04 - Brands Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01.

04 - Brands

Matakuliah : G0622/Bahasa Inggris 1Tahun : 2005Versi : 1.01

Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa

akan mampu :

• Memberikan contoh tentang ‘brand’ dan its collocations.

• Menggunakan ‘special phrases’ dalam pembicaraan mereka.

Outline Materi

Quote of the Week

Definition of Brands

1. Introduction

1. Introduction

Book

• Answer comprehension questions to check understanding of topic vocabulary and concepts.

– Are they international or national brands ?– What image and qualities does each one have ?– Do the products have anything in common ? For example, are

they all high priced ?– How loyal are you to the brands you have chosen ? For

example, when you buy jeans, do you always buy Levi's ?– If you don't buy branded goods, explain why ?

2. Vocabulary

Book:

• Use vocabulary to describe the concept of branding.

Use vocabulary to describe the concept of branding.

• Luxury• Classic• Awareness• Image• Stretching• Loyalty• Leader• Manager

In class / Assignment:

• Write an analysis of a designer in the fashion industry.

– See Assignment 04-01: Web Research and Writing Assignment: Comparing Fashion Designers

3. Listening

Book:

• Listen to a specialist speak about branding and extract meaning.

• Lynne Fielding - a marketing specialist

In class / Assignment:

• Present ideas about branding.

– See Assignment 04-02: Speaking Assignment: Describe a Famous Brand

4. Reading

Fashion piracy

• Global offensive• Counterfeiter• Copyright abuse• A network• Merchandise

• Corporate secretary• Logo• Licensing rights• To rip off• Restructure

Book:

• Read the article "Fashion victim fights back" and extract information about the Calvin Klein company and its fight with counterfeiters.

In class / Assignment:

• Discuss ways that companies can fight piracy.

5. Grammar

Book:

• Recognise and use verbs in simple past and present perfect.

6. Business Skills

Book:

• Use key words and phrases for participating in meetings.

• Create a marketing profile for the BESTBOOKS company.

• Use key words and phrases for expressing opinions in meetings.

In class / Assignment:

• Read and discuss three case studies, using key words and phrases for expressing opinions in meetings

– See Assignment 04-03: In-Class Discussion

7. Case Study

Caferoma

• In class / Assignment:

– Analyse and discuss a case study. Caferoma: Solving the problems of a leading brand.

– Plan and write a business memo summarising problems and suggesting a plan of action.

– See Assignment 04-04: Case Study: Writing Assignment: Course of Action Memo

8. Unit Review

Book:

• Review listening, vocabulary, and reading from Unit 2.

– See assignment 04-05: Discussion Board Activity

Summary

Assignments

• 04-01: Web Research and Writing Assignment: Comparing Fashion Designers

• 04-02: Speaking Assignment: Describe a Famous Brand

• 04-03: In-Class Discussion• 04-04: Case Study: Writing Assignment: Course

of Action Memo• 04-05: Discussion Board Activity • Due next week