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THINKING CREATIVE
Part 1:
VISUALIZE IDEAS & DATA
THINK BIG BRAINSTORMING
THINK ABUNDANCE
GOOD IDEAS grow from n"d & enthusiasm
START SMALL
GROW BIGGER
ROADMAP plan five yea# out
HUDDLE ZAPPO’S METHOD
HUDDLE ZAPPO’S METHOD • Communicates vision • Provides clarity • Demonstrates Unity
HUDDLE ZAPPO’S METHOD
Not a w"kly m"ting – time limited co&aborative encouragement
HUDDLE ZAPPO’S METHOD
Plan, but be spontaneous: Eat, watch inspirational materials, showcase work
JOT DOWN EVERYTHING
ANYTHING can spark an idea
GO MENTAL breaks help creativity & b(st morale
PATTERNS OF COMMUNICATION
PATTERNS OF COMMUNICATION § Communciations § Team inte&igence § Pe)onality § Ski& § Substance of Discu*ions § Trust and respect § Morale
HAPPY HOUR for creative problem solving
BREAK FOR GAMES
BREAK FOR COFFEE
BREAK FOR MOVIES
COOPER
shared GROUND RULES
Push & Pu& SYNERGIST & DESIGNER
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS research NOT speculation
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS pe)onas NOT pe)onal
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS scenarios NOT ‘what if’
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS sketches NOT pixels
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS pa,erns NOT one-offs
co&aborative work PRESUME VALUE
BUILD, NOT BLOCK EXTERNALIZE THINKING
SEEK NOT progre. perfection
BUILDING TRUST TAKES time
DECISIONS MAKING BETTER
Part 2:
YOUR DECISIONS ARE BEING Influenced BY
INVISIBLE FACTORS
The PSYCHOLOGICAL INFLUENCES:
BIAS FROM CONSISTENCY & COMMITMENT TENDENCY
INCENTIVE-CAUSED BIAS
BIAS from PAVLOVIAN ASSOCIATION
RECIPROCATION TENDENCY
CONTRAST-CAUSED DISTORTIONS
DEPRIVAL, SUPER-REACTION
SYNDROME
(DIS) LIKE DISTORTION
STRESS-INDUCED MENTAL CHANGES
COMBINE THESE FACTORS often
always… THE CUSTOMER IS
OVERCOME THE INFLUENCES
CONQUER with
W.R.A.P
WIDEN YOUR OPTIONS
REALITY-TEST YOUR ASSUMPTIONS
a,ain DISTANCE
Prepare TO BE
WRONG
“MAYBE THE MOST UNDERAPPRECIATED THING ABOUT
STEVE WAS THAT HE HAD THE COURAGE TO CHANGE HIS MIND.”
- Tim C(k on Steve Jobs
Listen to Charlie Munger: bit.ly/1oKnWmM
IMAGE CREDITS Daniel Y Go Arielle Nadel Arielle Nadel Arielle Nadel Vandinglewop Ccho Arielle Nadel Giantenshi
Nomadic Lass Rel Photography Louish 365 Anieto2k Arielle Nadel Arielle Nadel Nomadic Lass Gviciano
Arielle Nadel [embr] Arielle Nadel Arielle Nadel Vandinglewop Takashi Arielle Nadel sⓘndy°
Nomadic Lass Arielle Nadel Arielle Nadel Avenue207 ChezPitch Jlhopgood Nomadic Lass Cj. Viberg
inap Arielle Nadel Takashi Blentley Zmabney Louis Engeval Tom Focus Timfotography
Dmelchordiaz Arielle Nadel Arielle Nadel Ben K Adams 邪恶的正太 Nomadic Lass
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