1 © 2006 I5gold.com® Mike Filsaime, Paulie Sabol, Donna Fox, and Tom Beal Copyright Notice All rights reserved. No part of this publication may be reproduced.

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© 2006 © 2006 I5gold.comI5gold.com®®

Mike Filsaime, Paulie Sabol, Donna Fox, and Tom BealMike Filsaime, Paulie Sabol, Donna Fox, and Tom Beal

Copyright NoticeCopyright Notice

All rights reservedAll rights reserved. No part of this publication may be reproduced or transmitted in any form . No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical. Any unauthorized use, sharing, reproduction, or or by any means, electronic or mechanical. Any unauthorized use, sharing, reproduction, or

distribution is strictly prohibited.distribution is strictly prohibited.

Legal NoticeLegal NoticeWhile attempts have been made to verify information provided in this publication, neither the While attempts have been made to verify information provided in this publication, neither the author nor the publisher assumes any responsibilities for errors, omissions, or contradictory author nor the publisher assumes any responsibilities for errors, omissions, or contradictory

information contained in this document.information contained in this document.

This document is not intended as legal, investment, or accounting advice. The purchaser or reader This document is not intended as legal, investment, or accounting advice. The purchaser or reader of this document assumes all responsibility for the use of these materials and information. Mike of this document assumes all responsibility for the use of these materials and information. Mike

Filsaime, Paulie Sabol, Donna Fox, and Tom Beal, By Special Arrangements, Inc and Filsaime, Paulie Sabol, Donna Fox, and Tom Beal, By Special Arrangements, Inc and MikeFilsaime.com, Inc. assumes no responsibility or liability whatsoever on behalf of any MikeFilsaime.com, Inc. assumes no responsibility or liability whatsoever on behalf of any

purchaser or reader of these materials.purchaser or reader of these materials.

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Instant Product Instant Product CreationCreation

byby i5Gold.com i5Gold.com

How To Instantly Create Money How To Instantly Create Money Making Products Month After Making Products Month After

Month To Create Your Own Suite Month To Create Your Own Suite Of Branded ProductsOf Branded Products

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Why It Is Important To Why It Is Important To Have Your Own Products?Have Your Own Products?

You Establish A Brand That You Establish A Brand That Customers Come To TrustCustomers Come To Trust

You Have Products To Cross SellYou Have Products To Cross Sell You Can build a Huge Affiliate BaseYou Can build a Huge Affiliate Base Your Have A Suite Of Products To Your Have A Suite Of Products To

Make Yourself A Professional Force In Make Yourself A Professional Force In The MarketplaceThe Marketplace

You Can Create A Marketing Funnel You Can Create A Marketing Funnel ProcessProcess

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BrandingBranding You Establish Trust With One Product, You Establish Trust With One Product,

All Of Your Products Are Then Sold With All Of Your Products Are Then Sold With Instant Credibility.Instant Credibility.

You Are Creating An Asset To Sell Off If You Are Creating An Asset To Sell Off If Needed.Needed.

Keep A Similar Name With Your ProductsKeep A Similar Name With Your Productse.g. - -generator, Impact-, -FX, Pro-, e.g. - -generator, Impact-, -FX, Pro-, Stealth etc.Stealth etc.

Keep A Similar Look And Feel To Product Keep A Similar Look And Feel To Product and Site Designand Site Design

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Types Of Products - Types Of Products - BooksBooks

Print Books, Ebooks You WritePrint Books, Ebooks You Write Print Books, Ebooks You Have Ghost Print Books, Ebooks You Have Ghost

WrittenWritten Print Books, Ebooks That You Have Print Books, Ebooks That You Have

TranscribedTranscribed Print Books, Ebooks You Have Co Print Books, Ebooks You Have Co

AuthoredAuthored Print Books, Ebooks You Have Co Print Books, Ebooks You Have Co

Authored that you just add you name too.Authored that you just add you name too.

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Types Of Products - Types Of Products - MediaMedia

Audio In MP3, MP3 to CD, CD QualityAudio In MP3, MP3 to CD, CD Quality Camtasia Videos for the WebCamtasia Videos for the Web Camtasia Videos for CD ROMCamtasia Videos for CD ROM Video for the WebVideo for the Web Video for DVDVideo for DVD Preloaded IPOD’s or other Media Preloaded IPOD’s or other Media

Players (e.g. Rich-Dad, Poor-Dad Players (e.g. Rich-Dad, Poor-Dad Audio book with Player.)Audio book with Player.)

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Types Of Products - Types Of Products - ServicesServices

Membership SitesMembership Sites Provide Advertising, Templates, Provide Advertising, Templates,

Keywords, Traffic, Partners, Dating, Keywords, Traffic, Partners, Dating, Online Software etc..Online Software etc..

PLR Products, Public DomainPLR Products, Public Domain ConsultingConsulting InterviewsInterviews You Name It…You Name It…

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Types Of Products - Types Of Products - SoftwareSoftware

Website Based – Website Based – (WordTracker)(WordTracker)

Digital For Desktop (SeoElite)Digital For Desktop (SeoElite)Digital For Personal Website Digital For Personal Website

(PLG)(PLG)

Shipped (Visual Shipped (Visual Communicator)Communicator)

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Types Of Products - Types Of Products - PhysicalPhysical

Create Create - Gadgets, Gizmos, - Gadgets, Gizmos, Widgets, Tools, HardwareWidgets, Tools, Hardware

ImportImport - Gadgets, Gizmos, - Gadgets, Gizmos, Widgets, Tools, HardwareWidgets, Tools, Hardware

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Types Of Products - Types Of Products - EventsEvents

Have A Themed Event And Have A Themed Event And Record The Event For A Record The Event For A ProductProduct

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Types Of Products - YouTypes Of Products - You

You Sell Your Professional You Sell Your Professional ServicesServices

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Process Of Product To Process Of Product To MarketMarket

Market Research – Find Out What They WantMarket Research – Find Out What They Want Survey ProcessSurvey Process Brain Storm ProcessBrain Storm Process Design and Logistics ProcessDesign and Logistics Process Creation ProcessCreation Process Pre-Launch and Launch ProcessPre-Launch and Launch Process Affiliate ProcessAffiliate Process Sales Process - Lead Capture, Follow Up, and Sales CopySales Process - Lead Capture, Follow Up, and Sales Copy Merchant Transaction and Fulfillment ProcessMerchant Transaction and Fulfillment Process Ongoing TrafficOngoing Traffic Update VersionsUpdate Versions Tie Ribbons Around Product – Coke, Diet Coke, Cherry Tie Ribbons Around Product – Coke, Diet Coke, Cherry

Coke etc..Coke etc.. Create Advanced Deluxe High End VersionsCreate Advanced Deluxe High End Versions Ongoing Testing And Improvement Of ProcessOngoing Testing And Improvement Of Process

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Market ResearchMarket Research

See i5Gold Topic - Stealth Market See i5Gold Topic - Stealth Market Research From July 5Research From July 5thth On Market On Market ResearchResearch

Find Markets, Not ProductsFind Markets, Not Products Find a HOT and HUNGRY Market.Find a HOT and HUNGRY Market. Study what and why they are buying Study what and why they are buying

in that market.in that market.

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Survey ProcessSurvey Process Ask the market what else they may want.Ask the market what else they may want. Use Online ForumsUse Online Forums Use Your ForumUse Your Forum Use A BlogUse A Blog Google Adwords to a Survey Page (Fly Catcher)Google Adwords to a Survey Page (Fly Catcher) Ask Your Customers Via EmailAsk Your Customers Via Email Use Survey/Poll Software – Fantastico FreeUse Survey/Poll Software – Fantastico Free Ask Of Existing Products and Services and find Ask Of Existing Products and Services and find

out What People Do Not Like About them Or out What People Do Not Like About them Or Would Wish They Could DoWould Wish They Could Do

Think Of Times When People Asked You: “How Think Of Times When People Asked You: “How Did You Do That?”Did You Do That?”

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Brain Storm ProcessBrain Storm Process Shut off Your Email, IM, PC, Phone, And Get To A Quiet Shut off Your Email, IM, PC, Phone, And Get To A Quiet

Relaxing Room.Relaxing Room. Get Some Coffee or Preferred BeverageGet Some Coffee or Preferred Beverage Put On Some Soft, Inspiring, Instrumental Background Put On Some Soft, Inspiring, Instrumental Background

MusicMusic Put On Comfortable ClothingPut On Comfortable Clothing Use A New Use A New Blank Legal PadBlank Legal Pad Write Down Everything That Comes To MindWrite Down Everything That Comes To Mind Think Of Existing Products and Services and Think Of Think Of Existing Products and Services and Think Of

Ways To Add A New Twist Based on Survey Data and Your Ways To Add A New Twist Based on Survey Data and Your Own BrainstormingOwn Brainstorming

Get With Your Mastermind or Peers and get Feedback, Get With Your Mastermind or Peers and get Feedback, ideas, and Suggestions.ideas, and Suggestions.

Organize Your Notes and Compile a Design and Logistics Organize Your Notes and Compile a Design and Logistics Process (next page…)Process (next page…)

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Design and Logistics Design and Logistics ProcessProcess

Now Take Your Brainstorm Notes And Now Take Your Brainstorm Notes And Create:Create:

A Word Documents, with Screen Pics and Drawings if needed, of A Word Documents, with Screen Pics and Drawings if needed, of what the Product needs to do, how it works, how it should look.what the Product needs to do, how it works, how it should look.

How The Pre launch and JV / JV Blog Will FlowHow The Pre launch and JV / JV Blog Will Flow How The Sales Process will go.How The Sales Process will go. How The Copy Will Get DoneHow The Copy Will Get Done What Merchant Account You Will UseWhat Merchant Account You Will Use How Fulfillment will be doneHow Fulfillment will be done What Affiliate Program You Will Use and the Tools you will What Affiliate Program You Will Use and the Tools you will

ProvideProvide What Price Points You Will TestWhat Price Points You Will Test What Your Backend Process Will BeWhat Your Backend Process Will Be

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Creation ProcessCreation Process

Do It Your selfDo It Your self Out Source or Have Produced by StaffOut Source or Have Produced by Staff

ResourcesResources Elance.comElance.com Guru.comGuru.com RentACoder.comRentACoder.com Scriptlance.comScriptlance.com Craiglist.orgCraiglist.org

Hire A Professional Firm From a Google Hire A Professional Firm From a Google SearchSearch

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Creation Process, Cont’dCreation Process, Cont’d When Using ‘Lance’ Sites Here are a few TipsWhen Using ‘Lance’ Sites Here are a few Tips Create A Detailed Version of Your Request stating:Create A Detailed Version of Your Request stating:

““This is The General Idea, But more details will be given and This is The General Idea, But more details will be given and I will not be charged for Additional Requests.”I will not be charged for Additional Requests.”

““I will Provide Additional Details When Needed”I will Provide Additional Details When Needed” ““This is an Easy Job For A Person That Knows What They Are This is an Easy Job For A Person That Knows What They Are

Doing.”Doing.” ““Please Reply with ‘SECRET CODE: XYAG’ when replying to Please Reply with ‘SECRET CODE: XYAG’ when replying to

this Bid so I know You Read it. Any Replies without this code this Bid so I know You Read it. Any Replies without this code will not be consideredwill not be considered.’.’

““You will be required to Fix All Bugs and be Available for You will be required to Fix All Bugs and be Available for Such Bugs and related ‘Tweaks’ for 90 Days at the rate of 1-2 Such Bugs and related ‘Tweaks’ for 90 Days at the rate of 1-2 hours per day, 4 Days a week.hours per day, 4 Days a week.

Make Sure They Use Secret Bid. – Many Use Make Sure They Use Secret Bid. – Many Use Copy/Paste RepliesCopy/Paste Replies

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Creation Process, Cont’dCreation Process, Cont’d Do Not Take First Bid Just Because You Are Do Not Take First Bid Just Because You Are

ExcitedExcited Evaluate All Bids Based on Price, Time, Evaluate All Bids Based on Price, Time,

Developer Feedback Rating.Developer Feedback Rating. Do Not Go On Feedback Alone. They Tend to Do Not Go On Feedback Alone. They Tend to

Solicit Nice Feedback even when Jobs are Solicit Nice Feedback even when Jobs are Not Done As Asked – Use It As A Guide only Not Done As Asked – Use It As A Guide only and not the ‘Be all and End All.’and not the ‘Be all and End All.’

Use Escrow In House. Pay 33/33/33 – Use Escrow In House. Pay 33/33/33 – Inception, Beta, Completion. Inception, Beta, Completion.

If in House Does Not Have Escrow, Use 3If in House Does Not Have Escrow, Use 3rdrd Party Escrow (if Using Developer for first Party Escrow (if Using Developer for first time.)time.)

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Creation Process, Cont’dCreation Process, Cont’d

If Work Is Done Good, and You Have If Work Is Done Good, and You Have Ideas For More Products and Ideas For More Products and Services, Try To See If You Can Hire Services, Try To See If You Can Hire Them Fulltime AND Exclusive.Them Fulltime AND Exclusive.

Make Them a PARTNER on projects Make Them a PARTNER on projects and you will get better work and and you will get better work and faster fixes on Bugs.faster fixes on Bugs.

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Pre-Launch and Launch Pre-Launch and Launch ProcessProcess

Recommended ResourcesRecommended Resources Pre Launch SecretsPre Launch Secrets The ManuscriptThe Manuscript The Rich Schefren/Jeff Walker Call With The Rich Schefren/Jeff Walker Call With

Mike FilsaimeMike Filsaime ProductLaunchFormula.comProductLaunchFormula.com

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Pre-Launch and Launch Pre-Launch and Launch ProcessProcess

Recommended ResourcesRecommended Resources

http://thebutterflymarketingmanuscript.com/nowitsyourturn.http://thebutterflymarketingmanuscript.com/nowitsyourturn.htmhtm

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Sales Process - Sales Process - Lead Lead CaptureCapture, Follow Up, and , Follow Up, and

Sales CopySales Copy Decide On How You Will Capture Decide On How You Will Capture

LeadsLeads Squeeze page – Pro’s and Con’sSqueeze page – Pro’s and Con’s Hover PopHover Pop Sales Copy Optin (For Free Video)Sales Copy Optin (For Free Video) Bottom Sales Letter Optin (Forgive Bottom Sales Letter Optin (Forgive

Sale)Sale) Exit Hover PopExit Hover Pop

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Sales Process - Sales Process - Lead Lead Capture,Capture, Follow UpFollow Up, and , and

Sales CopySales Copy Take This Very SeriouslyTake This Very Seriously

Have Done Before Site Goes LiveHave Done Before Site Goes Live Write Yourself Or…Write Yourself Or… You Can Not Follow Up Enough (Loss of You Can Not Follow Up Enough (Loss of

Subscriber Risk Based On Niche)Subscriber Risk Based On Niche) At Least 7 Days – Once Every DayAt Least 7 Days – Once Every Day Have A Reason To Bring Back To Salesletter Have A Reason To Bring Back To Salesletter

(Testimonials, Guarantee, Main Bullet Points.)(Testimonials, Guarantee, Main Bullet Points.) Offer Bonuses If Needed.Offer Bonuses If Needed. Remove From Follow Up When PaidRemove From Follow Up When Paid

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Sales Process - Sales Process - Lead Lead Capture, Follow Up, andCapture, Follow Up, and

Sales CopySales Copy Are You A Good Copy Writer?Are You A Good Copy Writer?

Start with Bullets, Then Sales Letter, Then HeadlineStart with Bullets, Then Sales Letter, Then Headline Have Professionally Written – Do Not Be Cheap Have Professionally Written – Do Not Be Cheap

HereHere Sales Copy is The Single Sales Copy is The Single Most ImportantMost Important Aspect Of Aspect Of

Your ProcessYour Process Provide A Basic Idea of Copy For The WriterProvide A Basic Idea of Copy For The Writer

Make Sure Layout And Design Are State Of The Make Sure Layout And Design Are State Of The ArtArt

Have Professional Design – Stay Away From Do Have Professional Design – Stay Away From Do It your Self. This is important just as is the CopyIt your Self. This is important just as is the Copy

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Sales Process - Sales Process - Lead Lead Capture, Follow Up, andCapture, Follow Up, and

Sales CopySales Copy Copy WritersCopy Writers

Ray Edwards Ray Edwards [email protected]@rayedwards.comhttp://rayedwardscopywriting.com/http://rayedwardscopywriting.com/

Scott Paton [email protected] Paton [email protected] Mike Morgan Mike Morgan [email protected]@outsourcecopy.com http://http://

www.outsourcecopy.comwww.outsourcecopy.com// David Garfinkel [email protected] Garfinkel [email protected]

http://davidgarfinkel.com/ http://davidgarfinkel.com/ Peter Stone [email protected] Stone [email protected]

http://peterstonecopy.com/ http://peterstonecopy.com/ Lorrie Morgan-Ferrero [email protected] Morgan-Ferrero [email protected]

http://redhotcopy.comhttp://redhotcopy.com Judy (Next Day Copy) Kettenhofen Judy (Next Day Copy) Kettenhofen

[email protected]@gmail.com Michel Fortin - http://www.thecopydoctor.com/Michel Fortin - http://www.thecopydoctor.com/

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Site DesignSite Design

DesignersDesigners HyperCovers.comHyperCovers.com EcoverFrog.comEcoverFrog.com KillerCovers.comKillerCovers.com MaxCovers.comMaxCovers.com Jettemplates.comJettemplates.com

Dave Mizrachi [email protected] Dave Mizrachi [email protected] http://ultimatemarketingminisites.com/ http://ultimatemarketingminisites.com/

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Merchant TransactionMerchant Transaction and and Fulfillment ProcessFulfillment Process

Read http://The-Pay-Pal-Report.comRead http://The-Pay-Pal-Report.com Get A Merchant Account With Get A Merchant Account With

ePowerPay.bizePowerPay.bizContact Jud Smith At Contact Jud Smith At [email protected]@epowerpay.biz

Get An Account With Authorize.netGet An Account With Authorize.net Have PayPal, ClickBank, and Have PayPal, ClickBank, and

2CheckOut.com Account2CheckOut.com Account Use As Many Accounts As You CanUse As Many Accounts As You Can

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Merchant Transaction andMerchant Transaction and Fulfillment ProcessFulfillment Process

Make Sure Your Process is Make Sure Your Process is Seamless.Seamless.

Provide Customer Support Via Help Provide Customer Support Via Help Desk.Desk.

Have Support Links on Sales PageHave Support Links on Sales Page Get Customers Registered As BuyersGet Customers Registered As Buyers Have Extensive FAQ and VideosHave Extensive FAQ and Videos Follow Up With CustomersFollow Up With Customers

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Merchant Transaction andMerchant Transaction and Fulfillment Process Cont’dFulfillment Process Cont’d

Physical ProductsPhysical Products Get To Know Your Fulfillment CoGet To Know Your Fulfillment Co Do Not Skimp On ShippingDo Not Skimp On Shipping Pay Extra For TrackingPay Extra For Tracking Have Process for Customer to Contact FF Co if Have Process for Customer to Contact FF Co if

needed.needed. ResourcesResources

SpeakerFullFilmentServices.comSpeakerFullFilmentServices.com Disk.comDisk.com http://www.ifulfill.com/ (Now WebGistix)http://www.ifulfill.com/ (Now WebGistix) ????

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Ongoing TrafficOngoing Traffic

Apply All Butterfly Marketing Apply All Butterfly Marketing Strategies For Viral GrowthStrategies For Viral Growth

Take A Loot At Take A Loot At http://www.thebutterflymarketingmahttp://www.thebutterflymarketingmanuscript.com/affiliate/nuscript.com/affiliate/

Know Your AffiliatesKnow Your Affiliates Stay In Touch with Your AffiliatesStay In Touch with Your Affiliates Motivate and Run ContestsMotivate and Run Contests

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Ongoing TrafficOngoing Traffic

Promotion ToolsPromotion Tools

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Ongoing TrafficOngoing Traffic

Promotion ToolsPromotion Tools

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Update VersionsUpdate Versions

Continue To ImproveContinue To Improve Watch CompetitionWatch Competition Fix BugsFix Bugs Improve Designs and QualityImprove Designs and Quality

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RibbonsRibbons

Tie Ribbons Around Product – Coke, Tie Ribbons Around Product – Coke, Diet Coke, Cherry Coke etc..Diet Coke, Cherry Coke etc..

Increase ‘Shelf Space’ – Colgate, Increase ‘Shelf Space’ – Colgate, CrestCrest

Create Your Own CompetitionCreate Your Own Competition Offer Lite Versions and Robust Offer Lite Versions and Robust

Versions to Allow More ExposureVersions to Allow More Exposure

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Create Advanced Deluxe Create Advanced Deluxe High End VersionsHigh End Versions

Look at PC CompaniesLook at PC Companies Final Cut Express – Final Cut ProFinal Cut Express – Final Cut Pro Serious Magic – Vlogger / Visual Serious Magic – Vlogger / Visual

CommunicatorCommunicator Make Bundles – Like MicrosoftMake Bundles – Like Microsoft Make High Ticket back End Items Make High Ticket back End Items

and Coursesand Courses

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Ongoing Testing And Ongoing Testing And Improvement Of ProcessImprovement Of Process

Continue to:Continue to: Motivate AffiliatesMotivate Affiliates Recruit JV’sRecruit JV’s Find New Ways To AdvertiseFind New Ways To Advertise Test and Improve Sales ProcessTest and Improve Sales Process Improve ProductImprove Product

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Action PlanAction Plan Find A Topic of ExpertiseFind A Topic of Expertise Do Market ResearchDo Market Research Do Brainstorm ExerciseDo Brainstorm Exercise Post Ideas in i5Forum Today and Get Post Ideas in i5Forum Today and Get

Feedback From PeersFeedback From Peers Design Product LogisticsDesign Product Logistics Create ProductCreate Product Create Marketing PlanCreate Marketing Plan Take to Market With Massive ActionTake to Market With Massive Action