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1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of Thomson Business & Economics. All rights
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1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Page 1: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Chapter 11

Security Screening

Portfolio Construction, Management, & Protection, 5e, Robert A. StrongCopyright ©2009 by South-Western, a division of Thomson Business & Economics. All rights reserved.

Page 2: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.

General George S. Patton

Page 3: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Introduction Security screening involves reducing the

security universe down to a manageable size

Picking stocks is an art rather than a science• There is no single best way to choose

individual investments

Page 4: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Why Screening Is Necessary Time Constraints Everyday Examples of Screens

Page 5: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Time Constraints The NYSE, AMEX, and Nasdaq list

thousands of potential investments• There isn’t time to analyze every security and

process the associated information

Many people never develop a well-conceived way to deal with the information overload

Page 6: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Everyday Examples of Screens University Admission Test

• More people apply for admission than are ultimately admitted

• Universities use two steps:– An initial screen

– Closer individual scrutiny for those passing the first round

Page 7: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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The Football Team: Another Everyday Example of Screening

More players try to join the football team than the rosters can carry

Coaches may use screens:• 40-yard dashes for running backs• Bench presses for offensive linemen

Page 8: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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What Constitutes A Good Screen?

Ease of Administration Relevance and Appropriateness Acceptance by the User Ordinal Ranking of Screening Criteria

Page 9: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Ease of Administration The screen should be easy to administer and

implement

e.g., narrow stocks down to thinly traded stocks by using The Wall Street Journal• Thin trading refers to a security with a

relatively small number of shareholders and a lack of trading volume

Page 10: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Relevance and Appropriateness Screens should logically have something to

do with the ultimate objective

For example, start at the top of the NYSE listings with your screen

Page 11: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Acceptance By the User Screens lose value if people fundamentally

disagree with it

For example, people may not believe in SAT scores as a screen for admission

Page 12: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Ordinal Ranking of Screening Criteria

Use a screen pecking order for multiple-stage screening:• The first screen is the one that eliminates the

most alternatives

• The second screen eliminates the next highest number of alternatives, etc.

Page 13: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Screening Processes Multiple-Stage Screening Subjective Screening Screening with the Popular Press Only A Quick Risk Assessment Screen with the

Stock Report

Page 14: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Multiple-Stage Screening Most investment applications require

several screening stages• e.g., earnings per share by itself is not very

useful

• e.g., in choosing a growth stock, it would not make sense to search initially for those with the highest dividend yield

Page 15: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Subjective Screening Not all screens need to be quantitative

For example, socially responsible investing:• Tobacco stocks, nuclear power, animal testing,

the environment, human rights, etc.• Best of class investing recognizes that all firms

can be faulted in some way and looks for “role models” within each industry

Page 16: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Screening with the Popular Press Only

Price/Earnings Ratio Dividend Yield Stock Price Exchange Listing Familiarity 52-Week Trading Range Options Availability

Page 17: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Price/Earnings Ratio Low PEs are good:

• Investors pay little to get a lot

High PEs are good:• The efficient marketplace anticipates that future

earnings will be higher than those of the past

Page 18: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Dividend Yield Dividends do not materially alter a

recipient’s wealth

People like to receive dividends:• Strokes the ego• Important for income or growth of income

objectives

Page 19: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Stock Price Some people believe in an optimum trading

range for stock prices The cost of a share should be merely a

marker Some people prefer to avoid odd lots

• e.g., investing $2,000 means the stock price cannot be higher than $20

Page 20: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Exchange Listing Some clients may want to restrict their

investments to a particular exchange:• AMEX

• NYSE

• Nasdaq

Page 21: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Familiarity Invest in companies that you know

something about

Familiarity is a subjective criterion

Page 22: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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52-Week Trading Range “The stock is trading at the low end of its

annual high and low”

If the market is efficient, annual highs and lows are of no value in predicting future prices

Page 23: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Options Availability Some people invest in equity issues that

have options available because they are versatile

Options information is contained in the financial press

Page 24: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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A Quick Risk Assessment Screen with the Stock Report

ROA and ROE Evaluating ROA and ROE

Page 25: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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ROA and ROE The Stock Report contains ten-year histories

of ROA and ROE:• Useful for a quick comparison of companies:

– ROA is net income after taxes divided by total assets

– ROE is net income after taxes divided by equity

– If the firm has debt and positive earnings, ROE will exceed ROA

Page 26: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Evaluating ROA and ROE A “good, safe investment” has a history of

stable ROA and ROE figures, with ROE somewhat higher than ROA

If ROE is substantially higher than ROA, the firm is heavily leveraged (risky)

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Sources of Information Library Information

• Value Line• Standard & Poor’s• Mergent

Internet• Morningstar• Yahoo!• WSJ.com

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Value Line The Value Line Investment Survey:

• Follows 1,700 common stocks

• Rates each stock in two categories:– Timeliness: the advisability of buying a stock now– Safety: a measure of potential risk with a stock

• Many market analysts attach considerable significance to the Value Line report on a stock

Page 29: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Value Line Timeliness & Safety Ranking System

RankingNumber of Stocks with This Ranking Meaning

1 100 Best

2 300 Above average

3 900 Average

4 300 Below average

5 100 Worst

Page 30: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Sample Value Line Report

Source: The Value Line Investment Survey, December 10, 2004. Copyright © 2004 by Value Line Publishing, Inc.: used by permission. For subscription information to the Value Line Investment Survey, please call (800) 634-3583.

Page 31: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Value Line Investment Analyzer

A 7,500-security database

Can be screened by more than 300 variables

Can be used to prepare statistical summaries and detailed tabular reports

Page 32: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Standard & Poor’s Stock Report Compustat NetAdvantage

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Stock Report The S&P Stock Report is a one-page

document that:• Is updated quarterly• Contains a description of a company• Contains an estimate of what the future holds

for a company• Contains financial statement information,

dividend payment dates, beta, and other risk measures

Page 34: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Sample S&P Stock Report

Source: Standard & Poor’s Stock Guide (New York: Standard & Poor’s Corporation, 2004): Reprinted with permission.

Page 35: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Compustat Used by academic researchers Available for mainframe and personal

computers Hundreds of screening variables include:

• Current ratio• Retained earnings• Unfunded pension liabilities

Page 36: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Mergent Mergent’s Manuals Mergent Dividend Record

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Mergent’s Manuals Mergent’s Manuals:

• Contain seven sets of volumes covering industrial firms, public utilities, over-the-counter industrials, transportation issues, and bank/finance issues

• Include the Company Archives Manual, which provides data on defunct companies since 1996

Page 38: 1 Chapter 11 Security Screening Portfolio Construction, Management, & Protection, 5e, Robert A. Strong Copyright ©2009 by South-Western, a division of.

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Mergent Dividend Record Mergent Dividend Record:

• Contains information on the recent dividend history of a company, including:

– Payment dates

– Ex-dividend dates

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Internet Examples of good sources:

• http://finance.yahoo.com • http://www.smartmoney.com• http://www.morningstar.com• http://www.fool.com• http://www.bloomberg.com

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Yahoo!® Finance