04

Human Resources Sales and Marketing Research and Development Production/Operations Customer Service

Recruitment and retention Job descriptions Person Specifications

Dismissal Redundancy Motivation Professional development and training Health and safety and conditions

at work Liaison with trade unions

Market research Promotion strategies Pricing strategies Sales strategies The sales team Product – advice on new product

development, product improvement, extension strategies, target markets

New product development Product improvements Competitive advantage Value added Product testing Efficiency gains Cost savings

Monitoring distribution After-sales service Handling consumer enquiries Offering advice to consumers Dealing with customer complaints Publicity and public relations

Organisation by type Global businesses – complex

organisation structures National – organisation possibly

stretches throughout the country Regional – could be through a county or

wider area (North West, South East, etc.) Local – small organisations serving local

area or community

Hierarchical Structure

Managing Director

Sales DirectorMarketingDirector

Finance Director

A B C D Market Research

Strategy PurchasingManager

Sales Manager

AccountsManager

MD

Middle Management

Workers

Pyramidal Structure

SeniorManagement

R&D

Marketing Sales

Production

Finance

MD

Centralised/Entrepreneurial

Sales

Marketing

Production

Accounts

Collaborative

Marketing Sales

ProductionFinance

R&D

Circular/Flat

Project

Marketing

R&DSales

Finance

HRProduction

Matrix Structure