五月花極柔抽取式衛生紙 新品上市行銷企劃書 公廣三丙 A101050015 楊子儀 A101050084 黃彥儒 A101050066 朱柔安 A101050087 邱琪晴 A101050069 葉湘亞 A101050102 陳文慈
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- 1. A101050015 A101050084 A101050066 A101050087 A101050069 A101050102
- 2. 1 ..........................................................2 ......................................................3 .................................................6 ......................................................7 ......................................................8 ................................................12 ..................................................12
- 3. 2 () 40 61 2007 1968 CNS ISO () 1. a. 25% b. c. 2.
- 4. 3 a. b. c. d. 3. a. +20% b. c. d. 4. a. + b. 5. a. b. c. () 2015 ()SWOT Strength Weaknes
- 5. 4 1. () 2. (15 ) 3. 1. 2. Opportunity Threat ()4P Product Price 89 / 36 119 / 6 125 / 10 75 / 8 99 / 6 165 / 10 Place Promotion (1) (2) (3)
- 6. 5 ()EMCCI Environment Marketing Customer 90% Competeior Industry a. b. c. d. e. () / () 38.61 38.06 HYDROKNIT 35.7
- 7. 6 38.43 40.22 AIRFLEX 41.73 ()3049 OL 3049 43.3% 38.61 3049 52.8% 47.2% 3049
- 8. 7 25% OL OL () 5% () 20% () 5,580 2000 1. APP 200 2. /1 180 3. Yahoo banner /1 160 40 / /
- 9. 8 4. Yahoo banner /3 12 40 / 5. banner/3 12 1 / 6. Momo banner/3 12 1 / 7. /1000 1 100 / 8. /3000 2 10 / 9. /10 1 2200 /hr 10. TVCF/30 5,000 () Always By Your Side Always By Your Side 30 49 () 1. AD A. a. OL OL OL OL b. OL OL OL
- 10. 9 OL c. OL OL OL B. Banner Yahoo Yahoo momo Banner Yahoo 2. EE APP APPAPP Always By Your Side 3. PR By Your Side By Your Side YouTube () A. a.
- 11. 10 b. c. B. Banner
- 12. 11 C. Banner D. APP APP E. By Your Side By Your Side 05/0905/10 10
- 13. 12 1. 2. 1. 5% 30% 25%
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