1 Chapter 5 E-business Strategy. 2 Different forms of organizational strategy.

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Chapter 5

E-business Strategy

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Different forms of organizational strategy

 Different forms of organizational strategy

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Relationship between e-business strategy and other strategies

 Relationship between e-business strategy and other strategies

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A generic strategy process model

A generic strategy process model

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Dynamic e-business strategy model

 Dynamic e-business strategy model

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Elements of strategic situation analysis for the e-business

  Elements of strategic situation analysis for the e-business

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What happens where there is no e-business strategy?

Missed opportunities for additional sales on the sell-side and more efficient purchasing on the buy-side

Fall behind competitors in delivering online services – may become difficult to catch up, e.g. Tesco, Dell

Poor customer experience from poorly integrated channels

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Adoption steps of e-business services

  Adoption steps of e-business services

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SWOT analysis for the B2B company (Strength, Weakness, Opportunity, Threat)

  SWOT analysis for The B2B Company

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Elements of strategic objective setting for the e-business

 Elements of strategic objective setting for the e-business

SMART

-Specific

-Measurable

-Achievable

-Realistic

-Time

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Elements of strategy definition for the e-business

 Elements of strategy definition for the e-business

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Assessment of risk for market and product development for the B2B company

  Assessment of risk for market and product development for The B2B Company

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Elements of strategy implementation for the e-business

  Elements of strategy implementation for the e-business