05 Big Fast Data-Software AG J Kraemer [Schreibgesch tzt]) · 0.5 hour Refresh data warehouse 1 day 5 min Track financial position 20 min 30 sec Airline operations 2 hrs. Trade settlement

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©2014 Software AG. All rights reserved. For internal use only.

Dr. Jürgen KrämerVP Product Strategy IBO &

Product Management Apama

20.02.2014

Big Fast Data

Anwendungen und Lösungen der Software AG

©2014 Software AG. All rights reserved. For internal use only.2 |

the time window to analyze& act to cause a smart response

Big DataVolume, Velocity, Variability


… requires: Continuous analysis & intelligent in-time action

Big Fast DataVolume, Velocity, Variability


Many industries face shrinking time windows to make smart responses to critical business patterns

Typical Business SLAs

Algorithmic trading100 ms < 1 ms

Call center inquiries 8 hr 10 sec

Supply chain updates1 day 15 min

Phone activation1 min

0.5 hour Refresh data warehouse

Track financial position5 min1 day

Airline operations20 min 30 sec

Trade settlement2 hrs.

Build-to-order PC 4 weeks 1 day

weeks days hours minutes seconds

3 days

1 week

5 days

Batch Analytics/Data Warehouse

Rapid and proactive

response is the key to surviving

the pace of competition

Intra-day Batch Analytics

Continuous in-memory Analytics

Low Latency Analytics

Real-time “Continuous Intelligence” Needed

Traditional Business Intelligence

milliseconds

2


Improve response time to problems & opportunitiesLink real-time insights with the right actions

Valu

e

Business event

Data captured

Action taken

Information delivered

Time

SOURCE: Richard Hackathorn – The BI Watch: Real Time to Real Value

Action time

©2014 Software AG. All rights reserved. For internal use only.6 |6 |

What is IBO?

“Intelligent Business Operations are a style of work in which real-time analytic and decision management technologies are integrated into the transaction-executing and book-keeping operational activities that run the business”

Gartner. March 2011W. Roy Schulte, Janelle B. Hill, Nigel Rayner

Gartner’s definition focuses on operational effectiveness


Traditional BI andoff-line analytics

IntelligentBusiness

Operations

BI and other Historical Analysis complement IBO

Running business operations

ObserveObserveSituationalAwareness

DecideDecideFaster & Better

DecisionsActAct

Dynamic Actions

Strategic and tactical decisions

Traditional BI,statistical analytics,

data mining, etc. for historical analysis

Reporting

Ad-hoc BIanalytics

Improve

Storedata

Data in motion

Source: W. Roy Schulte, Gartner Inc.

Data Warehouse


Fast (In-Memory) Data Connectivity and Access

• Streaming analytics • Historical analytics• Process KPIs and SLAs

Process Activity

Big DataLive

Transactions & Events

• Intelligent Actions• Visualizations• Alerts

Decisions

Analytics

Hadoop & Data

WarehouseMobile events

Financial &

News Events

Social Media Events

System alerts, sensors &

machines

$ £€¥

Business Processes

IBO Platform: Capabilities

Other SAG capabilities will be used to augment this stack as required

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Software AG Context

IBO becomes more compelling when aligned to the full SAG suite©2014 Software AG. All rights reserved. For internal use only.10 |

In-Memory Data Management

Connectivity & messaging

VISUALIZATION | ANALYSIS | DECISIONS | ACTIONS

Real-time process analytics & operational monitoring

Process discovery & historic process analytics

SOLUTION BLUEPRINT…SOLUTION BLUEPRINTCustomer Experience Mgmt

SOLUTION BLUEPRINTCapital Markets

IBO Platform: Functions

Database

Real-time continuous analytics & event processing

$ £€¥


Database

CEP Optimize PPM

IBO Platform: Primary products

SOLUTION BLUEPRINT…SOLUTION BLUEPRINTCustomer Experience Mgmt

SOLUTION BLUEPRINTCapital Markets

$ £€¥


Facts & Figures

• Leading provider of in-memory data management and CEP (real-time analytics) solutions

• 500K+ Enterprise Deployments

• 70% of Global 1000 use our software

• Behind some of the most widely deployed software for scalability and performance

� 5+ PB of data in memory

� 2.1M Developers in 190 Countries

• Powers 2 of the top 3 market-leading Foreign Exchange platforms

Enterprise Customers

4


BigMemory: In-Memory Data Management

Server Array

BigMemory

App Server

Ehcache

App Server

Ehcache

Speed Up Scale Up Scale OutElastic ScaleIn the Cloud

App Server

Ehcache

App Server

Ehcache

Database

Database

Database

Database

App Server

Ehcache

App Server

Ehcache

BigMemory

Server Array

BigMemory

Increase Data in MemoryIncrease Data in Memory

Reduce Database RelianceReduce Database Reliance


Unified

Productivity

Tooling

The

Correlator:

Apama Run-

Time Engine

Integration

with Live

and Static

Data Systems

Real-time output streams feed Apama’s real-time, interactive, dashboards or any external system

Integration with any data source/ sink or library

Cache integration

Rich, intuitive development environment for developers and business analysts

Analytics, Patterns and Applications are deployed into the Correlator

Scalable, high-performance “Correlator”

Complex Event Processing


Real-time Data Visualization & Analytics


Use cases

Real-time visibility

Better, faster decisions

Fix problems early

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Global E-commerce Avoiding “Black Friday” Blackouts

Challenges:

• Huge spikes in customer traffic at peak times

• Proactive customer care

Legacy Approach:

• Product catalogue & shopping cart pulled from multiple disk-bound databases

FORTUNE 150

ATHLETIC

BRAND� Violated SLA

� Order bungled

� Delivery late


Global E-commerce Avoiding “Black Friday” Blackouts

Solution:Move data access to in-memory

Results:

• 90% of product requests served instantly

• Backend services load slashed by 40%

• Average page load time reduced by 16%

• Search time reduced by 30%

FORTUNE 150

ATHLETIC

BRAND


Dell’s Global Command Centers

fix problems before they hit the customer

SLA Events

Inventory

Equipment Locations

Social Media

Weather Patterns

Visualize status & proactively address impending problem

Identify that an onsite support SLA could be violated


Use cases

Continuous optimization

Do more with less



Fix problems early

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Smart shipping logistics

Ship Movements (Sat)

Ship reporting

Port Messages

Detect a ship passing a certain area, determine the relevance Start appropriate

process

Pilot Project: Lines on Sea

Detect when ships cross a certain line, and give a meaning to it.

Real-time and historic/enriched information on ships

Space based AIS generates large number of ship movements

Real-time tracking of all entities, highlighting

efficiencies and predicted problems

Convey data reliably from the remote ships & dock side machines

Real-time access to ships’ inventories

and planning schedules


Sabre: Largest Airline Reservation System

� Challenges

– Scalability to meet business growth requirements

– Keep operational & development cost to a minimum

– 750K reservations a day

– Maximum of 10,000 transactions per second

– Retain high reliability of mainframe

� Solution

– Terracotta BigMemory

– Storing 500GBs of travel reservation sessions and itineraries per day

� Business Value

– Delivered SLA’s of 99.99% uptime

– Offload Mainframe MIPs by 80%


Use cases

Multi-payments Data Interoperability


Do more with less



Fix problems early

Seize real-time revenue opportunities

Outperform your competitors


Intelligent Offers: Right Place, Right Time, Relevant

Thank You for Using Our Credit Card. We are offering 2% APR

finance over 60 months on this TV to loyal bank customers. Click here to accept.

Real-time, One-to-One Marketing

Purchase flat screen TV at

partner store using bank credit card

Purchase flat screen TV at

partner store using bank credit card

� Low current account balance

� History of responding to attractive credit offers

� Push payment plan to mobile phone

Credit CardTransactionsCredit CardTransactions

Program Triggers

Profile Changes

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Location & context-aware promotions increase revenue & loyalty

Enjoy 15% discount off any main meal at Sports Bar Diner in Wellington Mall this

lunchtime

Real-time, One-to-One Marketing

Customer location detected

entering mall

Customer location detected

entering mall

Call Records

Program Triggers

Profile Changes

Location Changes

� Customer who subscribes to the “Live Sports Results” package enters a Mall

� Partner “Sports Bar Diner” has capacity

� Push offer of 15% off any main meal this lunchtime

• Marketing the right offer at the right time has yielded $15m revenue increase and 10x offer uptake

• 35 million subscriber profiles analyzed each day

• Event streams with 40,000 events/second

Visualize campaign

deployed in 24 hours

Visualize campaign effectiveness in real-time;

New campaigns can be deployed in 24 hours

• 200 business criteria checked in real-time


Use cases

Multi-payments Data Interoperability


Do more with less

Continuously manage risk

Reduce losses by spotting problems early



Fix problems early

Seize real-time revenue opportunities

Outperform your competitors


Unusual trading activity just before news release suggests insider

trading

Notify relevant Compliance Officer

Trades

Quotes

News

Trader Behavior

Social Media

Compliance staff visualize trade abuse

alerts; drill in to investigate

Large numbers of complex risk and surveillance rules that can detect

market abuse or problems before the situation becomes critical

Real-time and historic

market data feeds

Mitigate potential regulatory violations before they make the headlines


Fraud detectionin milliseconds drives

profit up by

10s of millions

Transforming Security

• Drive profit up by tens of millionsof Euros

• Meet 650 millisecond end-to-end SLA 99% of the time

• Achieve better accuracy

• Fraud detection

– Reduce fraud loss

– Improve speed and accuracyof fraud detection system

– Increase rules in fraud detection algorithm from 50 to over 1,000

Globally leading online payments company with more than 100 million customers in close to 200 countries and an annual payment volume of above $10B.

PayPal

Opportunity Result (first 9 months)

8

©2014 Software AG. All rights reserved. For internal use only.29 |29 |

Summary

� Best of breed technologies – Apama, Terracotta, webMethods

� Store, analyze and respond to patterns in process data, big data, fast data and transaction data in the same platform

� Streamlined for in-memory and real-time operations (Big Fast Data)

� Operates on commodity hardware – no specialized hardware appliances required

� Market-leading time-to-value from solution blueprints + integrated platform components

Intelligent Business Operations (IBO)

©2014 Software AG. All rights reserved. For internal use only.

Thank you!

Dr. Jürgen Krä[email protected]

05 Big Fast Data-Software AG J Kraemer [Schreibgesch tzt]) · 0.5 hour Refresh data warehouse 1 day 5 min Track financial position 20 min 30 sec Airline operations 2 hrs. Trade settlement

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