Experience smarter media Smarter Commerce for Publishing Using Business Insight to Drive Greater Revenue and Profitability Making Information Pay 2011 n Konczal ustry Executive, Communications, Media, & Entertainment merce Solutions, IBM Software Group
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Experience smarter media
Smarter Commerce for PublishingUsing Business Insight to Drive Greater Revenue and Profitability
Making Information Pay 2011
John KonczalIndustry Executive, Communications, Media, & EntertainmentCommerce Solutions, IBM Software Group
Experience smarter media
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Introducing: Smarter Commerce for Publishing
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Smarter Commerce works to transform and optimize every phase of the commerce cycle
Experience smarter media
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You need an approach that allows you to to collaborate
profitably with sales and distribution channels to create
optimal market presence
In today’s world of instant business, you need deep
consumer and partner insights that can be turned into
intelliigent business actions
Business Insight
To compete, you need dynamically re-think how you define value for your
customers across all interactions - profitably
Customer Engagement
Partner /Supplier Management
…increasing the value companies generate for their customers and shareholders in a rapidly changing digital world
Smarter Commerce uses business insight to drive smarter actions, decisions, and processes
Experience smarter media
IBM Smarter Commerce Sales Channel Enablement
ConnectivityCore business processes
CHANNEL ENABLEMENT PLATFORM
Supports any connection type, method, and protocol to
integrate and communicate with partners
RoutingRoutes data/files to appropriate
systems including split file processing. Integrates directy
with internal systems.
VisibilityOffers aggregated views of
business data by partner, time period and product . Real time
tracking of transactions by business and IT.
TransformationProvides any-to-any data
transformation for integration between eRetailers and your
financial systems, including data prevalidation and exception
processing
Example Business FlowDigital Sales File Processing
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Experience smarter media
Experience smarter media
IBM Media and Entertainment
Experience smarter media
Experience smarter media
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Experience smarter media
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Next steps
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Engage with us for an overview and assessment of digital sales channel e nablementRussell Longo, Publishing Specialist, [email protected]
Learn how other IBM clients are benefiting from Smarter Commercehttp://www.ibm.com/smarterplanet/commerce
Gathering partner & consumer insight and applying it dynamically to commerce processes enables intelligent actions & decisions that increase revenue and profitability
© 2011 IBM Corporation
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Key Takeaways & Next Steps
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