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Thought Leadership Series
This webinar is broadcast through your computer speakers via the audio broadcasting icon on your screen. You may adjust the sound volume by using the
slide bar on the audio broadcasting icon. If you cannot access the audio, you may dial into the call by dialing 1-650-479-3208 and using access code 663
660 295 Need further assistance? Contact SIA customer service at 800-950-9496.
Presented by:
Angie Dierikx, Senior Account Executive,
Search and Staffing, Glassdoor
Moderator:
David Francis, Research Analyst,
Staffing Industry Analysts
Sponsored and presented by
August 24, 2016
10 am PT/ 1 pm ET
©2016 by Crain Communications Inc. All rights reserved. 1
Recruitment Branding for Staffing
Firms in an Age of Transparency
Thought Leadership Series
Welcome to the Staffing Industry Analysts
Thought Leadership Series
Suppliers Of Staffing Services Share Their Expertise
The Staffing Industry Analysts Industry Thought Leadership
Series provides the perspective of the suppliers of staffing
services. The views expressed in this webinar are those of the
sponsor and not necessarily that of Staffing Industry
Analysts.
©2016 by Crain Communications Inc. All rights reserved. 2
This webinar is broadcast through your computer speakers via the audio broadcasting icon on your screen. You may adjust the sound volume by using the slide bar
on the audio broadcasting icon. If you cannot access the audio, you may dial into the call by dialing 1-650-479-3208 and using access code 663 660 295
Need further assistance? Contact SIA customer service at 800-950-9496.
Thought Leadership Series
Logistics
• Listen through your computer by turning on your speakers after you log into the event. Sound will be coming through this icon:
• Do not close this audio broadcast box.
• To increase the volume of sound coming through your computer speakers adjust the sound bar on the audio broadcast box shown above.
• Q & A: To get assistance or ask questions – use the question function on the webcast
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• Tech Support: If at any time you are experiencing problems with the webinar call
global services at 800-950-9496 or our Webex assist through the Q&A.
• The webinar is broadcast through your computer speakers, if you are having
trouble with the sound, please send a message to the webinar host using the Q&A
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Slides: Copies of the slides used will be distributed to all attendees
within 48 hours following the webinar and a replay of the webinar
will be available at www.staffingindustry.com for a limited time
©2016 by Crain Communications Inc. All rights reserved. 3
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Thought Leadership Series
David Francis, Research
Analyst, Staffing
Industry Analysts
Today’s Speakers
©2016 by Crain Communications Inc. All rights reserved. 4
Angie Dierikx,
Senior Account Executive,
Search and Staffing, Glassdoor
Thought Leadership Series
Staffing Brand Awareness for IT talent
©2016 by Crain Communications Inc. All rights reserved. 5
Thought Leadership Series
Staffing Brand Awareness for Office/Clerical Talent
©2016 by Crain Communications Inc. All rights reserved. 6
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Thought Leadership Series
What the talent wants: High pay, more assignments
©2016 by Crain Communications Inc. All rights reserved. 7
Thought Leadership Series
What’s important to the talent when choosing a staffing firm?
©2016 by Crain Communications Inc. All rights reserved. 8
Recruitment Branding for Staffing Firms
in an Age of Transparency
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agenda
recruitment brand – a new function
what is a recruitment brand
impact of a strong recruitment brand
utilizing analytics
pro tip: ways to promote your recruitment brand
Blurred Lines
“Successful hiring companies realize that recruiting is
like marketing – from creating a brand presence, to
attracting candidates through multiple advertising channels, to nurturing applicants by bringing them seamlessly through a talent acquisition funnel.”
Colin Day
Founder and CEO of iCIMS
Source: Forbes, Reaching Your Other Customers: Why Recruiting Needs To Be An Extension
Of Marketing, May 2015
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Job seekers use on average
before applying for a job(Inavero, 2015)
Consumers visit at least
before making a purchase(Retailing Today, 2013)
and look at
(Inavero, 2015)
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agenda
recruitment brand – a new function
what is a recruitment brand
impact of a strong recruitment brand
utilizing analytics
pro tip: ways to promote your recruitment brand
what is
a Recruitment Brand?
What Is a Recruitment Brand: Your Reputation
– Jeff Bezos, Founder and CEO, Amazon.com
“ Your brand is what other
people say about you when
you’re not in the room.
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What Is a Recruitment Brand: Culture
CEOs and HR leaders now recognize that culture
drives people’s behavior, innovation, and customer
service, and 82% of leaders believe company
culture gives them a competitive advantage.
(source: Deloitte 2015 Human Capital Trends)
What Is a Recruitment Brand: Mission & Values
Becoming Irresistible, Deloitte, February 2015
What Is a Recruitment Brand: Your People
Edelman Trust Barometer, 2014
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agenda
recruitment brand – a new function
what is a recruitment brand
impact of a strong recruitment brand
utilizing analytics
pro tip: ways to promote your recruitment brand
impact of a strong
Recruitment Brand
Increase Conversions Across Channels
DISCOVE
R
RESEARCH APPLY1 2 3
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80%
Strong Recruitment Brands Build Trust
Source: Edelman 2015 Trust Barometer, January 2015
63%
&of consumers refuse to buy products and
services from a company they do not trust
of consumers choose to buy products
from a companies they trust
while 58% will criticize thatorganization to a friend or colleague.
and 68% will recommend thosecompanies to a friend.
Strong Recruitment Brands Effects Recruiting
Easier Hiring
Gain advocacy from employees, candidates & clients
People want an inside look
Use transparency to your advantage
Easier Hiring
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Gain Advocacy
Internal employees
Candidates that you have placed
Clients
1
2
3
Use Transparency as an Advantage
Glassdoor U.S. Site Survey, January 2015
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agenda
recruitment brand – a new function
what is a recruitment brand
impact of a strong recruitment brand
utilizing analytics
pro tip: ways to promote your recruitment brand
utilizing analytics
Understand What Your Competitors are Doing
Competitive intel
Quality of candidates
1
2
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Gain Competitive Intel
What are employees and clients saying?
What is their recruitment branding strategy?
Where are they posting jobs?
What is their content/social media strategy?
Are they leveraging brand ambassadors?
What to evaluate:
Quality of Candidates
Track demographics of candidates researching you
• What competitors are they also researching
• Educational levels
• Years of experience
• Gender and age
• Locations
• Job titles
Employee Sentiment vs. Competitors*
*only available in certain packages
Brand Awareness vs. Competitors* Rating Trends vs. Competitors*
Employee and Candidate Rating TrendsCandidate demographics
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agenda
recruitment brand – a new function
what is a recruitment brand
impact of a strong recruitment brand
utilizing analytics
pro tip: ways to promote your recruitment brand
pro tip:
ways to promote your
Recruitment Brand
Social Media Channels
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Own Your Glassdoor Profile
Create Brand Ambassadors
Angie DierikxSenior Account Executive, Search & Staffing
at Glassdoor
https://www.linkedin.com/in/angie-dierikx-b4507b30
David FrancisResearch Analyst
at Staffing Industry Analysts
https://www.linkedin.com/in/david-francis-0604405b
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Thought Leadership Series
Thank you to our sponsor and Thought Leader
Copies of the slides and a link to the audio recording will be distributed to all attendees
within 24 hours following the webinar.
A replay of the webinar will be available at www.staffingindustry.com
©2016 by Crain Communications Inc. All rights reserved. 44
Thought Leadership Series
Staffing Industry Analysts Webinar:
Tuesday, Sep. 13th, 10AM Pacific/1PM Eastern
Want to see your name in print? Staffing Stream is
looking for thought leaders. (Original content only.)
Email [email protected]
Look for invitations in your email!
Reminders…
©2016 by Crain Communications Inc. All rights reserved.©2016 by Crain Communications Inc. All rights reserved. 45
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Thought Leadership Series
THANK YOU!
Thought Leadership Series
©2016 by Crain Communications Inc. All rights reserved. 46