instantly
USB Direct Print
Print from USB memory without a PC.(* TIFF, BMP, JPEG, PRN file only.)
Just plug in USB memoryto print without a PCNeed to print in a hurry,
but there’s no PC available?
Need to print, but, there’s no printer connected to your PC?
Toner comparison.
Small and Simple TonerSmall and Simple Toner
No more BIG, HEAVY toners Easy to store, Easy to install
Semi-glossy Toner Vivid & Bright color printout
III. Specifications a) Specifications
b) Comparison
III. Specifications
Specifications, Supplies
Comparison
SpecificationsSpecifications
Economical CLMFP with core functions
SOHO/SMB
CLX-2160, CLX-2160N
Concept
Target
Model
Print resolution Up to 2400 x 600 dpi Effective Output
Print resolution Up to 2400 x 600 dpi Effective Output
Print, Copy speed (Mono/Color) : 16ppm/ 4ppm (A4) 17ppm/ 4ppm (Ltr.)
Print, Copy speed (Mono/Color) : 16ppm/ 4ppm (A4) 17ppm/ 4ppm (Ltr.)
Color scan resolution 1,200 X 1,200dpi Color scan resolution 1,200 X 1,200dpi
USB Memory PrintingUSB Memory Printing
Toner yield Black: 2K / CMY: 1K Toner yield Black: 2K / CMY: 1K ID copy button ID copy button
150 CST, 1 Manual150 CST, 1 Manual
CLX-2160 : Color : printer + scanner + copier
SuppliesSupplies
Model
Consumables
CLX-3160N/FN & CLP-300/N
4 Toners : CLP-K300A - 2,000 pages,CLP-C300A
Imaging Kit : CLP-R300A (B/W 20,000 pages, Color 12,500 pages)
Waste Toner Bottle : CLP-W300 (B/W 5,000 pages, Color 1,250 pages)
CLX-2160N : Color : printer + scanner + copier + Network
CLP-M300A, CLP-Y300A-1,000 pages
IV. Summary
SummarySummary
Key Features
Why CLX 2160/N?
Printing Speed
- Compact size - One Click ID Copy- Instant Scan and Print- Small toner
- Affordable price- Small size- Attractive design
- 16ppm/ 4ppm (A4)- 17ppm/ 4ppm (Ltr.)
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