1 A seven-step spiral to addressing urban transport problems Dr Marcus Enoch School of Civil and Building Engineering Email: [email protected] Tel: +44 (0)1509 223408
1 A seven-step spiral to addressing urban transport problems Dr Marcus Enoch School of Civil and Building Engineering Email: [email protected] Tel:
Dec 28, 2015
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1
A seven-step spiral to addressing urban transport problems
Dr Marcus Enoch
School of Civil and Building Engineering
Email: [email protected]
Tel: +44 (0)1509 223408
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Transport a headache to address…
Treatments are often:
expensive
protracted unpopular
ineffective
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But experiences give us some pointers
Lots of successful interventions.
Key lessons need pulling out and rearranging.
Hence, 7 steps idea…
Based on synthesis of experience
Image adapted from 2010 UK Labour Party Manifesto, which seemed somehow appropriate
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7 Steps to Sustainable Transport
1. Understand the issues facing stakeholders.
2. Involve stakeholders in devising solutions.
3. Rank solutions according to their practicality.
4. Target segments most susceptible to changing behaviour.
5. Group solutions into packages that enhance strengths while mitigating the weaknesses.
6. Introduce easiest measures first.
7. Encourage winners to participate in next round.
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7 Steps to Sustainable Transport
1. Sufficiently scope situation,
2. Select suitable stakeholders,
3. Select sensible solutions,
4. Segment susceptible sectors,
5. Set salient strategy,
6. Systematically start schemes, and
7. Steadily swell support,
(With apologies for enemies of alliteration).
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S-Curve Model
Idea here is that we start with ‘easy wins’ and then gradually build support for more challenging measures. Also can be represented as a spiral…
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1
2
3
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5
7
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Notes
represents the number of the step to be applied.
The different symbols in the spiral represent the successive rounds applied. These start in the centre and become progressively more expensive, time consuming, and politically challenging to introduce, but also increasingly effective at addressing the issues.
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Further information
Dr Marcus Enoch
School of Civil and Building Engineering
Loughborough University
Email: [email protected]
Tel: +44 (0)1509 223408
Internet: http://www.worldtransportpictures.com
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Challenge questions
Who are the new key stakeholders in the changing society for the mobility sector?
How do their objectives differ from the previous regime?
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