1 Cleo Tseng Cleo Tseng What is your competitive advantage?

1

Cleo TsengCleo Tseng

WhatWhat is youris your competitivecompetitive

advantage?advantage?

2

Are you replaceable ?Are you replaceable ?

3

resource: http://www.toeic.com.tw/pdf/20070615pressconference_report%201.pdf

4

resource: http://www.toeic.com.tw/pdf/20070615pressconference_report%201.pdf

5

TOEICTOEIC®®

(Test of English for International Communication)(Test of English for International Communication)

• 5000+ 5000+ corporationscorporations

• 60 countries60 countries

• 4,500,0004,500,000 test takerstest takers (up to 2004)(up to 2004)

CorporationsCorporations

Government agenciesGovernment agencies

English language English language schoolsschools

College and universitiesCollege and universities

6

Why is it so popular?Why is it so popular?

• Reliability and ValidityReliability and Validity

• Recruit, place, and promote Recruit, place, and promote employeesemployees

• Document progressDocument progress

• Set English language standardsSet English language standards

7

The content and settings of The content and settings of the TOEIC test the TOEIC test

• General business contracts, General business contracts, negotiations, marketing …negotiations, marketing …

• Office meetings, memoranda, Office meetings, memoranda, telephone, and e-mail messagestelephone, and e-mail messages

• Dining out, entertainment, and Dining out, entertainment, and travelling travelling

8

TOEIC TOEIC Listening Listening

• 45 45 MinutesMinutes• Global workplace contextGlobal workplace context• Test format (multiple-choice)Test format (multiple-choice)

- Photographs (20 10)- Photographs (20 10)

- Question-Response (30)- Question-Response (30)

- Short conversation (30)- Short conversation (30)

- Short talks (20 30 )- Short talks (20 30 )

9

TOEIC TOEIC Reading Reading

• 75 75 MinutesMinutes• Test format (multiple-choice)Test format (multiple-choice)

- Incomplete sentences - Incomplete sentences

- Error Recognition - Error Recognition

Text completion questions Text completion questions

- Reading Comprehension - Reading Comprehension

(Both single and double passages) (Both single and double passages)

10

Key to SuccessKey to Success

ListeningListening SpeakingSpeaking

Focus on the Focus on the overall meaning overall meaning and key wordsand key words

Think in EnglishThink in EnglishListen and RepeatListen and Repeat

11

Key to SuccessKey to Success

WritingWriting

• Develop the skills of Develop the skills of structuring an essaystructuring an essay -- introductionintroduction - - main bodymain body - - conclusionconclusion

• coherence and coherence and cohesioncohesion

Reading -- Scanning

-- Skimming

-- Develop your

reading habits

CONSISTENT PRACTICE

12

Be preparedBe prepared

Know yourselfKnow yourself

Career Plan Career Plan

Take actionsTake actions

13

Know English, Know English, know Successknow Success

• TOEICTOEIC

http:// http:// www.ets.orgwww.ets.org

http:// http:// www.toeic.com.twwww.toeic.com.tw

[email protected]@wsitw.com.tw