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Dec 26, 2015
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CBS Corporation
CBS Companies – Simon & Schuster, Outdoor, Radio, Showtime…
No Medical Director – work with all stakeholders– PBM, Health Plan, NCQA, NYBGH, HAF…
16,000 active benefit eligible employees
55,000 retirees
57% male, average age is 41
Medical contributions are based on salary tier
Trend is an issue
Time is the biggest obstacle
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Goals, Challenges & Opportunities
#1 Goal: Create a Culture of Health at CBS Short-term goal: Create program awareness Long-term goal: Reduce health risk prevalence and medical cost
trend Challenges
– Employees think they are in good health: 96% of participants say they are in good, very good or excellent health (50% are overweight, 10% smoke…)
– Different cultures among companies– Wellness was a new arena for CBS– Strict budget & resource allocation
Opportunities– Providing employees with the opportunity to learn more about their health– Senior leadership supporting the effort, and investing in employees
through this program
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Engagement Strategy
Incentive strategy– 10% discount
Biometrics strategy– Onsite screenings at time of Health Assessment
Vendor integration initiatives
Leverage and optimize existing resources and relationships – Pharmaceutical Companies
Communications strategy– Communicate through all available channels
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Healthy Partnership Program
Launched Fall, 2007: – Annual Health Assessment
– Telephonic lifestyle coaching
– Onsite health fairs with biometric screenings
January, 2008: – Launch of CBS Online Benefits Portal
– Single sign on
– Design communications based on first health assessment results
– Now have data necessary to “sell” expansion of the program
“Great job…now how do we reach everyone?”
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Healthy Partnership Program Expansion
Email / Web– Video Message– Webinars
Desk Drops– Health Fair in a Bag– Healthy Recipe Card
Mail– “You the Smart Patient”– Infant CPR kits – Healthy Pregnancy Program– Flu – key tags
CBS & You employee portal– Scavenger Hunt
Onsite – Health Fairs
• Expanded fairs each year reaching more locations and divisions• Information tables where we can’t do full health fairs
– Weight Watchers at work– Skin Cancer Screening– Seminars – colonoscopy, eldercare, dental health…
Local Events – mammography, prostate exams
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CBS & You: Engagement Results Maintained 55% or higher Health Assessment participation each year
since launch
161 participants quit smoking between 2007 and 2008 campaigns. Estimated savings on just medical costs would be $261,303 per year! (CDC)
89% of employees felt more positive about working at CBS because of these programs
Onsite screenings allowed for early detection: 1 participant with melanoma, 1 participant stage 1 breast cancer
Of those eligible for telephonic coaching and agreed to be contacted, 25% have enrolled into a program thus far*
– Weight, exercise and stress most popular *2010 program data
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CBS & You: Three-Year Cohort Results
2007 – 2009 health assessment data
Participants in cohort – 4,704
3% positive movement from “high/very high (5 or more risks) to low/moderate (<5 risks) risk category
Average # of risks per person decreased from 3.9 to 3.6
Positive risk movement in all risks areas except blood sugar & exercise
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CBS & You: Key Take-Aways
Understanding the culture of our organization, and realizing its potential impact on overall engagement of our population has been critical to our program’s success
Even if your budget allows for only a health assessment and minimal interventions, you can significantly impact the health status of your population by influencing your culture
Helping employees understand that their health is an organizational priority can drive personal health priorities
By weaving health into the fabric of the culture, risk can be managed much more successfully