1 AAUC Board Meeting Report from May 14, 2012. Budget Situation May State Budget Revision –$16 Billion short fall –$8 million make up with proposed tax.

1

AAUC Board MeetingReport from May 14, 2012

Budget Situation

• May State Budget Revision– $16 Billion short fall– $8 million make up with proposed tax increase– $8 Billion with cuts other than higher education

• UC Funding in May Revision– $52 million increase over current year funding– $250 million cut for shortfall trigger– $1 Billion cut out of $3 Billion over last 4 years

2

Tax Initiative

• Regents have not taken a position• President Yudof personally supports

– Doesn’t believe that it is without risk– Doesn’t support the trigger

• Some AAs are considering Support• AAUCSF will distribute information on the

impact of the initiative for UC but not take a formal position

3

UC Communicationsand Outreach Campaign

• Ambitious Campaign to launch late June• Elements

– Advertising– Viral Social Media– Grass roots

• Focus– UC Ambassadors– Opinion Leaders and Influencers– California Public

4

UC Communicationsand Outreach Campaign

• Ambitious Campaign to launch late June• Elements

– Advertising– Viral Social Media– Grass roots

• Focus– UC Ambassadors– Opinion Leaders and Influencers– California Public

5

AAUC & Campus Updates

• Focus– Strategic Planning– Revenue Generation– Student Engagement and Mentoring

• UCOP is developing Corporate Partnerships– Potential to tie into campus revenue generation

• AAUC Planning Committee– To develop recommendations for AAUC direction

6