09 duch ecei trainigs__day 2_ecc 2012

European CommissionEnterprise and Industry

Training and Coaching Concepts and Materials for Cluster Managers EMILIANO DUCH – Vienna, April 19th, 2012


Training and Coaching Concepts and Materials for Cluster Managers

The Concept of Cluster Excellence

The Cluster Excellence Training Materials

The Foundation Clusters and Competitiveness

The Cluster Excellence Curriculum Board

The Cluster Excellence Instructor Certification









Addressing the European innovation gap

“Achieving an Innovative Europe requires a combination of a

market for innovative goods and services, focussed resources,

new financial structures and mobility of people, money and

organisations. Together these constitute a paradigm shift going

well beyond the narrow domain of R&D and innovation policy.”

(Aho Report 2006)


Are clustering efforts helping to close the innovation gap

It is important to ensure that clusters are defined in terms of the

new market and knowledge relationships needed for emerging

sectors to thrive. It is even counter-productive to reinforce

traditional sectoral clusters as these may inhibit the necessary

mobility. Firms in traditional sectors are far more likely to find

innovative growth by forming new linkages and applying new

technology to their existing products and services. This can be

facilitated by opening the clusters to cooperation with and

learning from other clusters in the same or other sectors.

(Aho Report 2006)


Why Cluster Excellence

Cluster Observatory identifies clusters

• But having clusters is not enough

We have 1000+ “clusters organizations”

• But having clusters organizations is not enough

They need to promote excellence

• What is cluster management excellence?


Cluster-Excellence.eu is…


Cluster Excellence Launching Heraklion 2009


How cluster management excellence should impact competitiveness and innovation

Contributing to the development of lead markets • New lead markets of products and services

• Adding new Key Enabling Technologies

• Adding services and more creativity to industries

Helping in refocusing R&D&I resources • Signal new research needs

• Identify new players

Improving the mobility of human, financial and knowledge resources • Internationalization by exports and investment









Cluster-Excellence training materials (I) Knowledge area Concepts /tools Cases studies and materials

CLUSTER

ECONOMICS

Location theory

Industrial Districts

Clusters

Innovation Systems

Finland and Nokia (HBS)

Singapore (HBS)

Japanese Fax Industry (HBS)

California Wine (HBS)

CLUSTER

INITIATIVES

SCREENINGS

Statistical cluster mapping

(econometric foundations, statistical

analysis)

Cluster initiative selection

Heyland (RegX)

Screening in Yorkshire (IESE)

Screening in (IESE)

BUSINESS

REDEFINITION

WITH KETS AND

SERVICES

Industry analysis (5 forces)

Strategic segmentation

Integration of KETS

New service propositions

Cirque du Soleil (INSEAD)

Montreal Circus Cluster (IESE)

Intel (HBS)

Environmental Ind inVastra

Gotaland (I)

LOCAL AND

GLOBAL VALUE

CHAIN ANALYSIS

Value chain

Local value system

Global value system

ZARA and Catalan Textile (HBS/IESE)

Antmobel (HBS/IESE)

INTERNATIONAL

BENCHMARKING

Advanced Buyer Purchase Criteria

Key Success Factors

Value Chain Activity benchmarking

Seafood in Humber (IESE)

Ventilation in Boras (IESE)


Cluster-Excellence training materials (II) Knowledge area Concepts /tools Cases and materials

CHANGE

MANAGEMENT

Individual behavioral change

Group change

Communication strategies

Presentation skills

Estonia in Transition (HBS)

IT in Estonia (BIA)

Geothermal Cluster in Iceland (IESE)

The Catalan Leather Industry

(HBS/IESE)

CLUSTER

ORGANIZATION

MANAGEMENT

Organizational structures

Non-profit organization management

Pattern identification

NODE-Oill drilling in Soderlandet

(Innovation Norway)

PROJECT

MANAGEMENT

Project planning

Project monitoring

Project evaluation

Clusterland Upper Austria (IESE)

CONTINUOS

POLICY INPUT

Policy review

Diamond analysis

Nationals and supranational

competitiveness framework

Cluster Policy in Catalonia (GCAT)

Policy implications of ITC Cluster in

Aalborg (REGX)

CLUSTER

POLICY

EVALUATION

Cluster management evaluation

Cluster policy monitoring

Impact analysis

Cluster Policy Evaluation in Norway

(Innovation Norway)


ECEI: Cases Developed

KNOWLEDGE

AREA

CLUSTER INITIATIVES SCREENINGS

CASE NAME

Technical Note on Cluster Identification:

Exercise on Heyland

AUTHORS Lotte Langkilde, Rikke Blæsbjerg



KNOWLEDGE

AREA

BUSINESS REDEFINITION WITH KETS

AND SERVICES

CASE NAME

Creating a cluster around a clown: The

Montreal circus cluster (A, B and C)

AUTHORS María Luisa Blázquez, Pascual Berrone



KNOWLEDGE

AREA

LOCAL AND GLOBAL VALUE CHAIN

ANALYSIS

CASE NAME The Catalan Textile Industry (A and B)

AUTHORS María Luisa Blázquez, Emiliano Duch



KNOWLEDGE

AREA INTERNATIONAL BENCHMARKING

CASE NAME IKEA enters Spain (Antmobel C)

AUTHORS María Luisa Blázquez, Pascual Berrone



KNOWLEDGE

AREA CHANGE MANAGEMENT

CASE NAME ICT Cluster in Estonia (A and B)

AUTHORS Kadri Uus, Rene Tõnnison



KNOWLEDGE

AREA

CHANGE MANAGEMENT

CASE NAME

The Catalan Leather Industry (B): the long

process to specialization /The Catalan Leather

Industry (C): Struggling with competition

AUTHOR María Luisa Blázquez, Enrique De Diego



KNOWLEDGE

AREA

CLUSTER ORGANIZATION

MANAGEMENT

CASE NAME Iceland Geothermal Cluster

AUTHOR María Luisa Blázquez



KNOWLEDGE

AREA

CLUSTER ORGANIZATION

MANAGEMENT

CASE NAME Developing NODE

AUTHOR Amir Sasson, Karin Hoidahl



KNOWLEDGE

AREA

PROJECT MANAGEMENT

CASE NAME Clusterland Upper Austria

AUTHOR María Luisa Blázquez, Werner Pamminguer



KNOWLEDGE

AREA CONTINUOS POLICY INPUT

CASE NAME

Telecommunication cluster in Northern

Jutland (A and B)

AUTHOR Jørgen Rosted, Casper Høgenhaven, Lotte

Langkilde



KNOWLEDGE

AREA CONTINUOS POLICY INPUT

CASE NAME Continuous Policy Input from clusters in

Catalonia

AUTHOR Emma Vendrell, Alberto Pezzi



KNOWLEDGE

AREA CLUSTER POLICY EVALUATION

CASE NAME The Norway Cluster Programme Evaluation

AUTHOR Olav Bardalen, Karin Hoeidal









Structure and Governance


















Competitiveness Reinforcement Initiatives

Interviews with

cluster agents

Documents and past

study analysis

International

Benchmarking

BPC

Strategy groups

Guiding the

strategy

Launching of

actions Identification

of challenges

1st Public Meeting

6-8 months

Definition and

launching of

actions

2ndPublic Meeting 3rd Public

Meeting


Train the Trainers Programme at FCC MONTH

1

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2

MONTH

3

MONTH

4 MONTH5

MONTH

6 MONTH7

MONTH

8 MONTH 9

MONTH

10 MONTH 11 MONTH12

Initiative 1:

Initiative 2:

Initiative 3:

Initiative 4:

Initiative 5:

Initiative 6:

Initiative 7:

Initiative 8:

Initiative 9:

Implementation Phase 2 Phase 1 Phase3

Implementation Phase 2 Phase1 Phase 3

Implementation Phase 2 Phase1 Phase 3

Implementation Phase2 Phase1 Phase 3

Implementation Phase 2 Phase 1 Phase 3



Implementation Phase 2 Phase 1 Phase 3


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JointTraining Program builds common knowledge and exchanges

team’s project experiences


Entry requirements for Cluster Management Instructors

The Cluster Management Instructors should be proposed by a regional development institution, and fulfill the following requirements:

– MBA or PhD equivalent

– Minimum of five years of experience in clusters, strategy and management with good knowledge of local environment

– Must have proven experience in teaching

– Advanced command of English


Cluster Management Instructors Certificate

• Associate:

– After completion of Train the Trainers course by the FCC

• Instructor:

– After completion of first Cluster Managers Training

– Must be practiced or pass a Continuous Development Programme every 3 years


Foundation Contact:

Reza Zadeh

[email protected]

+32 472 27 59 54

09 duch ecei trainigs__day 2_ecc 2012

Technology

cluster management excellence

knowledge cluster

clusters organizations

innovation policy

coaching concepts andmaterials

new playersimproving

new linkages

new key