05 increasing your business contacts on linked in

Increasing Your Business Contacts On LinkedInBy Mark D. Yates

Black Belt POWER Networker LION NetworkerTop Linked Networker Top Recommended People NetworkerPLATINUM Networker

Mark D. Yates

[email protected]

www.elinked.eu1© Dr. Mark D. Yates.

Business Networking – What’s The Point?

In contemporary business networking, if you want to be found, you need to

develop & control your personal profile info’ in one primary location.

The best location for business professionals has to be LinkedIn.

© Dr. Mark D. Yates. Connect with me on LinkedIn: [email protected]

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More Contacts = More Business Opportunities

Business Networking Latest News ‘Hot Off The Press’

Business networking is critical for increased business growth.

A recent survey states that two thirds (66%) of SMEs are now networking in person at least once a week.

Approximately 38% say business networking is crucial to their business success.

Business networking provides impressive returns on investment.

One in 5 SMEs (20%) made £10,000 -$15,000+ from networking in the past year.

Almost half (44%) made more than £1,000 - $1,500.

A recent survey revealed that business networking accounted for 79% of all new business sales. (source: infinet.com)


10 Reasons Why Business People Join A Contact Network

1. Most business contacts look for business growth from a contact network.

2. A savvy new business contact recognises the need for business social networking.

3. Small business networking provides added value benefits.

4. The associated low costs of joining a corporate network are business attractive.

5. Many business contacts like the convenience of online network contact.

6. Many business owners like pitching their services and products to other business contacts.

7. Most business contacts see the benefits of attending a contact network event with 25 + people.

8. Many business contacts thrive and exploit the group’s business contact opportunities.

9. Many business people like a face to face environment for establishing new business contacts.

10. Most contact network business owners consider attending contact networks a good investment in time.

© Dr. Mark D. Yates. Connect with me on LinkedIn: [email protected] 4

10 Reasons Why Business People Don't Network

1. Many business owners are procrastinators & laggards when it comes to business & social media networking.

2. No perceived need.

3. No desire to join.

4. Many consider the costs as too restrictive.

5. Many are put off because of the inconvenience of travelling to a venue.

6. Many have a fear of pitching their services to others.

7. Most feel attending an event with 25 business people only allows you to speak to 4 or 5 others.

8. Many exhaust the groups business opportunities quickly and become bored

9. Many business people are IT technophobes.

10. Most perceive it to be an all time consuming endeavour.


Creating Your Social Media Profile

• A recent MerchantCircle survey targeting small business owners identified that the creation of a profile on a social network was the marketing option leveraged by most business owners with 40.9% of the vote. This beat advertising in yellow pages, radio, newspaper, e-mail & on-line yellow pages.

• If you are a professional & you are looking for more business, or sales, you simply can’t afford to have a mediocre LinkedIn profile. Because over 187 million business people now use LinkedIn for pre decision making, buying intelligence.

• A Killer Profile is essential when seeking a new job or contractual work. Because LinkedIn is the new ‘Hunting Ground’ for recruiters & professional head hunters.

• Your potential employers, clients & customers will all be scrutinizing your profile, so you really need to create a ‘Killer Profile’ to make a fantastic impression.


The 5 Most Difficult or Frustrating Stages When Joining LinkedIn 1. Taking the first step to actually join &

complete your LinkedIn profile to 100%.

2. Getting your first 10 connections & getting your first 3 recommendations.

3. Getting to 100 connections.

4. Getting to 500 connections.

5. Growing beyond the ‘Tipping Point’ into a Black Belt POWER Networker with thousands of professional connections.


My Top 5 Secret Tips To Increase Your Business Connections

1. Help others & give them more than you expect back in return. I reckon I give about a 90% ratio back to my contacts, & I expect approximately 10% in return.

2. Always respond personally, thanking everyone who connected to you.

3. Always include some form of brief sales or promotional message in your thank you e-mail.

4. Go to the groups section & join the Black Belt POWER networkers group at:

http://www.linkedin.com/groups/Black-Belt-POWER-Networkers-4034311?gid=4034311&trk=hb_side_g

5. Get more than 500 Linkedin connections & approximately a 1% ratio of recommendations per your number of Linkedin connections.


10 Top Tips To Raise Your LinkedIn Profile

1. Finish your profile page to 100% complete. Include a photograph.

2. Lavish key words & phrases into every one of your profile & job description scripts.

3. Use 50% of your invitations to connect with people with more than 500 connections.

4. Join a minimum of 45 of the 50 groups available to you & post a marketing message once a week on every group posting.

5. Have a minimum of 3 recommendations listed on your profile page. If you do, you are 3 times more likely to be found via the LinkedIn search listings.

6. Use every one of your 3,000 invitations LinkedIn gives most new members.

7. Change & add a new short posting to your profile page once a week.

8. Use the search bar to connect with people from your industry sector.

9. Join the Black Belt POWER Networkers group & also become a LION Linked In Open Networker.

10. Hire in a LinkedIn marketing specialist consultant to write everything for your profile. (More about this later.)


5 Great Reasons To Promote You & Your Business Via Linkedin 1: LinkedIn was Ranked 13th Most Visited Site Globally as of August 16th 2011. 2: LinkedIn is the world’s largest professional business network with over 187

million business interested people registered with them. 3: When you first join, most new members get an opening allocation of 3,000

invitations to connect with other business interested people. 4: You can send multiple LinkedIn e-mails internally to 50 members at a time at

no cost. 5: It’s FREE to promote you, your business, your products & services.

10© Dr. Mark D. Yates. Connect with me on LinkedIn: [email protected]

10 Interesting Snippets About Linkedin

1. It took 494 days for LinkedIn to reach its first 1 million users.

2. It currently takes LinkedIn 12 days to gain 1 million new users.

3. 50.8% are male members & 49.2% are female members.

4. 68% of LinkedIn users are 35 or older. 5. 74% have a college degree or better. 6. 39% make more than $100,000 a year. 7. In 2010 LinkedIn had more than 2 billion

people searches.8. Over 50% of LinkedIn’s 175 million members

live outside the USA.9. In 2011 Executives from every Fortune 500

company could be found on LinkedIn.10. 1% of users are responsible for 34% of

Linkedin’s web site traffic.


5 Frequently Used Linkedin Acronyms Explained

1: IDK. I don’t know. Your LinkedIn account can be restricted if too many people you have invited to connect with you respond to LinkedIn by stating, I Don’t Know You.

2: BBPN. Black Belt POWER Networker. A specialist LinkedIn group for people with over 500 connections. Anyone can join if they have 500 or more LI connections.

3: LION. Leading International Open Networker or, LinkedIn Open Networker. An open networker’s members group. You will often see the LION acronym at the top of some proactive networker’s profiles.

4: ON. Open Networker. Someone who is open to invitations from people unknown to them. Open Networkers generally never IDK people to LinkedIn.

5: OOI. Out of Invitations. LinkedIn members who have used up their LI allocation of invitations. LI customer service representatives can in some cases issue you with more invitations, usually on a fixed amount of invites basis.


6 Types Of Professional Business Networker. Which Type Are You?

13© Dr. Mark D. Yates. Connect with me on LinkedIn: [email protected]

Choose one from categories 1 to 3 & one from categories 4 to 6 on next page to identify your specific type. 1: Connector: What makes a business networker a Connector? In his Tipping Point book,

Malcolm Gladwell states. The most obvious criterion is that Connectors know lots of people. By keeping a foot in so many different business sectors they have the effect of bringing them all together.

2: Maven: Is a Yiddish word which means one who accumulates knowledge. Business

marketplaces depend on up to date information and many economists believe that the people with the most information i.e. the Mavens are the most important. Gladwell states that what sets Mavens apart is that once they figure out how to get the deal, they want to tell you about it as well. This makes Mavens very effective networkers.

3: Salespeople: A true networking salesperson can build a level of trust and rapport in a

fraction of the time it takes most other people to achieve.

LinkedIn Networkers 2011Quantcast * breaks down visitor traffic into three categories: 4: Passers By: users who visit a site or interact with media once per

month. The 66% of LinkedIn ‘Passers By’ account for 24% of visits to the LinkedIn web site.

5: Regulars: those who visit a site or interact with media more than once

but less than 30 times per month. The 33% of LinkedIn ‘Regulars’ account for 51% of visits to the LinkedIn web site.

6: Addicts: those that interact with a site 30 or more times per month.

The 1% of LinkedIn ‘Addicts’ account for 25% of visits to the LinkedIn web site.

I’m a Connector/Addict. Which type are you?* Quantcast is used by 9 of the top 10 media agencies because they quite accurately quantify Internet audiences.


How Do I Make Money From Linkedin?

• After several years of ‘Hard Slog’ I’ve identified how to really leverage business social media to provide a good return on my investment from 187+ million LinkedIn users?

• So how do YOU the business owner make money from LinkedIn?...

YOU hire Mark D. Yates or consultants from his LinkedIn POWER NETWORKING business growth team.



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Summary Business networking & social media have experienced growth of wild fire proportions. But like the Lottery, you’ve got to be in it, to win at it.

LinkedIn & www.elinked.eu are great networks for leveraging business growth & increased sales.

I’ve written & posted this information in order to help people who want to learn about business networking

aspects rarely discussed on LinkedIn.

Feel free to pass this presentation on, or post it on your

web sites,

blogs & forums with my full

copyright permission


Mark D. Yates - Contact Details

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T: UK 0843 155 0008E: [email protected]

W: www.elinked.eu © Dr. Mark D. Yates. Connect with me on LinkedIn: [email protected]

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