1-1 1-1 Globalization Globalization The world economic globalization process Theodore Levitt’s (1983) view--now seen as simplistic: Tech advances altered communication, transportation, travel to create a global consumer who prefers standardized products The entire world [or major regions of it] is now a single entity; an organization can sell the same things in the same way everywhere Today’s view International integration of goods, technology, information, labor, and capital The process of making this integration happen LO2 LO2
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1-1 Globalization The world economic globalization process Theodore Levitt’s (1983) view--now seen as simplistic: Tech advances altered communication,
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GlobalizationGlobalization
The world economic globalization process Theodore Levitt’s (1983) view--now seen as
simplistic: Tech advances altered communication,
transportation, travel to create a global consumer who prefers standardized products
The entire world [or major regions of it] is now a single entity; an organization can sell the same things in the same way everywhere
Today’s view International integration of goods, technology,
information, labor, and capital The process of making this integration happen
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Globalization ForcesGlobalization Forces
Globalization is a result of Political forces that
reduce barriers to trade and foreign investment by governments
induce privatization of industries of former communist nations
Technological forces that lead to advances in computers and
communications technology allow low cost network computing and ubiquitous
Internet collaboration across borders
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Globalization ForcesGlobalization Forces
Globalization is a result of Market forces
lead to globalizing companies’ need for their suppliers to globalize too
allow easier revenue seeking activity abroad due to home market saturation
Cost forces demand economies of scale -- product line and manufacturing
-- to reduce unit costs lower cost production factor seeking efforts in other countries
Competitive forces more intense due to explosive growth internationally of small
and new businesses
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Globalization ForcesGlobalization Forces
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What is International Business?What is International Business?
International Business (IB): any business transaction across national borders Trade in goods Cross-border services
consulting, advertising, legal, financial, accounting tourism, banking, communications/media, construction
management, etc. Company activity inputs may involve IB activity even if outputs
do not Firm’s revenues may come entirely from the home country Key raw materials, knowledge, processes may come
partially or entirely from other countries
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Ways A Company May Be Involved Ways A Company May Be Involved in International Businessin International Business
A company is involved in international business by working with others who are abroad
Managers of its own subsidiaries Customers, suppliers, agents Overseas service providers: bankers,
advertising executives, lawyers, auditors, government officials, transportation managers
Service providers from home country who work with with the company’s overseas operations
traveling overseas for company businessLO3LO3
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Rapid Growth of Rapid Growth of International BusinessInternational Business
The rapid growth of international business is a result of dramatic increases of foreign direct investment (FDI)
and exports FDI: A firm invests in equipment, structures, and
organizations in another country while retaining significant management control
Exports: Sale and transfer of any good or service from the firm’s home country to another country
External Forces That Affect IB Due External Forces That Affect IB Due To Cross-Border DifferencesTo Cross-Border Differences
8. Political Government forms, international organizations
9. Sociocultural National culture similarities or differences that
affect international managers
10. Labor Composition, skills, attitudes of labor
11. Technological Technical skills and equipment that affect how
resources are converted to productsLO5LO5
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Internal Forces That Managers Can Internal Forces That Managers Can Influence Across BordersInfluence Across Borders
Factors of production Capital, raw materials, people
Activities of the organization Personnel management, finance,
production, marketing
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Why Is IB Different?Why Is IB Different?
In IB a firm operates in multiple environments Domestic environment - uncontrollable forces
Has forces that surround and influence the firm’s behavior in the home country
These remain mostly the same regardless of where in the country the firm operates
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Why Is IB Different?Why Is IB Different?
In IB a firm operates in multiple environments Foreign environment country-by-country
uncontrollable forces influence the firm’s behavior and are different from those of the domestic environment based on values that differ difficult to assess for the firm’s home managers interrelated
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Why Is IB Different?Why Is IB Different?
The international environment is characterized by interaction between domestic and foreign country
environmental forces among foreign country environmental forces
Hence, decision making is more complex due to environment force differences and interactions culture differences that are difficult to learn the tendency of manager’s to rely on their own