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1 Buying Behaviour Buying Behaviour
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1 Buying Behaviour. 2 Types of consumer behaviour Routine response behaviour Limited decision making Extensive decision making.

Dec 19, 2015

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Page 1: 1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

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Buying BehaviourBuying Behaviour

Page 2: 1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

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Types of consumer behaviourTypes of consumer behaviour

Routine response behaviourRoutine response behaviour Limited decision makingLimited decision making Extensive decision makingExtensive decision making

Page 3: 1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

Consumer buying decision Consumer buying decision processprocess

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Page 4: 1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

Possible influences on the Possible influences on the decision processdecision process

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Page 5: 1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

Business buying behaviourBusiness buying behaviour

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Page 6: 1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

Influences on business Influences on business buyingbuying

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Page 7: 1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

LEGOLANDLEGOLAND

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