1. 2 Overcoming Barriers: Poor Public Perception Legible London.

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Overcoming Barriers:Poor Public Perception

Legible London

Benefits of walking

• Efficient and enjoyable– Helps ease pressure on public transport

• Socially inclusive– Reduction in street crime– No cost

• Little environmental impact– Sustainable

• Improved health

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Walking in London

• ‘…we at TfL are going to do everything in our power to make walking through this city as attractive and enjoyable as possible.”

Boris Johnson

‘Way To Go’ , Nov 2008

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Public Perception

• 26% of Londoners worry about getting lost (TfL, 2006)

• Fear of crime and anti-social behaviour – 79% of Londoners believe dirty and vandalised streets

make people dislike walking in London (TfL survey, 2008)

• 1 in 5 don’t feel safe walking by themselves in their local area (TfL survey, 2008)

Legible London

• Improved consistency

• Reliable journey times

• ‘Image’ & ‘Infrastructure’

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Legible London

• Prototype – Bond Street (Nov 2007)

• Pilot Schemes (Sept 2009)– Southbank & Bankside

(Central London)

– Clear Zone – Bloomsbury to Covent Garden (Inner London)

– Richmond & Twickenham (Outer London)

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Mental Mapping

• Mental map revolves around relationship between memorable locations and routes

• Stronger mental map = greater confidence

• Use London’s landmarks, distinct areas, streets, stations and squares

• Geographic vs. diagrammatic mapping

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Mental Mapping

‘nodes’ ‘’locality’ ‘neighbourhoods’

- specific arrival and destination points

- knowledge of the area surrounding the nodes

- clusters of localities

Naming hierarchy

Areas(e.g. West End, City etc)

Villages(e.g. West End – Soho, Mayfair etc)

Neighbourhoods(e.g. Covent Garden – Neal Street, Seven Dials etc)

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Case Study - Bromley

• Inspired by LL prototype – implemented at a local level– ASTUTE project

• Walking time vs. distance

• Complimented redevelopment of town centre

• Over half of respondents said the pocket map made them feel closer to the town centre

• 0% of respondents used the map to walk!

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tfl.gov.uk