1 “Building” Successful Multi-Tenant Drives Friday, May 15, 2009 Made possible through the generous support of:

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“Building” Successful Multi-Tenant Drives

Friday, May 15, 2009

Made possible through the generous support of:

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New York Blood Center2008-9 Volunteer Leadership Campaign

H O N O R A R Y C H A IRH o n . M ich ael R . B lo o m berg

M ay orC ity of N ew Y o rk

B R O O K L Y N /ST A T E N I S L A N D B L O O D S E R V I C E S C H A IRT im o th y D . K ing

P r in cipalC P E X R eal E state

H U D SO N V A L L E Y B L O O D S E R V I C E S C H A IRB ern ee V . K ap i l i , M .D ., J .D .

F i r st V i ce P r esiden t , E m ployees' H eal th D epar tm en tN ew Y o rk L i fe I n su rance C o m p any

L O N G I S L A N D B L O O D S E R V I C E S C H A IRE d w ard T rav ag l ian ti

P r esiden tT D B an k , L o n g I sland

N E W J E R S E Y B L O O D SE R V I C E S C H A IRK ev in T . R igby

V ice P r esiden t , P u bl i c A ffai r s & C om m u n icat ion sN o v ar tis P h am aceu ticals

N E W Y O R K B L O O D S E R V I C E S C H A IRW il l iam J . M u l lan ey

P r esiden t , I n st i tu t i on al B u sin essM etL ife

C O M M U N I T Y C O -C H A IRH o n . N ich o las Sco p p etta

C om m ission erF ire D ep ar tm en t, C ity of N ew Y o rk

C O M M U N I T Y C O -C H A IRH o n . R ay m on d W . K el ly

C om m ission erP o l ice D ep artm en t, C ity o f N ew Y o rk

E D U C A T IO N C H A IRD r . G ar r ie W . M o o re

V ice C han cel l or for S tu den t D ev elopm en tT h e C ity U n iv ersity o f N ew Y o rk

E N T E R T A I N M E N T C H A IRJ o sep h Ben in casa

E x ecu t i ve D i r ector an d G en er al M an agerA cto r s' F u n d o f A m er ica

H I G H S C H O O L C H A IRG eo rge M . Stein bren n er , I I I

P r in cipal O w n erN ew Y o rk Y an k ees

H O S PI T A L C H A IRK en n eth R aske

P r esiden tG reater N ew Y ork H o sp ital A sso ciation

N E W Y O R K C I T Y E M PL O Y E E C H A IRH o n . M ar th a K . H ir st

C om m ission erD ep ar tm ent o f C ity W id e A d m in istrativ e Serv ices, C ity of N ew Y o rk

R E L IG I O U S C H A IRH is E m inen ce E d w ard E gan

C ar din alA rch d iocese o f N ew Y o rk

C H A IRW il l iam J . M u l lan ey

P r esiden t , I n st i tu t i on al B u sin essM etL ife

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New York Blood Services2008-9 Volunteer Leadership Campaign

FE D E R A L C H A I RH on . C aro ly n M alon ey

M em ber, U n i ted States C on gress

H O N O R A R Y C H A I RSco tt Str in ger

P r esi d en tBorou gh o f M an h attan

R E A L E ST A T E C H A I RR obert R . M erck

S en i or M an ag i n g D i r ector , R eal E state I n v estm en tsM etL i fe

M E D I A C H A I R P eter D eN u n z io

P r esi d en tD raftF C B N ew Y o rk

FI N A N C I A L SE R V I C E S C O -C H A I RJ oh n R osen th al

S en i or M an ag i n g D i r ectorM etL i fe

FI N A N C I A L SE R V I C E S C O -C H A I RG ary A n ten berg

M an ag i n g D i r ectorL eh m an B ro th er s

L A W FI R M C O -C H A I R S I an Sh ran k

M an ag i n g P ar tn er A l l en & O v ery L L P

L A W FI R M C O -C H A I R SA lba R ov i ra-P ao liM an ag i n g C ou n sel

T h e Ban k o f N ew Y o rk

L A B O R C H A I RE d w ard J . M al loy

P r esi d en tBu i ld in g and C on stru ction T rad es C ou n ci l o f G reater N Y

C H A I RW i l lam J . M u l lan ey

P r esi d en t , I n st i tu t i on al B u si n essM etL i fe

Current Real Estate Chair: Robert R. Merck, Sr. Managing DirectorReal Estate Investments, MetLife

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Sector Success

0

1,000

2,000

3,000

4,000

5,000

2005 2006 2007 2008

0

2,000

4,000

6,000

8,000

10,000

12,000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 20080

15,000

30,000

45,000

60,000

75,000

1996-7 1997-8 1998-9 1999-0 2000-1 2001-2 2002-3 2003-4 2004-5 2005-6 2006-7 2007-8

Yankees High School Competition NYPD Commissioner’s Cup

Law Firms Competition

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April 3, 2008 Real Estate Kick Off Luncheon

• Invitees and Attendees Top-Level R.E. Management

• Hosted by MetLife in Board Room at 200 Park

– William J. Mullaney, President of Institutional Business

– Robert Merck, Senior Managing Director, R.E. Investments

– Brian J. Fox, Chief Marketing Officer, R.E. Investments

• Three-piece focus– NY Blood Center and Community/Hospital

Needs

– “Skyscrapers for Life” Program: Current Level of Giving, Goals and Recognition

– How to Run a Successful Drive in a Multi-Tenant Building

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“Skyscrapers for Life” History

504

3,250

0

500

1,000

1,500

2,000

2,500

3,000

3,500

1997 2007

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Top Three Multi-Tenant Programs of 2007

773

1,223

303

0

200

400

600

800

1,000

1,200

1,400

Tishman Speyer Vornado Realty Trust SL Green

Total donations from multi-tenant drives equaled 3,250 in 2007, of which 71% came from blood drives at buildings of these top three companies. Tishman Speyer alone accounted for 38% of total donations.

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2008-9 Real Estate Sector Goals

•Reach a minimum of 4,000 Pints in Fiscal Year 2008-9 (April ‘08 through March ‘09),

•Raise the number of participating buildings in the program from 56 (prior period) to 75 in Fiscal Year 2008-9

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Keys to “Skyscrapers for Life” Success

•Competition

•Recognition

•Active Outreach

•Customer Focus

•Project Management

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Ingredients for Successful Multi-Tenant Drives

•Senior Level Commitment

•Space

•Tenant Involvement

•Pre-Drive Communication & Advertising

•Pre- and During-Event Property Mgmt. Engagement

•Donor/Tenant Recognition

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2008-9 Competition (April 2008 - March 2009)

• Property Management Group of the Year– Most Donations by a Property Management Group

• Property of the Year– Most Donations at a Single Property

• Best New Property – Most Donations at a New Property

• Greatest Increase (Single Property and Property Management Group)– Biggest increase over 2007-8 Donations at a Property/Management Group)

• Tenant of the Year– Nominated by Management Group for Outstanding Participation

Companies and Buildings Compete in Four Categories

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Property Management Asks/Tactics

• Tenant Kick off Meetings– Property management invites tenant reps to kick off meeting– Blood center runs meeting, distributes materials– Create tenant recruiters - ask tenants to recruit from their ranks

• In-Building Advertising– Signs, posters, elevator captivate screens

• Regular Reminder E-mails to Tenants from Property Management

• Sign Up Tables in Lobby 1-2 Weeks Prior to Drive

• Recognition

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Real Estate Weekly New York Advertisement After Kick Off

April 16, 2008 Issue of Real Estate Weekly New York Announced the Competition, Asked Management Co.s to Get Involved, and Gave Contact Details

Ad Placement Courtesy of The Real Estate Board of New York

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“Skyscrapers for Life” 2008-9 Campaign Results

3,647

4,965

0

2,000

4,000

6,000

2007-8 2008-9

+1,318 (36%)

•Goal of 4,000 pints exceeded by 891 pints (22%)

•Goal of engaging 75 buildings surpassed; 76 participating buildings

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Top Five Programs, April - March, 2007-8 vs. 2008-9

35

714

1508

221 240 205

508539700

1,903

0

600

1,200

1,800

2,400

Tishman Vornado CBRE SL Green Silverstein

+395 (26%)

-14 (-2%)

+268 (112%)

+170 (486%)

+318 (144%)

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Competition Results

Category Winner

Property Management Group of the Year

Tishman Speyer

1,903 Donations

Property of the YearRockefeller Center, Tishman Speyer

805 Donations

Best New Property

Cushman & Wakefield/Beacon Capital

1211 Avenue of the Americas

142 Donations

Greatest Increase Building

Rockefeller Center, Tishman Speyer

164 Donations

Greatest Increase

Property Mgmt. GroupTishman Speyer – 395 Donations

Tenant of the Year NBC – 30 Rockefeller Center

Recognition Event Scheduled for June 10Recognition Event Scheduled for June 10

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Targets and Strategy for 2009-10

High Low

H

I

G

H

•SL Green

•CB Richard Ellis

•Brookfield

•Silverstein

•Newmark Knight Frank

•Jones Lang Lasalle

•W&H

•GVA Williams

•Feil

•Vornado

L

O

W

•Tishman Speyer

•Macklowe

•Cushman & Wakefield

•Boston Properties

Donations Relative to Sector/Size/Trend

Stars

Rising Stars New Growth Candidates

Stagnants

Gro

wth

Pot

entia

l

*Based on Boston Consulting Group Growth-Share Matrix

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2009-10 Skyscrapers for Life Goals

• Reach a minimum of 6,000 Pints in Fiscal Year 2009-10 (April ‘09 through March ‘10),

• Raise the number of participating buildings in the program from 75 to 100

• Raise average per mobile from 32 to 35

• New Category for recognition event – “Highest Average Donations per Drive”

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Questions?