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2020Media GuideCustomized Content Curation & Digital Advertising to engage your target market and generate business leads
01 MEDIA GUIDE 2020
MEDIA
GUIDE
20
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About LendIt Fintech
The LendIt Fintech Audience
Lend Academy Podcast
Digital Advertising
Emails & White Papers
Webinars
Virtual Panels
Virtual Roundtables
Table ofContents
02
03
05
09
11
13
15
16
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Updated 3/24/2020
03 MEDIA GUIDE 2020
Each year, we touch more than 50,000 banking, fintech and investment executives
through our diverse portfolio of news, podcasts, virtual and live events.
Community engagement and cutting-edge content power our digital marketing solutions.
LendIt Fintech is theworld’s largest fintech
media company dedicatedto lending and digital
banking.
Lend Academy Podcast
Downloads
700,000+LendIt Fintech Database
Active Contacts
30,000+LendIt Fintech News
Subscribers
13,000+
LendIt Fintech News
Monthly Site Page Views
65,000+Twitter • Facebook • LinkedIn
Social Media Followers
25,000+LendIt Fintech Annual
Conference Attendees
7,000+
Reach by Channel
04 MEDIA GUIDE 2020
05 MEDIA GUIDE 2020
LendIt Fintech Audience
Fintech & Enterpise Tech45%
Service Providers18%
Banks & Financial Institutions15%
Media, Education & Goverment9%
Investors & Advisors13%
0% 10% 20% 30% 40%
C-Level
VP/Division Head
Manager/Department Head
Professional
Other
By sector80% Decision Makers
By job level
MEDIA GUIDE 2020
LendIt Fintech Audience
Country-specific data available by request.
By geographic region
06
64%
LATAM
7%
CHINA
5%
UK & EU
22%
USA
Companies in our Community
07 MEDIA GUIDE 2020
Offerings
08 MEDIA GUIDE 2020
LendAcademyPodcast
Peter Renton, co-founder of
LendIt, is an industry veteran
who conducts engaging
interviews with the leaders in
lending and digital banking.
Anthony Noto, CEO, SoFi
Ken Lin, CEO, Credit Karma
Scott Sanborn, CEO, LendingClub
Congressman Patrick McHenry
Past guests include:
09 MEDIA GUIDE 2020
Downloads
700,000+
Episodes
230+
Running since
2013
www.lendacademy.com/category/podcast
10 MEDIA GUIDE 2020
Have a key executive from your firm
interviewed by Peter Renton
Interview and transcript to be promoted
and distributed via LendIt’s diverse
channels
Option 1: Guest Appearance onthe Lend Academy Podcast
Set industry priorities01
02Put the spotlight on key
companies, projects and
leaders
The Lend Academy Podcast is your solution to:
Have your business called out and
introduced to listeners by Peter Renton at
the start and close of the episode
Option 2: Sponsor an episode
11 MEDIA GUIDE 2020
DigitalAdvertising
LendIt Fintech News
Increase brand awareness01
02Drive traffic to business
websites, white papers &
videos
Page Views per month
65,000
Unique Visitors per month
40,000
news.lendit.com
AD GOES HERE
AD
GOES
HERE
AD
GOES
HERE
Prominently displayed ad across desktop and mobile
situated next to the LendIt Fintech News Logo
Option 1: News Leader 728x90
First ad displayed on the right side in desktop view
Option 2: News Small Side Banner 300x250
Larger ad positioned lower in the sidebar
Option 3: News Half Page 300x600
Prominently featured at the top of LendIt Fintech
News Daily newsletter sent to 13,000 subscribers.
Minimum 4 emails.
Option 4: Newsletter Top Banner 728x90
MEDIA
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AD GOES HERE
From: LendIt Fintech News Team <[email protected]>
Date: March 20, 2020 at 12:00 PM
Subject: LendIt Fintech News for March 20, 2020
MEDIA GUIDE 2020
Emails &White Papers Access and educate the
LendIt Fintech community01
02 Drive traffic
Engage our robust database:
Open Rate
24%
Active Database Contacts
30,000
03 Generate business leads
Click-to-open
6%
13
Approved white papers to be gated and
promoted to a selection of LendIt
Fintech’s mailing list and social channels
Captured leads to be shared with client 1x
week for first month and 1x month for the
following 2 months
White paper will be published on a
dedicated landing page and will be
included in White Paper section of the
LendIt Fintech website
Option 2: Gated White Paper
Approved information-based content to
be distributed to a selection of LendIt
Fintech’s mailing list
Option 1: Sponsored Email Blast
14 MEDIA GUIDE 2020
LendIt Fintech’s experienced editorial and
marketing team to work with client to develop,
market and execute the webinar
Option 1: Sponsored Webinar
MEDIA GUIDE 2020
Webinars
Access and educate the
LendIt Fintech community01
02 Demonstrate expertise
Attendance
30-50
Minimum Leads
100 03 Generate business leads
Marketable Audience
30,000
15
LendIt Fintech’s editorial and marketing team to work
with client to develop, market and execute the virtual
panel before and after
LendIt Fintech Journalist to produce Industry Brief
summarizing key learnings from virtual panel
Virtual panel and Industry Brief to be distributed to
the LendIt Fintech community
Option 1: Sponsored Panel
MEDIA GUIDE 2020
VirtualPanels
Attendance
20-50
Minimum Leads
100
Marketable Audience
30,000
16
Access and educate the
LendIt Fintech community01
02 Engage industry stakeholders
03 Generate business leads
MEDIA GUIDE 2020
Roundtables
17
LendIt Fintech’s editorial team to work with
client to confirm compelling discussion topic
LendIt Fintech’s networking concierge* to work
with client to curate qualified audience of 8-10
participants
LendIt Fintech’s editorial team to facilitate the
discussion and produce Industry Brief
summarizing key learnings from roundtable
Optional: LendIt Fintech’s marketing team to
distribute Industry Brief to the LendIt Fintech
community
Option 1: Sponsored Roundtable
Connect with a curated
group of fintech leaders01
02Facilitate a meaningful and
value-add conversation with
those leaders
03 Generate business leads *LendIt Fintech’s Networking Concierge is your go-to
resource for building key relationships with financial
institutions, fintechs and investors.
MEDIA
GUIDE
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TargetAudienceSelections
Corporate
Officer/Executive
VP/Division Head
Manager/Department
Lead
Professional
Coordinator/Assistant
All
Job Level
Customer Relations
Finance & Accounting
Credit Risk &
Underwriting
Investment Professional
General/Exec.
Management
Marketing
Operations & Legal
Product Management
Risk & Compliance
Sales & Business Dev.
Technology
All
Job Function
United States only
United Kingdom only
Europe (including UK)
LatAm
All
RegionsFintech CompaniesEnterprise Tech CompaniesBanks/Financial InstitutionsInvestors/AdvisorsService ProvidersMedia
GovernmentAll
Business Type
20 MEDIA GUIDE 2020
Next step.For digital marketing solutions,contact: [email protected] www.lendit.com
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