04 IAT 102 Graphic Design 1. Connotation and denotation What does your design mean? 2.

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IAT 102 Graphic Design

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Connotation and denotation

What does your design mean?

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• A literal description or meaning of an element

denotation

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Denotation:

What is this a picture of?

• Individual or cultural meanings of something

• emotional associations

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connotation

Connotation

How does this image make you feel?

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Previous answersA.Something cheap and fast to eat.B.Evil corporation making the world fat and unhealthyC.Somewhere to take kids to eat.D.Not bad, healthy options. E.Late night and drunk.

9In one simple graphic, the Apple logo manages to personify lust for knowledge, temptation, and rebellion.

A Land of Freedom

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Comic Sans

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Denotation: What typeface is this?

Comic Sans

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Connotation: What impression does it give you?

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Where would you use it?

A. Hospital Patteville emergency medical.

B. Help speech bubbles in programs like Microsoft.

C. Surrey police, if you have a serious crime to report.

D. Keep out, danger of immediate death.

E. Church newsletter.

Comic Sans*hint comic sans has been used in all these

situations but one it was designed for.

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Cleveland Cavaliers owner Dan Gilbert was criticized for using Comic Sans in a public letter regarding LeBron James's decision to leave the team.

Dance!

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• Very specific culture (games, movies)

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why care• Because your audience will be interpreting

your design.

• Their understandings, emotions and views are important.

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20Weddings purity

• Cleanliness , hygiene

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22Associated with death , funerals in some cultures

• Charlie and the chocolate factory • white settings sinister 23

• Logo Critique

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– follow solid basic design principle– be functional– represent the company– be unique

We will go over each of these principles in depth

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http://www.code-interactive.com/thinker/a112.html

• Design principles: The fundamentals include, but are not limited to space, color, form, consistency, and clarity.

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Clicker question: What colour scheme is this?

A. Monochromatic

B. Analogous

C. Split complimentary

D. Triadic

E. complimentary

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Clicker question: What colour scheme is this?

A. Monochromatic

B. Analogous

C. Split complimentary

D. Triadic

E. complimentary

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• A few things that are important when talking about functionality are the simplicity, scalability, color, and depth.

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• A logo needs to represent the company it serves. This means that the style must be easily identified with the industry/product/service and must give a clear picture of what is being marketed. 32

• It must be unique

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For next week

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• 1 introducing you and your concept

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• 1 slide showing process

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Process: Logo

Structure Week 1:First Design

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Week4

• 1 slide showing final logo

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• 1 slide showing business card

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BUSINESS CARD

Front

Back

• 1 slide letter head

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• A couple of slides showing applications

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• And don’t forget about your slide template design.

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