04 Theo Blanco WAN IFRA 2013€¦ · • Cross media packaging • New ad format (rich media, responsive design to support all platforms) • Cost efficient DIY (Do It Yourself) campaign

Theo Blanco

CEO Riksmedia, Sweden

Market – Trends - Needs

• Solutions to enable presence where the audience are

• Increase Return Of Investment

Approach

• Add new platform to the portfolio

• Local presence for national players

• Develop the local advertising market

• New revenue stream

Mobile Loyalty advertising platform

• National to hyper-local

• Cross media packaging

• New ad format (rich media, responsive design to support all platforms)

• Cost efficient DIY (Do It

Yourself) campaign tool

• Adaptive business models

• Search engine

• Social & interactive media

• GEO targeted ad

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Demo

Riksmedia